Artificial Intelligence for Business Growth: A Practical Guide to Implementation and Success
Abstract
Purpose – This article aims to provide practical guidance on the implementation of Artificial Intelligence (AI) in an effort to support business growth. With a case study approach and literature review, this study assesses the impact of the application of AI technology on improving efficiency, decision-making, and marketing strategies.
Methodology – The methods used include data analysis from companies that have adopted AI, where assessments are carried out on changes in productivity, customer satisfaction, and operational cost savings.
Findings – Key findings show that the use of AI in business management significantly improves service quality, enables product personalization, and speeds up the data analysis process that supports faster and more accurate decision-making.
Originality – this article lies in the step-by-step guide presented, from the identification of business needs to the outcome evaluation stage, making it a relevant reference for companies that are just starting to consider AI adoption. As such, this article provides an applicative insight into how AI can be effectively leveraged to support business success.
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