Pengaruh Daya Tarik Wisata, Fasilitas Wisata dan Citra Destinasi Terhadap Keputusan Berkunjung Wisatawan Pada Obyek Wisata Taman Sari Buwana Tradisional Farming di Kabupaten Tabanan

Abstract

This research aims to test the influence of tourist attractions, tourist facilities and destination image on the decision to visit tourists at taman Sari Buwana Traditional Farming in Tabanan Regency. This research was conducted on tourists from Taman Sari Buwana Traditional Farming in Tabanan Regency. The population in this study includes all tourists of Taman Sari Buwana Traditional Farming objects in 2020 as many as 260 people with sample determination techniques used, namely accidential sampling techniques as many as 72 people. Data collection is carried out through observations, interviews, documentation studies and questionnaires. The analysis techniques used are Multiple Linear Regression Analysis, Coefficient of Determination, T Test and Test F. The results of the study showed that 1) Tourist Attractions have a positive and significant effect on Tourist Visiting Decisions on Traditional Buwana Farming Park Attractions in Tabanan Regency 2) Tourist Facilities have a positive and significant effect on Tourist Visiting Decisions on Traditional Buwana Farming Park Attractions in Tabanan Regency 3) Citra  Destinations have a positive and significant influence on the Decision to Visit Tourists at Taman Sari Buwana Traditional Farming Attractions in Tabanan Regency. It is expected that there will be policies regarding tourist attractions, tourist facilities and destination image well to improve tourist visit decisions.