PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI KENYAMANAN, TERHADAP PENGGUNAAN TRANSPORTASI BERBASIS ONLINE PADA GENERASI MILLENNIAL

(studi kasus di Kota Denpasar)

  • Gusi Putu Lestara Permana Universitas Pendidikan Nasional
  • Kadek Wulandari Laksmi Universitas Pendidikan Nasional
DOI: https://doi.org/10.32795/widyaakuntansi.v1i2.383
Keywords: : technology acceptance model, perceived usefulness, perceived ease of use, perceived enjoyment, online transportation

Abstract

The aim of this research was to examine using of online transportation by millenials in Denpasar, The variables used in this research are based on technology acceptance model (TAM) stated by Davis (1989). The variables in this research was adaptable from this model, there are perceived usefulness, perceived ease of use and also add the new variable from motivational model are perceived enjoyment. The result of this research state perceived usefulness, perceived ease of use, and perceived enjoyment positively effect used of online transportation by millenials.

Published
2019-08-29
Issue
Vol 1 No 2 (2019): Widya Akuntansi dan Keuangan
Section
Articles