GELGEL, Kadek Danthiswari; WIMBA, I Gusti Ayu; SUGIANINGRAT, Ida Ayu Putu Widani. Increasing Purchase Intention through Storytelling Marketing and Experiential Marketing with Brand Equity as an Intervening Variable: (Study of Rangrang Weaving Craftsmen at IKM Ngurah Gallery, Tanglad Village, Nusa Penida, Klungkung Regency, Bali Province). Management and Applied Social Studies Review, [S. l.], v. 2, n. 1, p. 24–33, 2024. DOI: 10.32795/massiv.v2i1.5438. Disponível em: https://ejournal.unhi.ac.id/index.php/massiv/article/view/5438. Acesso em: 22 jul. 2026.