Pengaruh Promosi dan Kualitas Produk terhadap Kepuasan Pelanggan pada UD. Sari Jaya Buah Kabupaten Badung

  • I Made Adhi Andreanata Fakultas Ekonomi Bisnis dan Pariwisata Universitas Hindu Indonesia
  • Ida I Dewa Ayu Yayati Wilyadewi Fakultas Ekonomi Bisnis dan Pariwisata Universitas Hindu Indonesia
Keywords: customer satisfaction, promotion, product quality

Abstract

Satisfaction is a feeling of pleasure or disappointment for someone who appears after assessing a product with his hopes. The purpose of this study was to determine the effect of promotion and product quality on customer satisfaction at UD. Sari Jaya Buah, Badung Regency, both racially and simultaneously. This research was conducted at UD. Sari Jaya Buah, Badung Regency. The number of samples was set at 45 respondents using a nonprobability sampling method. The data analysis technique used multiple regression. Based on the results of the analysis found that promotion and product quality have a positive and significant effect on customer satisfaction at UD. Sari Jaya Buah, Badung Regency, both racially and simultaneously. The suggestion in this research is to evaluate other policies and strategies related to Customer Satisfaction, Promotion, and Product Quality

Published
2021-01-06
How to Cite
Andreanata, I. M. A., & Wilyadewi, I. I. D. A. Y. (2021). Pengaruh Promosi dan Kualitas Produk terhadap Kepuasan Pelanggan pada UD. Sari Jaya Buah Kabupaten Badung. Widya Amrita: Jurnal Manajemen, Kewirausahaan Dan Parwisata, 1(1), 14-24. https://doi.org/10.32795/widyaamrita.v1i1.1143