https://ejournal.unhi.ac.id/index.php/massiv <p><strong>The Management and Applied Social Studies Review (MASSIV)</strong> welcomes empirical and theoretical articles that are suitable for publication in the Management and Applied Social Studies Review (MASSIV) such as strategic management, marketing, human resource management, financial, culture studies, also economic and social studies.&nbsp;The journal aims to cover the topics and issues in various sub-areas of Management and all disciplines of Social Studies in general. The major and significant purpose of this journal is to highlight the theoretical and applied issues faced by Academia, Researchers, Policy Makers, Managers, and Society in all the disciplines of Applied Management and Social Sciences.&nbsp;The Management and Applied Social Studies Review (MASSIV) is published twice a year, namely in May and November with a number of 5 until 8&nbsp; articles per publication.</p> <p>E-ISSN :&nbsp;</p> <p>&nbsp;<a href="https://portal.issn.org/resource/ISSN/2987-3606" target="_blank" rel="noopener"><img src="/public/site/images/aryana02/BARCODE_ISSN-dok_sk_2023_06_BARCODE_29873606001.jpg"></a></p> <p><strong>Management and Applied Social Studies Review (MASSIV) has been indexed on:</strong></p> <p><a href="https://scholar.google.com/citations?view_op=list_works&amp;hl=en&amp;hl=en&amp;user=yJ1WFwgAAAAJ&amp;scilu=&amp;scisig=ACseELIAAAAAZIcc0IrAKHfzFcxiGtbGVJEyPn8&amp;gmla=AHoSzlWPLWQMMhPnZe1EEPtuPSBOVW8Qpmga9UoYiaSODCniXaBPJZaCYyM9it2obxKjByFnaVD15LO2s5lSwXn30GtAjExWbLRl_p0&amp;sciund=3352588877235477952" target="_blank" rel="noopener"><strong><img src="/public/site/images/aryana02/GoogleScholar21.jpg"></strong></a></p> <p><strong><a title="GARUDA" href="https://garuda.kemdikbud.go.id/journal/view/36143" target="_blank" rel="noopener"><img src="https://ejournal.unhi.ac.id/public/site/images/aryana/garuda3.jpg" width="172" height="53"></a></strong></p> <p><strong><a title="Dimensions" href="https://app.dimensions.ai/discover/publication?search_mode=content&amp;and_facet_source_title=jour.1457448" target="_blank" rel="noopener"><img src="https://ejournal.unhi.ac.id/public/site/images/igedemahayasa/download_logo_dimensions2.jpg" width="232" height="35"></a></strong></p> <p><a href="https://creativecommons.org/licenses/by-nc-sa/4.0/" target="_blank" rel="license noopener"><img src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" alt="Lisensi Creative Commons" data-pagespeed-url-hash="3572478434"></a><br>Ciptaan disebarluaskan di bawah&nbsp;<a href="http://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="license noopener">Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.</a>&nbsp;</p> UNHI Press en-US Management and Applied Social Studies Review 2987-3606 https://ejournal.unhi.ac.id/index.php/massiv/article/view/6836 <p><strong>Purpose </strong>– This article aims to provide practical guidance on the implementation of Artificial Intelligence (AI) in an effort to support business growth. With a case study approach and literature review, this study assesses the impact of the application of AI technology on improving efficiency, decision-making, and marketing strategies.</p> <p><strong>Methodology </strong>– The methods used include data analysis from companies that have adopted AI, where assessments are carried out on changes in productivity, customer satisfaction, and operational cost savings.&nbsp;</p> <p><strong>Findings</strong> – Key findings show that the use of AI in business management significantly improves service quality, enables product personalization, and speeds up the data analysis process that supports faster and more accurate decision-making.</p> <p><strong>Originality</strong> – this article lies in the step-by-step guide presented, from the identification of business needs to the outcome evaluation stage, making it a relevant reference for companies that are just starting to consider AI adoption. As such, this article provides an applicative insight into how AI can be effectively leveraged to support business success.</p> I Putu Putra Astawa Ni Wayan Wina Premayani Copyright (c) 2024 Management and Applied Social Studies Review 2024-11-30 2024-11-30 2 2 62 74 10.32795/massiv.v2i2.6836 https://ejournal.unhi.ac.id/index.php/massiv/article/view/6057 <p><strong>Purpose </strong>– The purpose of this study was to analyze the influence of transformational leadership and communication with motivation as intervening variables on the performance of Tourism Attraction Managers in the Strategic Tourism Area of the Special Region of Kintamani, Bangli Regency.&nbsp;</p> <p><strong>Methodology </strong>– The research population was all 112 employees of the KSPDK Kintamani Tourist Attraction Management Agency. The sampling technique used purposive sampling so that 106 respondents were determined. The research instrument uses a questionnaire and several other data collection methods such as observation, interviews and literature. The analysis method uses descriptive analysis and inferential analysis with Structural Equation Model-Partial Least Square (SEM-PLS) analysis.<strong>.</strong></p> <p><strong>Findings</strong> – The results of the research show that Transformational Leadership, Communication and Motivation directly have a positive and significant effect on Employee Performance of the Employee Performance of the Kintamani KSPDK Tourist Attraction Management Agency. Transformational Leadership and Communication have a positive and significant effect on Employee Motivation of the Kintamani KSPDK Tourist Attraction Management Agency. Motivation is positively and significantly able to mediate the influence of Transformational Leadership on the Performance of Employees of the Kintamani KSPDK Tourist Attraction Management Agency.</p> <p><strong>Originality</strong> – The need to increase intellectual stimulus from leaders to employees so that they can contribute new ideas and there is a need to increase employee abilities in increasing competitiveness in developing the Kintamani KSPDK Tourist Attraction in the future.</p> I Kadek Litawan Anak Agung Ngurah Gede Sadiartha Made Dian Putri Agustina Copyright (c) 2 2 75 86 10.32795/massiv.v2i2.6057