Pengaruh Kualitas Pelayanan, Harga, Dan Lokasi Terhadap Loyalitas Pelanggan

Studi di PT. Sejahtera Indobali Trada Benoa

  • I Gede Arya Pratama Program Studi Manajemen, Fakultas Ekonomi, Bisnis dan Pariwisata Universitas Hindu Indonesia
  • Putu Herny Susanti Program Studi Manajemen, Fakultas Ekonomi, Bisnis dan Pariwisata Universitas Hindu Indonesia
  • Putu Atim Purwaningrat Program Studi Manajemen, Fakultas Ekonomi, Bisnis dan Pariwisata Universitas Hindu Indonesia
Keywords: Service Quality, Price, Location, Customer Loyalty

Abstract

This increasingly tight competition demands automotive business players to be able to maximize the performance of the company in order to compete in market. The main key for the company to win the competition is provide value and satisfaction to customers through product delivery and quality services at competitive prices and business locations strategic. A consumer will feel satisfied with the value of products and services given, it is very likely to be a customer in that time long. The purpose of this research is to determine the effect of service quality, price and location to customer loyalty of PT. Prosperous Indobali Trada Benoa, a questionnaire that has been tested for validity and reliability is given to 100 respondents. The data analysis technique used quantitative. Based on the research results it can be seen that: (1) service quality has a significant positive effect on customer loyalty, where it is obtained t value 3.200 and sig 0.002. (2) price has a significant positive effect on customer loyalty, where the t value is 3.086 and sig 0.003. (3) location has a significant positive effect on customer loyalty, where it is obtained t value 3.025 and sig 0.003. (4) simultaneously service quality, price and location has a significant effect on customer loyalty, where the value is obtained F 36,885 and a significance of 0,000. The amount of influence of the independent variables on customer loyalty is 52.1%. Suggestions in this research are PT. Prosperous Indobali Trada Benoa is expected to provide training to employees, lowering service costs and spare part prices, providing services with optimal.

References

Arissandi, D., Setiawan, christina T., & Wiludjeng, R. (2019). 2 3 123. Jurnal Borneo Cendekia, 3(2), 40–46.

Dulkhatif, Haryono, A. T., & Moh Mukeri Warso. (2016). Pengaruh Kualitas Pelayanan, Kepuasan Pelanggan dan Lokasi terhadap Loyalitas Pelanggan Pada Penyedia Jasa Internet Study Pt Noken Mulia Tama Semarang. Jurnal of Management, 2(2), 34.

García Reyes, L. E. (2013). 済無No Title No Title. Journal of Chemical Information and Modeling, 53(9), 1689–1699.

Hamsinah, Sjahrudin, H., & Gani, M. (2019). Jurnal organisasi dan manajemen. Jurnal Organisasi Dan Manajemen, 10(1), 15–26. Retrieved from https://doi.org/10.31227/osf.io/p8e5z

Herrin, N. N. P., & Mashariono. (2019). Pengaruh Kualitas Pelayanan, Harga Dan Lokasi Terhadap Loyalitas Pelanggan Apotek Nindya Surabaya. Jurnal Ilmu Dan Riset Manajemen, 8(8), 1–16.

Lokasi, D. A. N., & Loyalitas, T. (2017). Analisis pengaruh kualitas pelayanan, harga dan lokasi terhadap loyalitas pelanggan bengkel mobil toyota setiajaya parung.

Nalendra, A. R. A. (2018). Pengaruh Kualitas Pelayanan Harga Kepuasan Pelanggan Terhadap Loyalitas Pelanggan (Studi Kasus Pelanggan IM3 Madiun). Jurnal Ilmu Pengetahuan Dan Teknologi Komputer, 3(2), 281–288. Retrieved from http://ejournal.nusamandiri.ac.id/ejurnal/index.php/jitk/article/view/564

Nurhayati, & Chasanah, U. (2020). Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Loyalitas Konsumen di Centra Graphia Yogyakarta. Manajemen Pemasaran, 173–186. Retrieved from http://eprint.stieww.ac.id/1101/

Published
2021-11-01
How to Cite
Pratama, I. G., Susanti, P., & Purwaningrat, P. (2021). Pengaruh Kualitas Pelayanan, Harga, Dan Lokasi Terhadap Loyalitas Pelanggan. WidyaAmrita: Jurnal Manajemen, Kewirausahaan Dan Pariwisata, 1(4), 1388-1397. https://doi.org/10.32795/vol4wamrtno1th24