Pengaruh Kualitas Pelayanan dan Promosi terhadap Kepuasan Konsumen pada Famous Hotel di Kuta Bali

Abstract

This research activity was carried out to find out how the relationship is formed between service quality and promotion when faced with consumer satisfaction at the Famous Hotel in Kuta Bali. The method of collecting data in this research was carried out by means of observation, interviews, documentation and questionnaires. Questionnaires were given to 91 respondents, and then analyzed using multiple linear regression, determination, t test and F test. The results of this research are that service quality partially has a positive and significant effect on customer satisfaction at the Famous Hotel in Kuta Bali. This shows that the rise and fall in service quality will be followed by the rise and fall in customer satisfaction at the Famous Hotel in Kuta Bali. Promotion partially has a positive and significant effect on consumer satisfaction at the Famous Hotel in Kuta Bali. This shows that the rise and fall of promotions will be followed in the same direction as the rise and fall of customer satisfaction at the Famous Hotel in Kuta Bali. Service quality and promotion simultaneously have a positive and significant effect on consumer satisfaction at the Famous Hotel in Kuta Bali. This shows that the rise and fall in the quality of service and promotions will be followed in the same direction as the rise and fall in customer satisfaction at Famous Hotel in Kuta Bali.