Gelgel, Kadek Danthiswari, I Gusti Ayu Wimba, and Ida Ayu Putu Widani Sugianingrat. 2024. “Increasing Purchase Intention through Storytelling Marketing and Experiential Marketing With Brand Equity As an Intervening Variable: (Study of Rangrang Weaving Craftsmen at IKM Ngurah Gallery, Tanglad Village, Nusa Penida, Klungkung Regency, Bali Province)”. Management and Applied Social Studies Review 2 (1): 24-33. https://doi.org/10.32795/massiv.v2i1.5438.