(1)
Gelgel, K. D.; Wimba, I. G. A.; Sugianingrat, I. A. P. W. Increasing Purchase Intention through Storytelling Marketing and Experiential Marketing With Brand Equity As an Intervening Variable: (Study of Rangrang Weaving Craftsmen at IKM Ngurah Gallery, Tanglad Village, Nusa Penida, Klungkung Regency, Bali Province). MASSIV 2024, 2 (1), 24-33. https://doi.org/10.32795/massiv.v2i1.5438.