WidyaAmrita: Jurnal Manajemen, Kewirausahaan dan Pariwisata

Pengaruh Pemasaran Relasional dan Keamanan Transaksi Online terhadap Kepuasan Konsumen E-Commerce Lazada di Kabupaten Badung

2025-01-04T03:10:44+00:00

One strategy that can be implemented to retain consumers and become regular customers is a relationship marketing strategy. Security will provide user comfort, so it is hoped that it will gain consumer trust. Lazada is an e-commerce site with fluctuating visits. According to reviews given by consumers on the trustedcompany.com site, Lazada only got 2 out of 5 stars. The transaction relationship between service providers and consumers does not take place continuously and online transaction activities do not continue on the Lazada application, but many of them switch to other online shopping applications. This research aims to determine the effect of relationship marketing and online transaction security on customer satisfaction with E users. -commerce Lazada in Badung Regency. The research method used is quantitative. Research location in Badung Regency. The sample used was 91 respondents. The data analysis techniques used are Validity Test, Reliability, Classical Assumptions, Multiple Linear Regression, Determination Coefficient, T Test and F Test. Based on the research results, the results show that relationship marketing has a significant positive effect on consumer satisfaction as evidenced by the tcount = 4.945 and significance value = 0.000, security has a significant positive effect on consumer satisfaction as evidenced by the tcount = 4.370 and significance value = 0.000, and simultaneously relationship marketing and security has a positive and significant effect on consumer satisfaction as evidenced by the F value = 69.777 and significance value = 0.000. The magnitude of the influence of the independent variable on consumer satisfaction is 61.3%. The suggestion in this research is that Lazada E-Commerce leaders should create a goods return system, when the goods received by consumers do not match what was promised, provide good service and provide quality products , and evaluate the services provided.

Pengaruh Digital Marketing, Citra Merek dan Kualitas Produk terhadap Kepuasan Konsumen

2025-01-04T03:10:44+00:00

The aim of this research is to examine and analyse the effect of digital marketing, brand image and product quality on Mie Gacoan consumer satisfaction (case study at Mie Gacoan Pakerisan Branch). The population and the sample in this study were 100 consumers of Mie Gacoan Pakerisan Branch. The data in this research comes from questionnaires as primary data and literature reviews as secondary data. Data were analyzed using multiple linear regression formulas. The research results show that digital marketing,brand image, and product quality simultaneously or together have a significant influence on consumer satisfaction at Mie Gacoan Pakerisan Branch. The results of the t test analysis show that digital marketing has a significant positive effect on consumer satisfaction tcount (7,558) sig 0,000. Brand image has a significant positive effect on consumer satisfaction tcount (6,490) sig 0,000. Product quality has a significant positive effect on consumer satisfaction tcount (6,928) sig 0,000.

Pengaruh Kualitas Produk, Variasi Produk dan Promosi Melalui Media Sosial terhadap Minat Beli Ulang pada Mixue di Padangsambian Denpasar

2025-01-04T03:10:44+00:00

The purpose of this study was to determine the effect of product quality, product variation and promotion through social media on repurchase interest at Mixue in Padangsambian Denpasar. This study was conducted at Mixue in Padangsambian Denpasar with a sample size of 150 people using a purposive sampling method. Primary data collection was carried out using a questionnaire. The analysis method used was multiple linear regression analysis using the SPSS version 26 program. The results of the analysis showed that 1) product quality had a positive and significant effect on repurchase interest, 2) product variation had a positive and significant effect on repurchase interest, 3) promotion through social media had a positive and significant effect on repurchase interest, 4) product quality, product variation and promotion through social media had a positive and significant effect on repurchase interest. The suggestion that can be given is that Mixue in Padangsambian Denpasar is expected to be able to increase the role of leaders in supervising employees so that they always carry out all Standard Operating Procedures (SOP) in the product manufacturing process, conduct surveys and compare with competitors regarding the portion and price of products that are the benchmark for competitors and provide campaigns or quizzes on interesting social media accounts so that Mixue followers in Padangsambian Denpasar can take part in the campaign or quiz.

Pengaruh Marketing Mix dan Service Quality terhadap Keputusan Pembelian Retail pada BUMDes Wijaya Kusuma di Tabanan

2025-01-04T03:10:44+00:00

Many Village-Owned Enterprises (BUMDes) had their operational activities halted due to weak consumer purchase decisions. The factors influencing the level of purchase decisions are the marketing mix and service quality. This study aims to determine the impact of the marketing mix and service quality on retail purchase decisions at BUMDes Wijaya Kusuma in Tabanan. The population for this study consist of all consumers who have shopped at BUMDes Wijaya Kusuma. The sample size for this study is 100 respondents, using accidental sampling method. The study is analyzed using multiple linear regression techniques. The result show that, partially, the marketing mix has a positive and significant effect on purchase decisions; service quality has a positive and significant effect on purchase decisions; and simultaneously, both the marketing mix and service quality have a positive and significant effect on purchase decisions. The researcher’s recommendation is for BUMDes Wijaya Kusuma to evaluate its pricing to develop competitive pricing policies and to hire more staff to respond quickly, attentively, and effiently to consumer demands or needs. Another suggestion is for BUMDes Wijaya Kusuma to add a variety of product to ensure that they always have the products needed by consumers.

Pengaruh Stres Kerja, Team Work dan Motivasi Kerja terhadap Kinerja Karyawan

2025-01-04T03:10:44+00:00

This study aims to find out the effect of work stress, teamwork and work motivation on employee performance at PT Mitra Karsa Utama. The research method used is quantitative. The research location is at PT Mitra Karsa Utama. The population of this study were all 40 employees of PT. Mitra Karsa Utama. The sample used was 40 respondents. The data analysis techniques used are Validity Test, Reliability, Classical Assumptions, Multiple Linear Regression, Coefficient of Determination, t test and F test. Based on the results of the study, it was found that work stress has a negative and significant effect on employee performance, team work has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance, and simultaneously work stress, team work and work motivation have a positive and significant effect on positive and significant effect on employee performance. Suggestions for PT Mitra Karsa Utama are expected leadership training for directors, supervisors, or division heads to increase comfort for employees, training on the importance of teamwork and strengthening the reward system for outstanding employees through a clear and fair program.

Pengaruh Kepemimpinan dan Disiplin Kerja terhadap Kinerja Karyawan

2025-01-04T03:10:45+00:00

Execution contains a exceptionally vital part since execution is the ultimate result of the employee's prepare of completing their errands. To move forward representative execution, a administration part and tall work teach are required. The reason of this investigate is to decide the impact of authority and work teach on worker execution at CV. Indonesia's Implies of Victory. This investigate was conducted at CV. Sarana Sukses Indonesia with a populace of 30 representatives. This inquire about employments census methods so that all individuals of the population are included as investigate subjects. Essential information collection was carried out employing a survey. Speculation testing is carried out utilizing different direct regression. Based on the comes about of the examination, it can be concluded that:1) administration incorporates a positive and critical impact on representative execution, 2) work teach contains a positive and critical impact on worker execution, 3) administration and work teach incorporates a positive and noteworthy impact on worker execution. In moving forward representative execution, the authority of CV. Sarana Sukses Indonesia is anticipated to gotten to be a individual who is simple to approach by representatives so that there's not any remove between workers and their pioneers, such as opening sharing discourses so that employees feel they have bolster and inspiration from the administration, at that point the authority can more immovably apply sanctions or notices for surveying participation for representatives who regularly arriving late, one way is to decrease motivating forces

Pengaruh Promosi, Harga dan Lokasi Usaha terhadap Keputusan Pembelian Daging Babi pada Ganas Supplier Gianyar Bali

2025-01-04T03:10:45+00:00

Consumer decisions are closely related to the information they possess and various factors influenced by their knowledge about the product they intend to purchase. The population in this study consisted of 85 respondents. The data analysis method used was multiple regression analysis. Based on the results of the test analysis, the variables of promotion, price, and business location each had a positive and significant impact on purchasing decisions at Ganas Supplier Gianyar. Simultaneously, promotion, price, and business location also had a significant impact on purchasing decisions at Ganas Supplier Gianyar. The recommendations provided for the company include that Ganas Supplier Gianyar should adapt to current trends by distributing products to remote areas using various available shipping services. Regarding pricing, future researchers are advised to pay closer attention to the price-value alignment received by the buyers, as it is one of the key factors that greatly influences consumer decisions. As for the business location, future researchers are encouraged to establish the business location by analyzing the market share and consumer preferences, so that the products offered can optimally enhance purchasing decisions.

Analisis Faktor yang Mempengaruhi Kinerja Pegawai di Dinas Pertanian Kabupaten Gianyar

2025-01-04T03:10:45+00:00

Enhancing employee performance is a major challenge for management, as the company's success and sustainability heavily rely on the quality of its human resources. This study aims to examine the impact of transformational leadership, empowerment, and work environment on employee performance at the Department of Agriculture in Gianyar Regency. The research involved 119 employees from the Department of Agriculture in Gianyar Regency, utilizing a total sampling method. Data was collected through questionnaires, and multiple linear regression analysis was employed to determine the effect of transformational leadership, empowerment, and work environment on employee performance. The results of hypothesis testing indicate that transformational leadership, empowerment, and the work environment have a positive and significant impact, both individually and collectively, on employee performance at the Department of Agriculture in Gianyar Regency. Therefore, it is recommended that the Department of Agriculture in Gianyar Regency enhance employees' personal initiatives through training or workshops, address the needs and development of individual employees through regular discussion sessions, improve transparency and participation in decision-making, and pay attention to employee welfare through holistic welfare programs. For future researchers, it is suggested to add independent variables such as compensation, workload, and organizational culture, use different research locations, and increase the sample size for broader results

Pengaruh Kualitas Pelayanan, Kualitas Produk, dan Harga terhadap Kepuasan Pelanggan Warung Makan CS Bedha Tabanan

2025-01-04T03:10:45+00:00

The advancement of time demands compelling producers to enhance performance and marketing strategies to survive in increasingly fierce competition. The purpose of this research is to examine how service quality, product quality, and pricing influence customer satisfaction at Warung Makan Cs Bedha in Tabanan. The study was conducted with a sample of 130 customers, using a total accidental sampling method for sample selection. Data collection was carried out using a questionnaire. The analytical method employed was multiple linear regression analysis to assess the influence of service quality, product quality, and price on customer satisfaction at Warung Makan Cs Bedha. The results of hypothesis testing indicate that service quality, product quality, and price have a significant positive effect, both partially and simultaneously, on customer satisfaction at Warung Makan Cs Bedha. Therefore, it is recommended that Warung Makan Cs Bedha in Tabanan improve customer satisfaction by enhancing the quality of service, products, and pricing. Future researchers are also advised to include additional variables relevant to customer satisfaction and to use a broader research object and sample size

Pengaruh Budaya Organisasi, Kompetensi, dan Karakteristik Pekerjaan terhadap Produktivitas Kerja Karyawan pada CV. Ryan Garmen di Badung

2025-01-04T03:10:45+00:00

Productivity is an important factor for companies to achieve set targets. This research was conducted to determine the influence of organizational culture, competency and job characteristics on work productivity at the CV. Ryan Garmen Company. The population in this study was 42 people, where the population members were CV employees Ryan Garmen. The sample in this research was determined using a saturated sampling technique so that the number of samples was 42 people. The data analysis techniques used in this research were validity, reliability, classical assumptions, multiple linear regression, coefficient of determination, t test and F test. Based on the research results, it can be seen that: (1) Organizational culture has a positive and significant effect on employee work productivity (2) Competency has a positive and significant effect on employee performance (3) Job characteristics have a positive and significant effect on work productivity , competency, and job characteristics simultaneously influence employee productivity. Seeing the research results, the leadership at CV. In the future, Ryan Garmen must regularly conduct work evaluations for employees and remind employees to get used to completing tasks before the specified deadline. This is important to do so that employees will get used to completing tasks on time and with good results.

Pengaruh Disiplin Kerja dan Kompetensi terhadap Kinerja Pegawai pada Kantor Desa Medahan Kabupaten Gianyar

2025-01-04T03:10:46+00:00

Workers are performing artists who back the accomplishment of organizational objectives since workers at each level have their possess parts in carrying out their obligations. This comes about in organizational administration requiring to oversee its representatives well so that they can make a positive commitment to the advance of the organization. The point of this investigate is to decide the impact of work teach and competency on worker execution at the Medahan Town Office, Gianyar Rule. The test utilized was 32 Town Office workers. The examination strategy employments different straight relapse investigation utilizing information that has passed the classical presumption test. The comes about of this investigate are that work teach and competence somewhat have a positive and noteworthy impact on the execution of Medahan Town Office representatives, Gianyar Rule. At the same time, work teach and competence have a noteworthy impact on the execution of Medanan Town Office representatives, Gianyar Rule

Pengaruh Kepemimpinan Spiritual dan Budaya Organisasi Berbasis Tri Hita Karana terhadap Kinerja Karyawan Pada Koperasi di Desa Abiansemal Dauh Yeh Cani

2025-01-04T03:10:46+00:00

The existence of cooperatives in Bali Province is closely related to the efforts of the Bali Provincial Government in improving the welfare of the community. So that the problem of human resources in cooperatives is a challenge in itself in order to achieve the success of cooperatives. The purpose of the study was to determine and analyse the effect of spiritual leadership and THK-based organisational culture on employee performance. This type of research is quantitative research. The sample was determined by purposive sampling method, namely 76 employees in the Abiansemal Dauh Yeh Cani Village Area cooperative. In this study using 26 statements that have been tested using the instrument test. Then to test the hypothesis, the data was analysed using multiple linear regression analysis. Based on the results of the analysis, it was found that spiritual leadership and THK-based organisational culture have a significant effect partially or simultaneously on employee performance. So it is expected for leaders to pay more attention to the role of spirituality in leading by developing leadership skills and familiarising THK-based organisational culture that supports improved employee performance.

Pengaruh Direct Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian

2025-01-04T03:10:46+00:00

Along with the rapid progress of the times and human needs are increasing, especially in the fields of technology, information and communication, this has encouraged consumers to increase the intensity of using technology in their daily needs. Interconnected network or more familiarly called the internet is one of the developments in information and communication technology that offers sophistication, practicality and convenience. This research is to determine the influence of direct marketing and service quality on purchasing decisions for CBN Fiber Home. This research was conducted on people in the city of Denpasar. The data used in this research are primary and secondary data. The number of samples in this research was 100 respondents. The sampling method uses purposive sampling technique. The test instrument used in this research is the validity and reliability test. The data analysis technique used is Multiple Linear Regression analysis, Determination, t test and F test. The results of this research are that direct marketing has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions. Direct marketing and service quality simultaneously have a significant influence on purchasing decisions..

Kualiatas Pelayanan dan Nilai Pelanggan terhadap Kepuasan Pelanggan pada Kikan Boutique Tabanan

2025-01-04T03:10:46+00:00

Kikan Boutique Tabanan is one of the businesses engaged in the trading of fashion products whose business cannot be separated from competitive competition. This study aims to determine the influence of service quality and customer value on customer satisfaction at Kikan Boutique Tabanan. It was conducted at Kikan Boutique Tabanan and the research population was 2,200 customers with a sample of 100 people determined using the slovin formula. The determination of the sample uses nonprability sampling, namely acctidental sampling. Data was collected through observation, interviews, questionnaires, and literature. To test the hypothesis is carried out by classical assumption test, multiple liner analysis, determination analysis, t-test, f-test. The results of the study show that service quality has a positive and partially significant influence on customer satisfaction at Kikan Boutique Tabanan, customer value has a positive and significant influence partially on customer satisfaction at Kikan Boutique Tabanan. Service quality and customer value have a significant simultaneous influence on customer satisfaction at Kikan Boutique Tabanan.

Pengaruh Kualitas Pelayanan, Lokasi, Brand Image dan Persepsi Harga terhadap Keputusan Menginap

2025-01-04T03:10:46+00:00

This research aims to determine the influence of service quality, location, brand image and price perception on the decision to stay at the OYO Hotel in East Denpasar. This research was conducted on people who had stayed at OYO Hotel East Denpasar District. The research sample consisted of 110 respondents. The research instrument test used is the Validity and Reliability Test. The data analysis techniques used are descriptive analysis, multiple linear regression analysis, classical assumption test, coefficient of determination test, t test and F test. Based on the results of the analysis, it can be concluded that: 1) service quality has a positive and significant effect on the decision to stay at the OYO Hotel, 2) location has a positive and significant influence on the decision to stay at an OYO Hotel, 3) brand image has a positive and significant influence on the decision to stay at an OYO Hotel, 4) price perception has a positive and significant influence on the decision to stay at an OYO Hotel, 5) service quality, location, brand image and price perception have a positive and significant influence on the decision to stay.

Pengaruh Kualitas Pelayanan, Lokasi dan Harga terhadap Kepuasan Konsumen pada Warung Betutu Dewi Sri Kabupaten Tabanan

2025-01-04T03:10:47+00:00

The objective of this research is to seek out how service quality, location, and pricing influence consumer satisfaction at Warung Betutu Dewi Sri in Tabanan Regency. The study encompasses all customers who visit and make purchases at Warung Betutu Dewi Sri, totaling 100 individuals. Using a method of descriptive research employing a quantitative approach, the study employs Accidental Sampling as its sampling technique. Results from the research indicate that service quality has a notable and positive influence on consumer satisfaction. Likewise, both location and pricing demonstrate significant positive effects on consumer satisfaction. Furthermore, the study indicates that when considered together, service quality, location, and pricing collectively contribute positively and significantly to consumer satisfaction.

Pengaruh Mutasi terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Mediasi

2025-01-04T03:10:47+00:00

Through observations made at BPR. Sedana Yasa Belayu, Tabanan Regency, problems were found related to company performance, namely the company's work plan not being achieved, employee performance not being optimal will affect the stability of the company, where employees with poor performance, lack of work enthusiasm will make the company's targets not achieved so that the company will it is difficult to compete with other companies and in the end it can also go bankrupt. This research was conducted at BPR Sedana Yasa Belayu, Tabanan Regency. The number of respondents was 57 employees using the sample determination method, namely census sampling. Data collection was carried out through observation, interviews, literature studies and questionnaires. The data analysis techniques used are validity test, reliability test, path analysis and Sobell test. Based on the results of the analysis, it was found that the mutation variable had a positive and significant effect on employee satisfaction at BPR Sedana Yasa in Tabanan Regency. The satisfaction variable has a positive and significant effect on employee performance at BPR Sedana Yasa in Tabanan Regency. Likewise, the mutation variable has a positive and significant effect on the performance of BPR Sedana Yasa employees in Tabanan Regency. Satisfaction can mediate the relationship between transfers and employee performance.

Pengaruh Korean Wave, Lifestyle dan Content Marketing Terhadap Keputusan Pembelian Pada Bigit_Store Di Provinsi Bali

2025-01-04T03:10:47+00:00

The spread of Korean culture. like K-Pop, K-Cosmetic, K-Fashion, and K-Drama have become easier nowadays especially K-Pop. K-pop fans are notoriously loyal to their idols. They do not hesitate to buy their idol's products as a form of support and love. This makes many parties take advantage of the current K-pop trend as a business opportunity. Many online shops sell K-pop products that are directly imported from their home countries and with the presence of these online shops make it easier for fans to buy their idol products. The aim of this study is to investigate the impact of the Korean wave on purchasing decisions at Bigit_Store in Bali Province, to determine the influence of lifestyle on purchasing decisions in Bigit_Store in Bali Province, to determine the influence of content marketing on purchasing decisions in Bigit_Store in Bali Province, The objective of this study is twofold: first, to examine the influence of the Korean wave on purchasing decisions at Bigit_Store in Bali Province; second, to analyze the combined effects of the Korean wave, lifestyle, and content marketing on purchasing decisions at Bigit_Store in Bali Province.This study used a quantitative approach with a survey method using multiple linear regression tests.

Peran Kepercayaan Nasabah dalam Memediasi Pengaruh Kualitas Pelayanan terhadap Loyalitas Nasabah

2025-01-04T03:10:47+00:00

Rural economic development, especially through the establishment of the Central Kesiut Traditional Village LPD in Bali, plays a key role in improving the welfare of village communities, but it is necessary to increase community trust to create loyalty to the LPD. Thiss ressearch aimss to determines thes effects ofs service quallity on customer trust in the Kesiut Tengah Traditional Village Credit Institution, Tabanan. to determines the influences of customer trust on customer loyallty at thes Kesiut Tengah Traditional Village Credit Institution, Tabanan. To determines the influence of service qualiity on customer loyallty at the Central Kesiut Traditional Village Credit Institution, Tabanan. To determines the roles ofs customers trust in mediatiing services quality on customer loyaltys at the Kesiut Tengah Traditional Villages Credit Institution, Tabanan. Thes sample populations for this research was the LPD customers of the Central Kesiut Traditional Village, totaling 88 peoplle who were determined using the Slovins formula ands testeds usings path anallysis techniques. The resullts of thiss research show thats service quallity has a signifficant effects on customer trust and loyalty at the Kesiut Tengah Traditional Village Credit Institution, Tabanan, with customer trust acting as a mediator in the rellationship bettween servicea quallity and customer loyallty

Pengaruh Teknologi Informasi, Kompetensi Karyawan terhadap Kinerja Karyawan Dimediasi oleh Komitmen Organisasi

2025-01-04T03:10:47+00:00

Employee performance really determines the progress of a company because performance is very important in the organization's efforts to achieve its goals. Several factors that influence employee performance are employee competency and supporting facilities within the company such as the application of Information Technology. Information Technology really helps employees in carrying out company operations and providing maximum service to customers. Using software such as a core banking system makes it very easy for companies to carry out their operational activities, as well as obtain security in storing customer data. Apart from information technology, employee competency is very important for the company, if employees have good competency it will have a beneficial impact on the company. The purpose of this research is to determine the influence that information technology, employee competence and organizational commitment have on the performance of PT.BPR PARASARI employees. Researchers used saturated sampling with a total sample of 60 employees from PT. BPR PARASARI. Using path analysis and Sobel test to determine the role of mediating variables. With the research results, information technology variables, employee competency and organizational commitment have a positive and significant effect on employee performance.