Gelgel, K. D., Wimba, I. G. A. and Sugianingrat, I. A. P. W. (2024) “Increasing Purchase Intention through Storytelling Marketing and Experiential Marketing with Brand Equity as an Intervening Variable: (Study of Rangrang Weaving Craftsmen at IKM Ngurah Gallery, Tanglad Village, Nusa Penida, Klungkung Regency, Bali Province)”, Management and Applied Social Studies Review, 2(1), pp. 24-33. doi: 10.32795/massiv.v2i1.5438.