TY - JOUR AU - Anggi Vira Winaya AU - Ida I Dewa Ayu Wilyadewi PY - 2021/04/25 Y2 - 2024/03/29 TI - Pengaruh Komunikasi Pemasaran, Sikap Konsumen Dan Harga Terhadap Keputusan Pembelian Pada Warung Baling-Baling Kintamani JF - WidyaAmrita: Jurnal Manajemen, Kewirausahaan dan Pariwisata JA - WidyaAmrita VL - 1 IS - 3 SE - Articles DO - 10.32795/vol4wamrtno1th24 UR - https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/1408 AB - Purchasing decisions are an important aspect for a company, where the products it sells must be able to make consumers decide to buy them. This research was conducted to examine the effect of marketing communications, consumer attitudes, and prices on purchasing decisions at Warung Baling-Baling Kintamani. Of the total population of 3,894 people and 100 respondents were selected by purposive sampling method to be the sample. Multiple linear regression analysis was used to analyze the data of this study. From the analysis, it is known that partially and simultaneously marketing communication, consumer attitudes, and prices have a positive and significant effect on purchasing decisions at Warung Baling-Baling Kintamani. To the owner of Warung Baling-Baling Kintamani, evaluate policies related to purchasing decisions by looking at marketing communication factors, consumer attitudes, and prices.. ER -