Pengaruh Pengetahuan Kewirausahaan, Ekspektasi Pendapatan Dan Norma Subyektif Terhadap Minat Berwirausaha Melalui Media Online Pada Masa Pandemi Covid-19 Di FEBP Universitas Hindu Indonesia

Abstract

Entrepreneurial activity has an essential role in strengthening the economy of a country, but
not many people dare to be entrepreneurs since they are generally terrified of the danger of
failure. To be able to increase entrepreneurs, first of all, it is vital to develop student
enthusiasm in entrepreneurship. The goal of this study was to examine the effect of
entrepreneurial expertise, income expectations, and subjective standards on entrepreneurial
interest. The research was conducted at the UNHI campus on 1,202 FEBP students from the
Management and Accounting Study Program who had attended entrepreneurship courses
and by applying the Slovin Formula, a sample of 92 students was determined using the
simple random sampling technique. Data gathering is done through interview and
questionnaire method. The results of respondents' answers are then utilized to test the
instrument by examining the validity and reliability of the instrument. Assumptions were
tested using multiple linear regression analysis before hypotheses could be tested using
multiple linear regression analysis and a series of traditional assumption tests. There was
some evidence that entrepreneurial knowledge has a significant positive effect on
entrepreneurial interest, income expectations have a significant positive effect on
entrepreneurial interest, and subjective norms have a significant positive effect on
entrepreneurial interest among FEBP UNHI students