Pengaruh Financial Knowledge, Perceived Ease of Use Serta Peran E-Commerce Terhadap Minat UMKM dalam Menggunakan Aplikasi Digital Payment

  • Ni Kadek Mila Damayanti Universitas Hindu Indonesia
  • I Putu Deddy Samtika Putra Universitas Hindu Indonesia
Keywords: financial knowledge, perceived ease of use, e-commerce, intention to use

Abstract

The purpose of this research is to determine the effect of financial knowledge, perceived
ease of use, and e-commerce on the interest of SMEs in using digital payments.This
research was conducted in Kerambitan District, Tabanan Regency on 1,847 MSME actors
and by using the Slovin Formula, a sample of 329 MSME actors was obtained using
purposive sampling technique. Primary data collection was carried out by interviewing at
the pre-survey stage and also questionnaires. The results of the respondents' answers were
then continued with validity and reliability tests. Before performing the multiple linear
regression test, the classical assumption test was first tested with SPSS software.The
results of the study partially prove that financial knowledge has a positive and significant
effect on interest in using digital payments, perceived ease of use has a positive and
significant effect on interest in using digital payments, and e-commerce has a positive and
significant effect on MSME interest in using digital payments. Suggestions given to MSME
actors include attending training on financial knowledge, seeking references from other
MSME actors who have used digital payments, and registering their business on existing e-commerce

Published
2022-07-05
How to Cite
Damayanti, N. K., & Putra, I. P. (2022). Pengaruh Financial Knowledge, Perceived Ease of Use Serta Peran E-Commerce Terhadap Minat UMKM dalam Menggunakan Aplikasi Digital Payment. Hita Akuntansi Dan Keuangan, 3(3), 200-210. Retrieved from https://ejournal.unhi.ac.id/index.php/HAK/article/view/2916