POTENTIAL FOR FORMING CREATIVE ECONOMIC CLUSTERS BASED ON HOTSPOT ANALYSIS IN PRINGSEWU DISTRICT

Abstract

Indonesia's wealth of natural resources makes Indonesia an agricultural country. One of them is in Pringsewu Regency with the largest economic contribution coming from the agricultural sector. However, in the last 5 years, there has been a decline in the contribution of the agricultural sector to GRDP, necessitating other economic development alternatives. This condition demands the quality of human resources to produce processed activities of valuable products from the local potential of Pringsewu Regency. The emergence of creativity-based businesses is currently emerging in Pringsewu Regency, so it is necessary to develop creative economy-based businesses. In this article, cluster mapping was carried out using a Hot Spot Analysis approach for all creative economy business actors. This analysis shows the existence of the number and distribution of creative economy business actors clustered in Pringsewu Regency. The creative economy cluster in Pringsewu Regency is dominantly formed in Pagelaran, North Pagelaran and Gadingrejo Districts. The clusters formed in this research are craft sector clusters, music, fashion, snacks and other creative sectors. This research shows that there is a grouping of creative economic businesses occurring in Gadingrejo and Pagelaran Utara sub-districts, which are sub-districts outside the capital Pringsewu. The existence of creative economy business actors can be an alternative driving force for the economy in areas outside the capital Pringsewu.

Keywords: Cluster, Creative Economy, Hot Spot Analysis