Analisis Strategi Keberlanjutan UMKM di Masa Pandemi Covid-19

Studi Kasus Pada Toko Bangunan PT. Bagoes Baliindo Jaya

Abstract

During the Covid-19 Pandemic, PT Bagoes Baliindo Jaya experienced a decrease in turnover in 2020. To prepare the company to survive and survive during the Covid-19 Pandemic, PT Bagoes Baliindo Jaya implemented several financial management strategies. The purpose of this study is to find out and analyze the company's financial management strategy of PT Bagoes Baliindo Jaya in order to survive in the face of the Covid-19 Pandemic. This research is a qualitative research, with data collection techniques in the form of observation, interviews and documentation. The results showed that: the implementation of the company's management strategy is considered effective when viewed from indicator 4 (four) financial management frameworks, namely financial planning indicators, financial recording, financial recording and financial control. 

Keywords: Survive, Financial Management Strategy, Financial Planning, Financial Recording, Financial Recording and Financial Control