Pengaruh Sikap dan Norma Subjektif terhadap Niat untuk Menginap pada Sri Ratih Cottages di Ubud

Abstract

This ponder points to decide the impact of subjective attitudes and standards on the purposeful to remain at Sri Ratih Cottages. The area of the consider was conducted at Sri Ratih Cottages Ubud with the number of tests in this consider as numerous as 100 respondents with the slovin procedure where the examining strategy was with the Coincidental testing procedure. Data collection methods with observation, interviews, literature studies and questionnaires where the questionnaire will be tested with research instrument tests, then analyzed by numerous direct relapse investigation, assurance coefficient examination, T test and F test. The comes about of this ponder appear that: 1. Attitude contains a positive and partially significant impact on the intention to stay. 2. Subjective norms have a positive and significant partial impact on the intention to stay. 3. Subjective attitudes and norms have a simultaneous positive and significant impact on the intention to stay.