MODEL PENINGKATAN MINAT INVESTASI MAHASISWA MELALUI PENERAPAN LITERASI DIGITAL

Abstract

Investment plays a crucial role in the economic cycle of a country. When individuals invest in government securities (SBN), they directly contribute to national economic growth. Students can obtain various benefits by starting to invest at an early stage, one of which is the availability of emergency funds for future urgent needs. The authors have examined related topics in previous years, including students’ interest in cryptocurrency investment in Bali Province in 2022 and students’ investment preferences in 2023. These prior findings form the basis of the present study. Despite the rapid development of digital finance, students’ interest in cryptocurrency investment in Bali remained low. Subsequent research revealed that students’ investment preferences are still dominated by traditional instruments such as savings accounts, time deposits, and gold. Given that investment is a fundamental pillar for national development as well as for building financial literacy among the younger generation, this condition highlights the urgency of the present study. This research aims to develop an integrated model to enhance students’ investment interest through the incorporation of digital literacy into the learning process. The novelty of this study lies in the development of an investment interest enhancement model based on the application of digital literacy. The model will be formulated through focus group discussions (FGDs) and implemented in the Investment and Capital Market course of the Undergraduate Accounting Program at Universitas Pendidikan Ganesha, allowing the benefits of the model to be directly experienced by the participating students.