Management and Applied Social Studies Review
The Management and Applied Social Studies Review (MASSIV) welcomes empirical and theoretical articles that are suitable for publication in the Management and Applied Social Studies Review (MASSIV) such as strategic management, marketing, human resource management, financial, culture studies, also economic and social studies. The journal aims to cover the topics and issues in various sub-areas of Management and all disciplines of Social Studies in general. The major and significant purpose of this journal is to highlight the theoretical and applied issues faced by Academia, Researchers, Policy Makers, Managers, and Society in all the disciplines of Applied Management and Social Sciences. The Management and Applied Social Studies Review (MASSIV) is published twice a year, namely in May and November with a number of 5 until 8 articles per publication. E-ISSN : Management and Applied Social Studies Review (MASSIV) has been indexed on: Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.
Analysis of Servqual and Demographic Aspects on Repurchase Intention Mediated by Customer Satisfaction of Ngaben Services at Hindu Crematoriums
Purpose - This study aims to analyse the influence of service quality and demographic aspects on repurchase intention, mediated by customer satisfaction, in Hindu crematorium services. Methodology - The population of this study consisted of users of ngaben (Balinese cremation) service at Hindu crematorium. Samples were selected using simple random sampling. A questionnaire was distributed to 100 respondents. Data analysis method include descriptive analysis and inferential analysis using Structural Equation Model – Partial Least Square (SEM-PLS). Findings - The results shows that service quality and demographic aspects have positive and significant influence on customer satisfaction. Service quality and demographic aspects also have a positive and significant influence on repurchase intention. Customer satisfaction partially mediates the influence of service quality and demographic aspects toward repurchase intention. Originality – integrating service quality, demographic aspects, customer satisfaction and repurchase intention into a single study is rarely adopted research. This research can explain how demographic aspects (such as income and current residence) influence decision regarding ngaben at Hindu crematorium.
Impact of Motivation and Discipline on Employee Productivity at Department of Population and Civil Registration of Badung
Purpose – To know effect of motivation and discipline on employee productivity in Population and Civil Registration Badung Regency. Methodology – The subjects of research are all employees of the Population and Civil Registration Service Badung Regency, with a total of 47 individuals. The sampling technique used saturated sampling so that 47 respondents were obtained. The research instrument consists of a questionnaire along with several other data collection methods, including observation, interviews, questionnaires and literature studies. The analytical method used is multiple linear regression analysis with SPSS. Findings – The study findings reveal that work motivation and work discipline positively and significantly influences employee productivity at the Population and Civil Registration Service of Badung Regency. Originality – The findings of this research can contribute to the advancement of knowledge in general, particularly in the field of human resource management to work motivation, work discipline and employee productivity and then also serve as a reference if further research is conducted related to this title.
Copyright (c) 2025 Management and Applied Social Studies Review
The Influence of Transformational Leadership and Communication Mediated by Motivation on the Employee Performance
Purpose – The purpose of this study was to analyze the influence of transformational leadership and communication with motivation as intervening variables on the performance of Tourism Attraction Managers in the Strategic Tourism Area of the Special Region of Kintamani, Bangli Regency. Methodology – The research population was all 112 employees of the KSPDK Kintamani Tourist Attraction Management Agency. The sampling technique used purposive sampling so that 106 respondents were determined. The research instrument uses a questionnaire and several other data collection methods such as observation, interviews and literature. The analysis method uses descriptive analysis and inferential analysis with Structural Equation Model-Partial Least Square (SEM-PLS) analysis.. Findings – The results of the research show that Transformational Leadership, Communication and Motivation directly have a positive and significant effect on Employee Performance of the Employee Performance of the Kintamani KSPDK Tourist Attraction Management Agency. Transformational Leadership and Communication have a positive and significant effect on Employee Motivation of the Kintamani KSPDK Tourist Attraction Management Agency. Motivation is positively and significantly able to mediate the influence of Transformational Leadership on the Performance of Employees of the Kintamani KSPDK Tourist Attraction Management Agency. Originality – The need to increase intellectual stimulus from leaders to employees so that they can contribute new ideas and there is a need to increase employee abilities in increasing competitiveness in developing the Kintamani KSPDK Tourist Attraction in the future.
Artificial Intelligence for Business Growth: A Practical Guide to Implementation and Success
Purpose – This article aims to provide practical guidance on the implementation of Artificial Intelligence (AI) in an effort to support business growth. With a case study approach and literature review, this study assesses the impact of the application of AI technology on improving efficiency, decision-making, and marketing strategies. Methodology – The methods used include data analysis from companies that have adopted AI, where assessments are carried out on changes in productivity, customer satisfaction, and operational cost savings. Findings – Key findings show that the use of AI in business management significantly improves service quality, enables product personalization, and speeds up the data analysis process that supports faster and more accurate decision-making. Originality – this article lies in the step-by-step guide presented, from the identification of business needs to the outcome evaluation stage, making it a relevant reference for companies that are just starting to consider AI adoption. As such, this article provides an applicative insight into how AI can be effectively leveraged to support business success.
Copyright (c) 2024 Management and Applied Social Studies Review
Integrating Artificial Intelligence in Human Resource Management: A Systematic Literature Review
Purpose –This study aims to present a comprehensive literature review on the application of AI in key HR functions, such as recruitment, training, performance evaluation, and performance management. This literature review covers the period from 2020 to 2024 to reflect the latest developments in this field. Methodology – A systematic analysis of the literature presents important findings related to the benefits, challenges, and trends of integrating AI into HR practices. Research highlights how AI can improve efficiency in the recruitment process through deeper data analysis, identification of potential candidates, and prediction of corporate culture fits. Findings –AI can also be used to provide personalized training according to the individual needs of employees, as well as evaluate performance more objectively through real-time data analysis. Originality – The contribution of the research results carried out is to provide a better understanding of the role of AI in improving the effectiveness and efficiency of HR management, as well as highlighting future research directions in integrating these technologies more effectively and sustainably.
The Effect of Changes in Organizational Structure on Employee Performance with Employee Perceptions as a Mediating Variable
Purpose – The aim of this research is to analyze the effect of changes in organizational structure on employee performance with employee perceptions as a mediating variable. Methodology - The population in this study was all permanent employees of Perumda Air Minum Tirta Mangutama. The sample was determined using the Slovin formula with the sampling technique used was proportional stratified random sampling, so that 75 respondents were obtained. The data analysis method used was Structural Equation Model-Partial Least Square (SEM-PLS) analysis. Findings – The research results show that changes in organizational structure have a positive and significant effect on employee perceptions, changes in organizational structure have a positive and significant effect on employee performance, and employee perceptions have a positive and significant effect on employee performance. For the mediating influence of employee perceptions, the results show that employee perceptions act as a partial mediator on the influence of changes in organizational structure on employee performance.
The Role of Leadership Style in Moderating Quality of Work Life and Emotional Labor on Employee Performance
Purpose - This research aims to analyze the role of quality of work life, and emotional labor which is moderated by leadership style on the performance of employees of private religious colleges in Bali. Methodology - The location of this research includes three private university campuses with Hindu religious nuances in Bali. The sampling method in this research was a saturated sample, namely all employees at Private Hindu Religious Universities in Bali Province, totaling 100 people. The analytical method used is partial least square (PLS) with structural equation modeling (SEM). Finding - The results of the research show that quality of work life has a significant influence on employee performance, emotional labor has a significant influence on employee performance, Leadership style does not play a role in moderating the influence of quality of life work on employee performance and leadership style do not play a role in moderating the influence of emotional labor on employee performance.
Increasing Purchase Intention through Storytelling Marketing and Experiential Marketing with Brand Equity as an Intervening Variable
Purpose – Rangrang weaving is a traditional craft product inherited from the ancestors of Nusa Penida, Bali. IKM Ngurah Gallery as a rangrang weaving company, understands the importance of implementing marketing strategies. Proper storytelling and experiential marketing will have a positive impact on increasing consumer purchasing intentions. Methodology – This research used descriptive quantitative methods, the sample size was 114 respondents, data collection techniques used questionnaires, and data were analyzed using SEM-PLS. Findings – The result of the research show that storytelling marketing influences purchase intention and experiential marketing influences purchase intention. Storytelling marketing influences brand equity and experiential marketing influences brand equity. Brand equity influences purchase intention. The brand equity variable has a mediating role between the storytelling marketing variable and purchase intention. The brand equity variable has a mediating role between the experiential marketing variable and purchase intention.
Credit Risk and Capital as Moderation of Liquidity on Bank Profitability
Purpose – The aim of the research is to investigate how liquidity affects bank profitability in conditions where there is a trade-off between liquidity and bank profitability. Credit risk and capital are related to bank liquidity. The higher the credit risk, the bank needs to provide reserve funds. When liquidity decreases, it can be increased with additional capital Methodology – This research looked at 45 commercial banks operating in Indonesia in the 2017-2022 period. Interaction term is measured by the absolute difference of variables. Findings – The test results show that there is a trade-off between liquidity and profitability, especially in banks with high capital. Originality – This research uses credit risk and bank capital as moderating variables in the case of banking in Indonesia.
The Influence of Transformational Leadership Style and Organizational Culture on Employee Performance through Work Motivation in the Secretariat Denpasar City Region
Purpose- To analyze the influence of transformational leadership style and organizational culture on employee performance through work motivation in the Secretariat Denpasar City Region Methodology- The population in focus are employees at the regional secretariat in Denpasar City. The sampling technique uses saturated sampling or census. Therefore, the research objects used were 104 employees of the Regional Secretariat in Denpasar City. The analysis in this study uses a path equation model SEM. Findings- The results of this research indicate that transformational leadership style and organizational culture have a positive effect on the performance and work motivation of Denpasar City Regional Secretariat employees. The transformational leadership style has a positive effect on employee performance through work motivation at the Denpasar City Regional Secretariat. Organizational culture has no effect on employee performance through work motivation at the Denpasar City Regional Secretariat.
Effectiveness of Implementing the Village Financial System in Increasing the Accountability of Village Financial Reports
Purpose – This research activity aims to find out how effective the use of the Village Financial System (Siskeudes) is in increasing the accountability of village financial reports in Duda Timur Village, Selat District. Methodology –The technique or method used in this research activity is descriptive qualitative, consisting of data collection techniques through interviews, observation and documentation. Village officials starting from the village head, village secretary, and head of finance of Duda Timur Village became informants who were used as sources for this research activity. Findings – the results state that in Duda Timur Village the effectiveness of using the Village Financial System (Siskeudes) in increasing accountability in financial reports is based on appropriate terms, procedures and reporting stages, suitability of the information requested in the program or template, effectiveness feedback, as well as appropriate report forms. There are also several activity or activity options that do not appear in the application related to problems even though in the program or template there are problems with the indicators of suitability of the requested information. For this reason, the village government is required to report this matter to the district government and the problem has been handled properly.
Copyright (c) 2023 Management and Applied Social Studies Review
The Meaning Behind Financial Governance Accountability Indigenous Communities
Purpose – This study aims to answer the Because of Motives and In Order to Motives Agent of accountability events in Nyingkrem practices in Customary Sub-Village of Gelulung, Sukawati Customary Village. Methodology – Qualitative methods with a phenomenological approach were applied in this study. Data collection is conducted through interviews, observation and documentation. The informant of this research was taken from the administrator of banjar Adat (customary sub-village) Gelulung Findings – The results of the study revealed that the motives of the Agent of events in interpreting accountability were based on the motive to maintain Balinese tradition (dresta), in an effort to respect the services of ancestors. The sacred procession of deification of witnesses and cane offerings is a form of spirituality accountability. And the banjar administrator accountability to society at large implicitly presents horizontal accountability.
Accountability, Financial Governance, Indigenous Communities
The Effect of Compensation on Employee Turnover Intention at MSMEs in Denpasar City: Job Satisfaction as Mediation
Purpose – HR problems in MSMEs need special attention because they have an impact on the development of the business and also contribute to the government. The purpose of this study was to analyse the effect of compensation on turnover intention through job satisfaction. Methodology – The research used an explanatory approach with quantitative methods. The research population is employees in the culinary sector MSMEs in Denpasar City. The number of samples in this study using the Lemeshow formula with a total of 96 people determined using purposive sampling. The research instrument used a questionnaire and the data analysis technique was inferential with Structural Equation Model-Partial Least Square (SEM-PLS) analysis. Findings – The results showed that compensation affects turnover intention directly or through mediation of job satisfaction. This applies to employees of culinary sector MSMEs in Denpasar City. Originality – MSMEs managers are expected to always follow the policy of compensating employees and also evaluate the compensation policy and provide information to employees regarding the compensation assessment system so that there is satisfaction in employees.
How to Improve Teacher Organizational Commitment? The Impact of Transformational Leadership, Achievement Motivation, and Organizational Culture
Purpose – The aim of this study was to examine how transformational leadership, achievement motivation, and organizational culture affect teacher's commitment to the organization. Methodology – This research adopted a quantitative causality approach to investigate the teaching population of civil servant and honorary teachers at SMP 2 Ubud. The study involved 88 respondents, and the sampling technique used was the saturated sampling method (census method). The data for the study was collected through questionnaires and interviews. Findings – The study's findings indicate that transformational leadership had a significant and positive impact on organizational commitment. Similarly, achievement motivation was found to have a positive and significant effect on organizational commitment. The study also revealed that organizational culture positively impacted organizational leadership, as well as transformational leadership, achievement motivation, and organizational culture all had a positive impact on organizational commitment. Originality – This research implies that the leaders should focus on inspiring their subordinates to consistently adhere to behavioral standards, provide tasks based on the experience of teachers, and increase the intensity of procurement activities that attract consumers' attention.
The Effect of Service Quality and Product Quality on Consumer Repurchase Intention with Satisfaction as A Mediating Variable at Putri Ayu's Weaving in Gianyar Regency
Purpose – The aim of this study is to examine the effect of service quality and product quality on customer return through satisfaction at Putri Ayu Weaving in Gianyar Regency. Methodology – In this study, a survey questionnaire was administered to 85 participants, and the data were analysed using SEM-PLS.. Findings – show that satisfaction plays an important role in purchase intention, where physical evidence is the main factor of service quality and design is the main factor of product quality. It has also been shown that satisfaction is often influenced by price. The results also confirm that service quality has a positive and positive effect on customer satisfaction, product quality has a positive and positive effect on customer satisfaction, service quality has a positive and positive effect on repeat intention, and product quality has a positive and positive effect on repeat intention. In addition, customer satisfaction has a positive effect on repurchase intention and plays a mediating role between service quality and repurchase intention. The implications of this study suggest that Putri Ayu Weaving should prioritise good service by providing staff training on operations, information accuracy, professionalism, and problem solving to meet customer needs and satisfaction. This study promotes a better understanding of consumer behaviour and provides better insights for businesses in the weaving industry. Originality – indicators measuring customer satisfaction act as a mediator between product quality and service quality on repurchase intention .
The Influence of The Relationship Marketing, Influencer Marketing and Features on Purchasing Decisions in Zalora E-Commerce Users in Badung Regency
Purpose - Consumers before making a purchase will do a lot of evaluation by looking at the considerations that exist because there are indeed many factors that must be considered by consumers, so that the products purchased are really in accordance with their wants and needs. Because there are many factors that influence consumer purchasing decisions, including relationship marketing, influencer marketing and features. The formulation of the problem and the purpose of this research is to find out how the influence of relationship marketing, influencer marketing and features on purchasing decisions. Methodology – The location of this research was in Badung Regency and the sample used was 95 respondents. Research method used is quantitative. In this study the data analysis technique used is the Classical Assumption, Multiple Linear Regression, Coefficient of Determination, t test and F test Findings - Based on the results of the study, it can be seen that relationship marketing has a significant positive influence on purchasing decisions, influencer marketing has a significant positive influence on purchasing decisions, features has a significant positive influence on purchasing decisions and simultaneously relationship marketing , influencer marketing and features has a positive and significant influence on purchasing decisions. The magnitude of the influence of the independent variable on purchasing decisions is 53%. Originality – Application of relationship marketing, influencer marketing, and features on zalora e-commerce to purchasing decisions.
Copyright (c) 2023 Management and Applied Social Studies Review (MASSIV)
E-Government: Integrated, Fast, Certain and Easy Public Service Quality Management in Bali
Purpose – Electronic-Based Government System is a government administration that utilizes information and communication technology to provide services to the public. The application of an electronic-based government system plays an important role in accelerating the achievement of government goals in public sector services and contributing to regional economic growth. Methodology – This study uses a quantitative descriptive research method. Researchers conducted an analysis of digital transformation in Bali in improving the quality of public services through the implementation of E-Government. An analysis of e-government seen from the perspectiveGovernment to Citizen (G2C) andGovernment to Bussiness (G2B) Findings – This research places the community as the main user of government-owned public services and the government as a service provider. The results of this study describe that e-government has an important role in improving integrated public services, among others. Improving the accessibility of public services; Improving service efficiency and effectiveness; Increase transparency and accountability; as well as increasing community participation. Originality – Originality produces new knowledge without repeating what has already been done by others.
Factors Influencing Organizational Citizenship Behavior of Employees
Purpose – The purpose of this study was to determine the effect of organizational commitment and job satisfaction on organizational citizenship behavior (OCB). Methodology – The total population used is 35 people who are all employees of PT. SUSILA in Denpasar. This research is a population research or census study. Data collection using a questionnaire technique. Furthermore, the data were analyzed using multiple linear regression analysis techniques. Findings – The results of the study indicate that there is a partial and simultaneous positive and significant influence between organizational commitment and job satisfaction on organizational citizenship behavior. Originality – The results showed that private employees also found that organizational commitment and job satisfaction would be able to encourage employees to do extra work outside of their main job.
The Role of Cooperative Reputation in Moderating Relationship Levels of Deposit Rates and Financial Literacy to Members' Saving Decisions
Purpose – The purpose of this study was to analyze the role of cooperative reputation in moderating the relationship between deposit interest rates and financial literacy in saving decisions of members of provincial savings and loan cooperatives in Bali Province. Methodology – The research population is all members of provincial savings and loan cooperatives in Bali Province. The sampling technique was carried out by stratified proportion sampling. Questionnaires that have been tested for validity and reliability are given to 100 respondents. The data analysis method used was descriptive analysis and inferential analysis with Structural Equation Model-Partial Least Square (SEM-PLS) analysis Findings – The results showed that the variable deposit interest rates and financial literacy had a positive and significant influence on member savings decisions. Cooperative reputation has a positive but insignificant moderating role between deposit interest rates and financial literacy on member savings decisions. Cooperative reputation tends to be a predictor (directly influencing) the savings decisions of members of provincial savings and loan cooperatives in Bali Province. The implication of the research is that cooperatives need to pay attention to providing deposit interest rates, member financial literacy, and cooperative reputation to increase member savings decisions. The research suggestion is that cooperatives provide moderate interest rates, improve the financial literacy of members and administrators, and improve the reputation of cooperatives. Originality – Cooperative reputation has a positive but insignificant moderating role between deposit interest rates and financial literacy on member savings decisions.
The Influence of Supervisory Board Function, Human Resources Quality and the Utilization of Information Technology on the Quality of Financial Reports in Denpasar Village Credit Institutions
Purpose – This study intends to determine the function of the supervisory board, the quality of human resources and the use of information technology on the quality of financial reports. Quality financial reports are very important for LPDs to be able to assist in making decisions regarding their operations. Methodology – The population in this study were 175 employees in 35 LPDs in Denpasar City, consisting of the LPD Chair, Secretary, and Supervisory Board. The sampling technique used in this study is the saturated sampling method. Findings – The results showed that the variables of the function of the supervisory board, the quality of human resources and the use of information technology had a significant positive effect on the quality.