Pendampingan Promosi Kepada Pelaku UMKM Kuliner di Desa Gunaksa Melalui Pengembangan Media Pemasaran Berbasis Digital

Abstract

In this era, the business world is developing very rapidly and requires high creativity in facing changes from economic actors. Gunaksa Village is a village located in Dawan District, Klungkung. Gunaksa Village is one of the official villages which consists of 7 small hamlets. In Gunaksa Village there are several MSMEs for ancient traditional dishes. However, some MSMEs in Gunaksa Village, especially culinary MSMEs, still use conventional marketing methods that are not in line with technological developments. UNHI KKN students innovate and digitalize MSMEs towards an independent society. Training and creating a Google Maps Address with the initial stage, including an address on a digital social media account can make it easier for consumers to go to the MSME seller's place of sale. Making Promotional Videos. Making this promotional video aims to introduce traditional culinary delights in Gunaksa Village which are supported by the village government by holding the Gunaksa Cultural Festival. This is also useful for MSMEs to sell and promote products sold via social media. The methods used in assisting MSMEs include going to the field to observe and interview several culinary MSME actors in Gunaksa Village. For the problems that occurred, students provided solutions in the form of using digital media as an effective marketing strategy