Gelgel KD, Wimba IGA, Sugianingrat IAPW. Increasing Purchase Intention through Storytelling Marketing and Experiential Marketing with Brand Equity as an Intervening Variable: (Study of Rangrang Weaving Craftsmen at IKM Ngurah Gallery, Tanglad Village, Nusa Penida, Klungkung Regency, Bali Province). MASSIV. 2024;2(1):24-33. doi:10.32795/massiv.v2i1.5438