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Gelgel KD, Wimba IGA, Sugianingrat IAPW. Increasing Purchase Intention through Storytelling Marketing and Experiential Marketing with Brand Equity as an Intervening Variable: (Study of Rangrang Weaving Craftsmen at IKM Ngurah Gallery, Tanglad Village, Nusa Penida, Klungkung Regency, Bali Province). MASSIV [Internet]. 2024 May 31 [cited 2026 Jul. 22];2(1):24-33. Available from: https://ejournal.unhi.ac.id/index.php/massiv/article/view/5438