Pengaruh Perceived Ease Of Use, Product Knowledge, Dan Trust Terhadap Minat Menggunakan Aplikasi Reksadana Bibit

Studi Kasus Pengguna Platform Digital Fintech Bibit

  • I Made Irwan Gunawan Prodi Manajemen, Fakultas Ekonomi, Bisnis dan Pariwisata Universitas Hindu Indonesia
  • I Wayan Suartina Prodi Manajemen, Fakultas Ekonomi, Bisnis dan Pariwisata Universitas Hindu Indonesia
Keywords: Perceived Ease Of Use, Product Knowledge, Trust, Minat Menggunakan

Abstract

This research was motivated by problems related to the interest in using the seed mutual fund application. The purpose of this study was to examine the effect of perceived ease of use, product knowledge, and trust on the interest in using the seed mutual funds application (a case study of Bibit's Fintech digital platform users). In this study, the data collection method used was a questionnaire. The sample used in this study were 60 respondents. The data analysis techniques used in this study were validity test, reliability test, classical assumption test, determination coefficient test, multiple linear regression analysis, t test and F test. The results showed that (1) perceived ease of use had a positive and significant effect on interest in using the Bibit mutual fund application. (2) product knowledge has a positive and significant effect on the interest in using the Bibit mutual funds application. (3) trust has a positive and significant effect on the interest in using the Bibit mutual funds application. (4) perceived ease of use, product knowledge and trust have a positive and significant effect on the interest in using the Bibit mutual fund application.

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Published
2021-11-01
How to Cite
Gunawan, I. M., & Suartina, I. (2021). Pengaruh Perceived Ease Of Use, Product Knowledge, Dan Trust Terhadap Minat Menggunakan Aplikasi Reksadana Bibit. Widya Amrita: Jurnal Manajemen, Kewirausahaan Dan Parwisata, 1(4), 1150-1160. https://doi.org/10.32795/widyaamrita.v1i4.1404