Pengaruh In-Store Display Dan Brand Trust Terhadap Minat Beli Konsumen Produk Permen Xylitol Lotte

  • Gusti Ayu Inten Rismawati Program Studi Manajemen, Fakultas Ekonomi, Bisnis dan Pariwisata Universitas Hindu Indonesia
  • Ni Luh Adisti Abiyoga Wulandari Program Studi Manajemen, Fakultas Ekonomi, Bisnis dan Pariwisata Universitas Hindu Indonesia
  • Gusti Alit Suputra Program Studi Manajemen, Fakultas Ekonomi, Bisnis dan Pariwisata Universitas Hindu Indonesia
Keywords: in-store display, brand trust, buying interest

Abstract

Consumer purchase interest is the stage where consumers form their choices among several brands that are members of the choice set, then in the end make a purchase at an alternative they like best or the process that consumers go through to buy a good or service based on various considerations. The purpose of this study was to determine the effect of in-store displays and brand trust on consumer buying interest in Tiara Dewata for Xylitol Lotte candy products. This research was conducted at Tiara Dewata. The number of samples used is as many as 90 respondents who are consumers of Tiara Dewata, with the accidental sampling method. Data collection was carried out by observation, interviews, questionnaires and documentation. Based on the results of the analysis, it was found that the In-store display partially had a positive and significant effect on consumer buying interest in Xylitol Lotte candy products at Tiara Dewata. Partially, brand trust has a positive and significant effect on consumer buying interest in Xylitol Lotte candy products at Tiara Dewata. In-store display and brand trust simultaneously have a positive and significant effect on consumer buying interest in Xylitol Lotte candy products. The suggestion in this research is that Tiara Dewata's leadership should increase the innovation of product display compliance so that it can increase consumer buying interest.

References

Artana, I. P. W., Wisesa, I. G. B. S., Setiawan, I. K., Utami, N. L. P. . M. P., Yasa, N., & Jatra, M. (2019). Pengaruh store Atmosphere, Display poduct, dan pice Discount terhadap Impulse Buying. E-Jurnal Ekonomi Dan Bisnis, 4, 369–394.

Buchari, A. (2016). Manajemen Pemasaran dan Pemasaran Jasa. Alfabeta.

Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25. Universitas Diponegoro.

Hartanto, A. (2012). Pengaruh Display , Kepercayaan Merek, Keakraban Merek , Persepsi Harga Terhadap Intensi Pembelian Dan Pembelian Tak Terencana. Proceeding for Cal Paper Pekan Ilmiah Dosen FEB-UKSW, 261–282.

Kotler, P. dan G. A. (2014). Prinsip-Prinsip Pemasaran. Erlangga.

Rangkuti, F. (2014). Analisis SWOT: Teknik Membedah Kasus Bisnis. PT Gramedia Pustaka.

Ridwanudin, R., Hanifa, F. H., Prodi, D., Pemasaran, M., Terapan, F. I., & Telkom, U. (2019). Pengaruh Brand Image Dan Brand Trust Terhadap Minat Beli Konsumen Daihatsu Grand New Xenia Di Bandung Pada Tahun 2019 the Influence of Brand Image and Brand Trust on Purchase Intention Daihatsu Grand New Xenia in Bandung 2019. 5(2), 627–636.

Sidiq, I. (2015). Pengaruh Display Toko dan Harga terhadap Minat Beli Pada Minimarket Alfamart (Survei Pada Konsumen Alfamart Dago di Kota Bandung). Journal of Economics and Business, 68–70.

Published
2021-11-01
How to Cite
Inten Rismawati, G., Abiyoga Wulandari, N. L., & Suputra, G. (2021). Pengaruh In-Store Display Dan Brand Trust Terhadap Minat Beli Konsumen Produk Permen Xylitol Lotte. Widya Amrita: Jurnal Manajemen, Kewirausahaan Dan Parwisata, 1(4), 1253-1258. https://doi.org/10.32795/widyaamrita.v1i4.1407