Pengaruh Brand Preference dan Product Knowledge terhadap Keputusan Pembelian. WidyaAmrita: Jurnal Manajemen, Kewirausahaan dan Pariwisata, [S. l.], v. 3, n. 3, p. 511–522, 2023. DOI: 10.32795/vol4wamrtno1th24. Disponível em: https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/2683. Acesso em: 11 aug. 2026.