PEMBERDAYAAN EKONOMI IBU-IBU PKK DESA MUNGGU MELALUI INOVASI MAKANAN TRADISIONAL

Putu Cita Ayu; Ni Putu Yeni Yuliantari; Putu Nuniek Hutnaleontina; Ni Putu Ayu Kusumawati; Ni Made Wisni Arie Pramuki

doi:10.32795/jsb.v10i1.4794

Putu Cita Ayu Program Studi Akuntansi, Fakultas Ekonomi, Bisnis dan Pariwisata, Universitas Hindu Indonesia Denpasar
Ni Putu Yeni Yuliantari Prodi Akuntansi, Fakultas Ekonomi, Bisnis, dan Pariwisata, Universitas Hindu Indonesia, Denpasar
Putu Nuniek Hutnaleontina Program Studi Akuntansi, Fakultas Ekonomi, Bisnis dan Pariwisata, Universitas Hindu Indonesia Denpasar
Ni Putu Ayu Kusumawati Program Studi Akuntansi, Fakultas Ekonomi, Bisnis dan Pariwisata, Universitas Hindu Indonesia Denpasar
Ni Made Wisni Arie Pramuki Program Studi Akuntansi, Fakultas Ekonomi, Bisnis dan Pariwisata, Universitas Hindu Indonesia Denpasar

DOI: https://doi.org/10.32795/jsb.v10i1.4794

Keywords: Empowerment;Product Innovation;Online Marketing;PKK Women;Munggu Village

Abstract

Women's empowerment in the economic sector is one indicator of improving welfare. The problems that occurred with the PKK partners in Munggu Village were a challenge for the service team to overcome their low entrepreneurial spirit or motivation. Where the women who are members of the PKK team have an interest in entrepreneurship by innovating traditional food, namely pes;an tlengis which is a traditional food made from coconut and various spices which will be made in various flavors, but the partners do not yet understand how to calculate the selling price and still confused about marketing the product. The aim of this service activity is to provide outreach regarding product innovation, training and creating an online marketing platform on social media. The method used is the classical method with a discussion/question and answer approach with the aim that the material can be well received by the participants. The results of this community service activity are increasing the creativity of Munggu Village PKK women in carrying out product innovations, being able to calculate the selling price well and marketing the tlengis products produced, so that this will have an impact on increasing income.

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