Peran E-S-Qual, Kepercayaan dan Promosi Penjualan dalam Membentuk Keputusan Pembelian

Abstract

ABSTRACT

 The purpose of this study was to determine the effect of electronic service quality, trust and sales promotion on the purchasing decisions of Shopee customers in Denpasar. The population of this study is the entire number of Shopee customers in Denpasar, the number of samples determined is 75 people with the purposive sampling method of determining the sample. Data was collected through a questionnaire. From the results of the analysis that has been carried out, it is known that the quality of electronic service (X1) has a positive and significant effect on purchasing decisions (Y) with a significance of 0.031 and Tcount is greater than Ttable (2.205 > 1.667). Trust (X2) has a positive and significant effect on purchasing decisions (Y) with a significance of 0.000 and Tcount is greater than Ttable (3.669 > 1.667). Sales promotion has a positive and significant effect on purchasing decisions (Y) with a significance of 0.000 and Tcount is greater than Ttable (10,406 > 1,667). All variables have a positive and significant effect on purchasing decisions (Y) with a significance of 0.000 and Fcount is greater than Ftable (104.041 > 1.667)