Management and Applied Social Studies Review

Artificial Intelligence for Business Growth: A Practical Guide to Implementation and Success

2024-11-30T01:20:49+00:00

Purpose – This article aims to provide practical guidance on the implementation of Artificial Intelligence (AI) in an effort to support business growth. With a case study approach and literature review, this study assesses the impact of the application of AI technology on improving efficiency, decision-making, and marketing strategies.

Methodology – The methods used include data analysis from companies that have adopted AI, where assessments are carried out on changes in productivity, customer satisfaction, and operational cost savings.

Findings – Key findings show that the use of AI in business management significantly improves service quality, enables product personalization, and speeds up the data analysis process that supports faster and more accurate decision-making.

Originality – this article lies in the step-by-step guide presented, from the identification of business needs to the outcome evaluation stage, making it a relevant reference for companies that are just starting to consider AI adoption. As such, this article provides an applicative insight into how AI can be effectively leveraged to support business success.

The Influence of Transformational Leadership and Communication Mediated by Motivation on the Employee Performance

2025-01-23T04:36:59+00:00

Purpose – The purpose of this study was to analyze the influence of transformational leadership and communication with motivation as intervening variables on the performance of Tourism Attraction Managers in the Strategic Tourism Area of the Special Region of Kintamani, Bangli Regency.

Methodology – The research population was all 112 employees of the KSPDK Kintamani Tourist Attraction Management Agency. The sampling technique used purposive sampling so that 106 respondents were determined. The research instrument uses a questionnaire and several other data collection methods such as observation, interviews and literature. The analysis method uses descriptive analysis and inferential analysis with Structural Equation Model-Partial Least Square (SEM-PLS) analysis..

Findings – The results of the research show that Transformational Leadership, Communication and Motivation directly have a positive and significant effect on Employee Performance of the Employee Performance of the Kintamani KSPDK Tourist Attraction Management Agency. Transformational Leadership and Communication have a positive and significant effect on Employee Motivation of the Kintamani KSPDK Tourist Attraction Management Agency. Motivation is positively and significantly able to mediate the influence of Transformational Leadership on the Performance of Employees of the Kintamani KSPDK Tourist Attraction Management Agency.

Originality – The need to increase intellectual stimulus from leaders to employees so that they can contribute new ideas and there is a need to increase employee abilities in increasing competitiveness in developing the Kintamani KSPDK Tourist Attraction in the future.

Analysis of Servqual and Demographic Aspects on Repurchase Intention Mediated by Customer Satisfaction of Ngaben Services at Hindu Crematoriums

2025-04-26T04:03:34+00:00

Purpose - This study aims to analyse the influence of service quality and demographic aspects on repurchase intention, mediated by customer satisfaction, in Hindu crematorium services. Methodology - The population of this study consisted of users of ngaben (Balinese cremation) service at Hindu crematorium. Samples were selected using simple random sampling. A questionnaire was distributed to 100 respondents. Data analysis method include descriptive analysis and inferential analysis using Structural Equation Model – Partial Least Square (SEM-PLS). Findings - The results shows that service quality and demographic aspects have positive and significant influence on customer satisfaction. Service quality and demographic aspects also have a positive and significant influence on repurchase intention. Customer satisfaction partially mediates the influence of service quality and demographic aspects toward repurchase intention. Originality – integrating service quality, demographic aspects, customer satisfaction and repurchase intention into a single study is rarely adopted research. This research can explain how demographic aspects (such as income and current residence) influence decision regarding ngaben at Hindu crematorium.