Analisis Minat Investasi Mahasiswa dalam Perspektif Theory of Reasoned Action (Studi Kasus Pada Mahasiswa Program Studi Akuntansi Fakultas Ekonomi, Bisnis dan Pariwisata Universitas Hindu Indonesia)

Abstract

Investment interest is an individual's desire or interest to invest without any compulsion with 
the aim of obtaining future profits. The low investment interest among students needs to be 
considered because investment is one of the driving factors for a country's economic growth. This 
study aims to examine empirically the effect of attitudes and subjective norms on investment 
interest of students of the Accounting Study Program, Faculty of Economics, Business and 
Tourism, Universitas Hindu Indonesia. The populatiion in thiis study were students off the 
Accounting Studiy Program, Faculty of Economiics, Business and Tourism, Universitas Hindu 
Indonesia, Class of 2020 and 2021. The number of samples in this study were 183 respondents 
determined by stratified random sampling technique. Data collection was carried out using a 
questionnaire and tested using Partial Least Squares (PLS) analysis techniques. The results 
showed that attitudes and subjective norms had a significant positive effect on the investment 
interest of students of the Accounting Study Program, Faculty of Economics, Business and 
Tourism, Universitas Hindu Indonesia.