Pengaruh Citra Koperasi, Kepercayaan Dan Kualitas Pelayanan Terhadap Kepuasan Anggota Koperasi Serba Usaha Wahyu Artha Sedana Di Gianyar

Abstract

The image of the cooperative, trust and service quality is one of the factors that influence member satisfaction. The purpose of this study was to determine the effect of cooperative image, trust and service quality on the satisfaction of KSU members. Wahyu Artha Sedana. The method used in this research is accidental sampling. Data collection was carried out through observation, library research, interviews and questionnaires. The analysis technique used is multiple linear regression. Based on the results of the analysis, it was found that the image of the cooperative, trust and service quality had a positive and significant effect on member satisfaction both partially and simultaneously. Based on the results obtained in this study, KSU.Wahyu Artha Sedana should pay attention to all things related to the satisfaction of cooperative members, so that each member can feel comfortable when making transactions.