Pengaruh Promosi terhadap Keputusan Pembelian yang Dimediasi oleh Minat Beli

Abstract

The aim of this research is to determine the effect of promotions on purchasing decisions mediated by purchase interest at the Ketut Tantra Painter Business in Gianyar. The population in the research is all consumers who come and shop at the Ketut Tantra Painter Business, the number of which is not known for certain. The sample method uses the Roscoe sample size so that 100 people are obtained as a sample and taken using an accidental sampling technique. Data was collected using a questionnaire and analyzed using path analysis. Based on testing, it shows that promotions have a positive and significant effect on purchasing decisions at the Ketut Tantra Painter Business in Gianyar, promotions have a positive and significant effect on buying interest at the Ketut Tantra Painter Business in Gianyar, buying interest has a positive and significant effect on purchasing decisions at the Ketut Tantra Painter Business in Gianyar. Gianyar, as well as buying interest can mediate the relationship between promotions and purchasing decisions at the Ketut Tantra Painter Business in Gianyar.