https://ejournal.unhi.ac.id/index.php/widyaamrita/issue/feedWidyaAmrita: Jurnal Manajemen, Kewirausahaan dan Pariwisata2024-08-29T04:11:26+00:00I Gede Aryana Mahayasaaryanamahayasa@unhi.ac.idOpen Journal Systems<p><strong>Widya Amrita: Jurnal Manajemen, Kewirausahaan dan Parwisata</strong> merupakan Jurnal Manajemen, Kewirausahaan dan Pariwisata di bawah naungan Program Studi Manajemen Fakultas Ekonomi, Bisnis dan Pariwisata, Universitas Hindu Indonesia Denpasar sebagai media untuk mengkaji berbagai fenomena atau permasalahan maupun hasil penelitian yang berhubungan dengan informasi ilmiah bidang manajemen baik itu manajemen pemasaran, manajemen SDM, manajemen keuangan, manajemen operasional, manajemen pariwisata dan kewirausahaan yang berupa hasil penelitian ataupun kajian pustaka.</p> <p>Mulai dengan terbitan <strong>Volume 3 tahun 2023</strong>, sesuai dengan surat perubahan penerbitan yang diajukan ke ISSN Indonesia, maka <strong>Widya Amrita: Jurnal Manajemen, Kewirausahaan dan Parwisata</strong> akan terbit setiap bulan (dua belas edisi setahun), dengan maksimal tulisan yang dimuat adalah dua puluh (20) tulisan per edisi.</p> <p><a title="E-ISSN" href="%20http://u.lipi.go.id/1610031714"><img src="/public/site/images/aryana01/Kode_bar_ISSN2.png"></a></p> <p> <a href="https://creativecommons.org/licenses/by-nc-sa/4.0/" target="_blank" rel="license noopener"><img src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" alt="Lisensi Creative Commons" data-pagespeed-url-hash="3572478434"></a><br>Ciptaan disebarluaskan di bawah <a href="http://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="license noopener">Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional. </a></p> <p><strong>Widya Amrita: Jurnal Manajemen, Kewirausahaan dan Pariwisata has been indexed on:</strong></p> <p><a title="GS" href="https://scholar.google.com/citations?hl=en&view_op=list_works&authuser=2&gmla=AJsN-F4tG0mqktXteKKwMLmuLehVp-htjNycq-EGGGaO-Fs0mhqlwFeh6yadt1c1acs2U0sezGt8D2D3HM9gXlxx7KOdf1KiUUF8cAlKRI27L_kgRdlChuVqejyWxSlF-mmk7LMExNJ8&user=Ba1qPmYAAAAJ" target="_blank" rel="noopener"><strong><img src="https://ejournal.unhi.ac.id/public/site/images/puskom/GoogleScholar2.jpg"></strong></a></p>https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5563Pengaruh Pelatihan, Pengawasan dan Beban Kerja terhadap Kinerja Mitra Statistik pada Badan Pusat Statistik Kabupaten Tabanan2024-08-29T04:11:24+00:00Ni Putu Devi Lestarilestaridevi357@gmail.comPutu Yudy WijayaLestaridevi357@gmail.comPutu Atim PurwaningratLestaridevi357@gmail.com<p><em>Employees are an important component in achieving company goals. To achieve this goal, companies need human resources who have the best quality and quantity of work. The factors are training, supervision and workload which are believed to influence performance. The aim of this research is to determine the effect of training, supervision and workload on the performance of the Statistics Partners of the Tabanan Regency Central Statistics Agency. There were 64 statistical partners at the Tabanan Central Statistics Agency in this research sample. Utilizing the method of data analysis involves the application of multiple linear regression analysis to draw meaningful insights from the data at hand. The research results show that the performance of the Statistics Partners is positively and significantly partially influenced by training, supervision, while the workload is negatively and significantly at the Tabanan Regency Central Statistics Agency. The performance of Statistics Partners is simultaneously significantly influenced by training, supervision and workload at the Tabanan Regency Central Statistics Agency.</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5570Pengaruh Lingkungan Kerja Fisik, Pengawasan dan Kompetensi terhadap Kinerja Pegawai Non ASN pada Dinas Kebudayaan Kabupaten Tabanan2024-08-29T04:11:24+00:00Ni Putu Yunita Ariningsihyunitaariningsih@gmail.comPutu Yudy Wijayayunitaariningsih@gmail.comKomang Ary Pratiwiyunitaariningsih@gmail.com<p><em>The success of an institution or company really depends on the abilities and skills of employees in running these work units. The aim of this research is to determine the influence of the physical work environment, supervision and competence on the performance of non-ASN employees at the Tabanan Regency Culture Service. In this research, the samples used were 40 non-ASN employees at the Tabanan Regency Culture Service. Through a questionnaire, data was collected on a scale of 1-5. After analyzing using regression analysis, it can be concluded that the physical work environment, supervision and partial or simultaneous competence on the performance of non-ASN employees at the Tabanan Regency Culture Service are positive and significant. For future researchers, researchers have suggestions to try examining other variables besides those already studied, such as human relations, job rotation, or seniority level. It is possible that this can also affect employee performance, don't forget to try using other factors, increase the number of samples, and look for different research locations so that the results are stronger.</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5666Pengaruh Budaya Organisasi dan Insentif Finansial terhadap Semangat Kerja Pegawai2024-08-29T04:11:24+00:00Ni Wayan Wirastiniawiwirastini@gmail.comIAP. Widani Sugianingratawiwirastini@gmail.comNi Luh Adisti Abiyoga Wulandariawiwirastini@gmail.com<p><em>The purpose of this study was to find out how organizational culture and financial incentives impact staff morale at Puskesmas Kerambitan I in Tabanan Regency. In Sembung Gede Village, Kerambitan District, Tabanan Regency, Puskesmas Kerambitan I is the location of this study. This study collected quantitative and qualitative data. This study involved 64 employees from Puskesmas Kerambitan I in Tabanan Regency. The sampling method uses a saturated sampling technique. Multiple linear regression analysis, significant t-test, and significant F-test are used to analyze the data. This study found that organizational culture at Puskesmas Kerambitan I in Tabanan Regency influenced employee morale positively and significantly. Employees of Puskesmas Kerambitan I in Tabanan Regency feel the positive impact of financial incentives. Organizational culture and financial incentives have a significant effect simultaneously on morale in employees of Puskesmas Kerambitan I in Tabanan Regency. It is recommended that the Kerambitan I Health Center in Tabanan Regency routinely hold evaluations at the end of every month and breafing morning</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5525Pengaruh Kepuasan Kerja Dan Beban Kerja Terhadap Kinerja Karyawan2024-08-29T04:11:24+00:00I Kadek Agus Candra Putraaguscandra2208@gmail.comIda I Dewa Ayu Yayati Wilyadewiaguscandra2208@gmail.comNi Wayan Wina Premayaniaguscandra2208@gmail.com<p><em>Human resources (HR) cannot be replaced by other resources in their roles and activities, so human resources are the main determining factor for companies. Employees are an important asset for the company, some argue that it is the employees who determine whether or not the company's goals are achieved. Decreased employee performance at CV. Global Jaya Sejahtera has attracted researchers to conduct research related to employee performance. The purpose of this research is to determine the effect of job satisfaction and workload on employee performance. The research method is quantitative with a saturated sampling method. The total sample used was 116 employees as research respondents. The results of this research are that job satisfaction has a partially positive and significant effect on employee performance, proven by t<sub>count</sub> = 4.738>t<sub>table</sub> = 1.658, so that H<sub>0</sub> is rejected whereas H<sub>1</sub> is accepted. Workload has a partially positive and significant effect on employee performance, proven by t<sub>count</sub> = 8.218>t<sub>table</sub> = 1.658, so that H<sub>0</sub> is rejected whereas H<sub>2</sub> is accepted. Simultaneously, job satisfaction and workload have a significant effect on employee performance, as evidenced by F<sub>count</sub> 55.282>F<sub>table</sub> 3.08, so that H<sub>0</sub> is rejected whereas H<sub>3</sub> are accepted. Based on the results, the coefficient of determination is 59.5%.</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5694Pengaruh Promosi dan Tingkat Rasio Bunga terhadap Keputusan Pengambilan Kredit Pada KSP Chandsra Sedana Asri di Gianyar2024-08-29T04:11:24+00:00I Wayan Saktya Murtisaktyamurti@gmail.comPutu Yudy Wijayasaktyamurti@gmail.comKomang Ary Pratiwisaktyamurti@gmail.com<p><em>Savings andss loan cooperatives are microfinance institutions that provide capital loans to their members. Savings ands loan cooperatives are often called KSP ands Kospin Jasa. Savings ands loan cooperative products are loans/credit. Customer decisions in taking out credit are often influenced by promotions ands interest rates. The formulations ofs the problem ands objectivess in thiss research is to determinse thes influence of promotions ands interest rates on credit decisions. This research was carried out at KSP Chandsra Sedana Asri withs a sample of 90 respondentss. The datas analysiss techniques useds are the Classic Assumption Test, Multiples Linears Regressions, Determination Coefficient, t Test ands F Test. Baseds on the research results, it casn be seen that promotion has a positive ands partially signifficant effecst on credit decisions at KSP Chandsra Sedana Asri, interests ratess haves a negative ands partially insignificants effects ons credit decisions at KSP Chandsra Sedana Asri, promotions ands interesst rates have a partial effecst. Simultaneous decision making credit at KSP Chandsra Sedana Asri. The magnitudes of the influences of the independents variable on repurchasse interest is 36.9% .</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5709Dampak Budaya Organisasi dan Kepemimpinan Asta Brata terhadap Kinerja Organisasi2024-08-29T04:11:24+00:00Ni Kadek Tika Dwi Cahyantikadektika37@gmail.comIda I Dewa Ayu Yayati Wilyadewikadektika37@gmail.com<p><em>Cooperatives have the aim of improving the welfare of their members through the distribution of remaining business profits. Cooperatives now face intense competition with other financial institutions, especially bank financial institutions. Improving organizational performance is a cooperative strategy so that it can survive and develop. The goal that is expected to be achieved is to determine the influence of organizational culture based on </em>Tri Hita Karana<em> and </em>Asta Brata<em> leadership on organizational performance in cooperatives in Abiansemal District, Badung Regency. The population in this study were 139 heads or managers of cooperatives in Abiansemal District. The sample size determined was 58 cooperative heads or managers using simple random sampling techniques. The analysis technique used is multiple linear regression. The results of the analysis prove that organizational culture based on </em>Tri Hita Karana<em> and </em>Asta Brata<em> leadership has a significant effect on organizational performance. Suggestions given include holding work environment cleaning activities at least once a week and leadership always following applicable regulations.</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5496Pengaruh Word of Mouth, Store Atmosphere dan Harga terhadap Keputusan Pembelian Konsumen2024-08-29T04:11:25+00:00Desak Made Rika Antaridesakantari15@gmail.comPutu Yudy Wijayayudywijaya333@unhi.ac.idNi Wayan Wina Premayaniwinapremayani@yahoo.com<p><em>This study aimed to investigate the effects of pricing, word-of-mouth, and warehouse atmosphere on partial and simultaneous purchasing choices. This study was carried out at Guwang Mart Guwang Traditional Village with a sample size of 100 individuals. There is a purposeful sampling. The present study employed a quantitative research design and employed various data analysis approaches, including classical assumptions, multiple linear regression, t tests, f tests, and instrument testing. The variables oral speaking, warehouse atmosphere, and price had a beneficial impact, according to the data. Additionally, the T test calculation shows that each variable, including the word-of-mouth and storage environment factors, has a partially positive and substantial impact. Furthermore, based on the T test calculation, each variable has a significant and favorable partial impact on price, shop atmosphere, and word-of-mouth. </em><em>Based on the F test, the F-calculated value then concurrently has a positive and substantial effect. These initiatives are expected to improve customer happiness and service quality, make a better first impression, be more aesthetically pleasing, encourage clients to make recommendations on their own, maximise colour and lighting schemes, and maintain competitive pricing practices.</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5627Pengaruh Kompensasi, Lingkungan Kerja Fisik dan Motivasi Kerja terhadap Kepuasan Kerja Karyawan2024-08-29T04:11:25+00:00Tika Ana Pertiwitikaanapertiwi891@gmail.comPutu Yudy Wijayatika29439@gmail.comI Komang Gedetika29439@gmail.com<p><em>The aim of this research is to determine the effect of compensation, physical work environment and motivation on employee job satisfaction at the Asta Sedana Kapal Cooperative, Mengwi Badung. Data collection methods in this research were interviews, observation and questionnaires. Questionnaires were given to 32 respondents, then analyzed using multiple linear regression analysis, coefficient of determination, t-test and F-test. Based on the analysis results, the conclusion from this research is that compensation has a positive and significant effect on employee job satisfaction at the Asta Sedana Kapal Cooperative, Mengwi Badung. The physical work environment has a positive and significant effect on employee job satisfaction at the Asta Sedana Kapal Cooperative, Mengwi Badung. Motivation has a positive and significant effect on employee job satisfaction at the Asta Sedana Kapal Cooperative, Mengwi Badung. Compensation, physical work environment and motivation simultaneously have a positive and significant effect on employee job satisfaction at the Asta Sedana Kapal Cooperative, Mengwi Badung. Suggestions in this research include leaders at the Asta Sedana Kapal Cooperative, Mengwi Badung, motivating their employees to be enthusiastic about working, increasing their attention to security conditions in the workplace such as security against data leaks and security from theft..</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5581Pengaruh Kepribadian, Work Life Balance dan Budaya Organisasi terhadap Kinerja Pegawai Pada Kantor Kelurahan Penatih2024-08-29T04:11:25+00:00Ni Luh Putu Epayaniputuepayani@gmail.comMirah Ayu Putri Trarintyaputuepayani@gmail.comIda Ayu Sasmita Dewiputuepayani@gmail.com<p><em>The Penatih Subdistrict Office has responsibility for implementing public services to the community, however in its realization public services in the Penatih Subdistrict Environment have not been able to reach the target percentage that has been set. This is caused by the employee's lack of personality, the adequacy between the employee's work and personal life, and the employee's lack of understanding of the village's values and goals. The aim of the research is to determine the influence of personality, work balance and organizational culture on employee performance at the Penatih District Office. The population in this study were all employees at the Penatih Village Office. The sample in the research was determined using a saturated sampling method, so the total sample was 35 employees. Based on the results of data analysis, it is concluded that personality partially has a significant positive effect on employee performance, work life balance partially has a significant positive effect on employee performance, organizational culture partially has a significant positive effect on employee performance, and personality, work life balance and organizational culture simultaneously significant positive effect on employee performance. </em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5604Pengaruh Kualitas Pelayanan, Citra Perusahaan, dan Kepercayaan terhadap Kepuasan Nasabah2024-08-29T04:11:25+00:00I Gede Adi Partawanigedeadipartawan@gmail.comI Gusti Ayu Wimbaigedeadipartawan@gmail.comNi Nyoman Adityarini Abiyoga Vena Swaraigedeadipartawan@gmail.com<p><em>The purpose of carrying out this activity is to find out the influence of service quality, company image and trust on customer satisfaction at PT Asuransi Ramayana Tbk Denpasar Branch. This activity uses multiple regression analysis tools to find the relationship between the independent and dependent variables. The large population here includes all individual customers of PT Asuransi Ramayana Tbk Denpasar Branch, totaling 1,215 customers. The sampling method in this research used the Slovin formula to find the appropriate number of samples, namely 92 samples. Here, people who have been determined to be the sample are given a questionnaire to obtain primary data. The research results show that service quality can make a very definite change in customer satisfaction at PT Asuransi Ramayana Tbk Denpasar Branch. The company image can make a very definite change in customer satisfaction at PT Asuransi Ramayana Tbk Denpasar Branch. Trust can make a very definite change in customer satisfaction at PT Asuransi Ramayana Tbk Denpasar Branch and service quality, company image and trust can make a very definite change in customer satisfaction at PT Asuransi Ramayana Tbk Denpasar Branch.</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5532Pengaruh Kepercayaan dan Persepsi Risiko Terhadap Keputusan Pembelian pada Shopee di Denpasar2024-08-29T04:11:25+00:00Ni Putu Eka Diantariekadiantari2002@gmail.comPutu Yudy Wijayayudywijaya333@unhiac.idIda Ayu Sasmita Dewiekadiantari2002@gmail.com<p><em>Growth of internet users, the development of business via internet media in Indonesia shows very good prospects, allowing sellers to effectively promote products and reach consumers widely. The factors that influence purchasing decisions are trust and risk perception. This research aims to determine the influence of trust and risk perception on purchasing decisions at Shopee in Denpasar City. The sample in this study, namely 100 Shoppe users, was tested using multiple linear regression analysis techniques. The results of this research show that Trust has a positive effect on Purchasing Decisions. Risk perception has a positive effect on purchasing decisions. From the research results, it is recommended for future researchers to further improve the shopping experience by actively participating in the Shopee online community, monitoring customer reviews, strengthening trust by following product updates and utilizing loyalty programs, as well as paying special attention to the security aspects of transactions; additionally, research can broaden the scope by exploring other variables such as brand, security, and convenience.</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5609Pengaruh Human Relation, Lingkungan Kerja Fisik, dan Iklim Organisasi terhadap Kinerja Pegawai pada Bidang Pembinaan SMA Disdikpora Provinsi Bali2024-08-29T04:11:25+00:00Putu Eka DipayanaDipayanaeka@gmail.comDewa Nyoman Benni Kusyanadipayanaeka@gmail.com<p>Employee performance is a crucial issue in achieving organizational goals. Every organization, whatever its goals, whether profit or non-profit oriented, will need employees who are able to show the best performance. Employee performance can be influenced by many factors, including human relations, physical work environment, and organizational climate. The aim of this research is to determine the influence of human<br>relations, physical work environment, and organizational climate on employee performance in the Bali Province Education and Youth Department High School Development Sector. The research population was 30 employees. The sampling technique uses a census. Data collection was carried out using interviews, questionnaires and<br>documentation methods. The analysis technique used is multiple linear regression. The results of the analysis prove that human relations, the physical work environment and organizational climate have a positive and significant effect on employee performance, thus partially. Suggestions given include increasing employee cooperation such as holding gatherings, adding lighting to the work space, and giving awards to outstanding<br>employees such as providing promotion opportunities. </p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5677Pengaruh Kinerja Keuangan terhadap Harga Saham Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2019-20232024-08-29T04:11:25+00:00Ni Kadek Shara Lestarisarahlestari200@gmail.comNi Luh Adisti Abiyoga Wulandarisarahlestari2002@gmail.comGede Agus Dian Maha Yogasarahlestari2002@gmail.com<p><em>This inquire about was conducted to decide the impact of monetary execution on keeping money share costs on the Indonesian Stock Trade for the 2019-2023 period. The populace in this consider was 47 keeping money companies recorded on the Indonesia Stock Trade for the 2019-2023 period. The test utilized in this inquire about was 33 managing an account companies recorded on the Indonesia Stock Trade for the 2019-2023 period. The information examination procedures utilized in this investigate are legitimacy, unwavering quality, classical presumptions, numerous straight relapse, coefficient of assurance, t test and F test. Based on the investigate comes about it can be seen that: (1) CAR incorporates a positive and critical impact on stock costs (2 ) LDR has no impact on share costs. (3) ROE incorporates a positive and critical impact on share costs. (4) CAR, LDR, and ROE at the same time impact the company's share price. The CAR and ROE financial proportions have a coordinate impact on share costs, so within the future keeping money companies ought to pay more consideration to execution and money related perspectives related to these two proportions</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5579Pengaruh Kualitas Pelayanan dan Promosi terhadap Kepuasan Konsumen pada Famous Hotel di Kuta Bali2024-08-29T04:11:26+00:00I Putu Ryan Widiartaputuryanwidiarta@gmail.comI Putu Putra Astawaputuryanwidiarta@gmail.comIda Ayu Mashyuniputuryanwidiarta@gmail.com<p><em>This research activity was carried out to find out how the relationship is formed between service quality and promotion when faced with consumer satisfaction at the Famous Hotel in Kuta Bali. The method of collecting data in this research was carried out by means of observation, interviews, documentation and questionnaires. Questionnaires were given to 91 respondents, and then analyzed using multiple linear regression, determination, t test and F test. The results of this research are that service quality partially has a positive and significant effect on customer satisfaction at the Famous Hotel in Kuta Bali. This shows that the rise and fall in service quality will be followed by the rise and fall in customer satisfaction at the Famous Hotel in Kuta Bali. Promotion partially has a positive and significant effect on consumer satisfaction at the Famous Hotel in Kuta Bali. This shows that the rise and fall of promotions will be followed in the same direction as the rise and fall of customer satisfaction at the Famous Hotel in Kuta Bali. Service quality and promotion simultaneously have a positive and significant effect on consumer satisfaction at the Famous Hotel in Kuta Bali. This shows that the rise and fall in the quality of service and promotions will be followed in the same direction as the rise and fall in customer satisfaction at Famous Hotel in Kuta Bali.</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5589Pengaruh Empowerment, Self Efficacy dan Budaya Organisasi terhadap Kepuasan Kerja Karyawan2024-08-29T04:11:26+00:00Gede Yoga Pratamagyoga2760@gmail.comMade Dian Putri Agustinadianagustina@unhi.ac.idI Komang Gedekomanggede187@unhi.ac.id<p><em>In improving job satisfaction, there are factors that influence job satisfaction such as empowerment, self-efficacy, and organizational culture. This study aims to investigate how empowerment, self-efficacy, and organizational culture affect job satisfaction both partially and simultaneously. The research was conducted at the Courtyard by Marriott Bali Nusa Dua Resort. The total population of all employees at the Courtyard by Marriott Bali Nusa Dua Resort is 247 people. The sample was determined using random sampling with a sample size of 71 people calculated using the Slovin formula. Data were collected through documentation, interviews, and questionnaires, and measured using a Likert scale. The analysis technique used was multiple linear regression. The results show that empowerment partially has a positive and significant influence on job satisfaction, self-efficacy partially has a positive and significant influence on job satisfaction, organizational culture partially has a positive and significant influence on job satisfaction, and empowerment, self-efficacy, and organizational culture simultaneously have a positive and significant influence on job satisfaction. Suggestions include improving empowerment programs through training, boosting self-confidence, and maintaining a positive work culture to foster comfort and job satisfaction among employees..</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5599Pengaruh Viral Marketing, Celebrity Endorser dan Brand Image terhadap Purchase Decision2024-08-29T04:11:26+00:00Putu Sieny Aprillisia Gotamasienyap04@gmail.comMade Dian Putri Agustinadianagustina@unhi.ac.idI Made Suasti Pujasienyap04@gmail.com<p><em>Te</em><em>ì</em><em>chnological de</em><em>ì</em><em>ve</em><em>ì</em><em>lopme</em><em>ì</em><em>nts and incre</em><em>ì</em><em>asingly wide</em><em>ì</em><em>spre</em><em>ì</em><em>ad inte</em><em>ì</em><em>rne</em><em>ì</em><em>t pe</em><em>ì</em><em>ne</em><em>ì</em><em>tration have</em><em>ì</em><em> change</em><em>ì</em><em>d the</em><em>ì</em><em> marke</em><em>ì</em><em>ting landscape</em><em>ì</em><em> significantly, giving rise</em><em>ì</em><em> to a ne</em><em>ì</em><em>w paradigm that combine</em><em>ì</em><em>s various e</em><em>ì</em><em>le</em><em>ì</em><em>me</em><em>ì</em><em>nts, including online</em><em>ì</em><em> marke</em><em>ì</em><em>ting, viral marke</em><em>ì</em><em>ting and ce</em><em>ì</em><em>le</em><em>ì</em><em>brity e</em><em>ì</em><em>ndorse</em><em>ì</em><em>me</em><em>ì</em><em>nt. Online</em><em>ì marke</em><em>ìting is be</em><em>ìcoming the</em><em>ì main foundation in this e</em><em>ìra, whe</em><em>ìre</em><em>ì companie</em><em>ìs not only utilize</em><em>ì the</em><em>ìir we</em><em>ìbsite</em><em>ìs but also various social platforms and se</em><em>ìarch e</em><em>ìngine</em><em>ìs to re</em><em>ìach the</em><em>ìir audie</em><em>ìnce</em><em>ì. The</em><em>ì purpose</em><em>ì of this study is to de</em><em>ìte</em><em>ìrmine</em><em>ì the</em><em>ì influe</em><em>ìnce</em><em>ì of viral marke</em><em>ìting, ce</em><em>ìle</em><em>ìbrity e</em><em>ìndorse</em><em>ìrs and brand image</em><em>ì on purchasing de</em><em>ìcisions. The</em><em>ì location of this study was conducte</em><em>ìd in De</em><em>ìnpasar City and the</em><em>ì sample</em><em>ì use</em><em>ìd was 150 re</em><em>ìsponde</em><em>ìnts. The</em><em>ì data analysis te</em><em>ìchnique</em><em>ìs use</em><em>ìd are</em><em>ì Validity Te</em><em>ìst, Re</em><em>ìliability, Classical Assumptions, Multiple</em><em>ì Line</em><em>ìar Re</em><em>ìgre</em><em>ìssion, Coe</em><em>ìfficie</em><em>ìnt of De</em><em>ìte</em><em>ìrmination, t Te</em><em>ìst and F Te</em><em>ìst. Base</em><em>ìd on the</em><em>ì re</em><em>ìsults of the</em><em>ì study, it can be</em><em>ì se</em><em>ìe</em><em>ìn that viral marke</em><em>ìting has a significant positive</em><em>ì e</em><em>ìffe</em><em>ìct on purchasing de</em><em>ìcisions, ce</em><em>ìle</em><em>ìbrity e</em><em>ìndorse</em><em>ìrs have</em><em>ì a significant positive</em><em>ì e</em><em>ìffe</em><em>ìct on purchasing de</em><em>ìcisions, brand image</em><em>ì Positive</em><em>ìly influe</em><em>ìnce</em><em>ì significant on purchasing de</em><em>ìcisions and simultane</em><em>ìously viral marke</em><em>ìting, ce</em><em>ìle</em><em>ìbrity e</em><em>ìndorse</em><em>ìrs and brand image</em><em>ì have</em><em>ì a significant influe</em><em>ìnce</em><em>ì on purchasing de</em><em>ìcisions. The</em><em>ì advice</em><em>ì that can be</em><em>ì give</em><em>ìn by re</em><em>ìse</em><em>ìarche</em><em>ìrs is that Scarle</em><em>ìtt White</em><em>ìning is e</em><em>ìxpe</em><em>ìcte</em><em>ìd to always provide</em><em>ì products that have</em><em>ì be</em><em>ìne</em><em>ìfits in accordance</em><em>ì with consume</em><em>ìr ne</em><em>ìe</em><em>ìds, offe</em><em>ìr quality products, collaborate</em><em>ì with artists who are</em><em>ì able</em><em>ì to narrow promotional me</em><em>ìssage</em><em>ìs we</em><em>ìll and make</em><em>ì products that are</em><em>ì supe</em><em>ìrior to compe</em><em>ìtitors.</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5603Pengaruh Content Marketing dan Brand Awareness terhadap Minat Beli2024-08-29T04:11:26+00:00Ni Komang Armini Dewiarminidewi17@gmail.comIda Ayu Putu Widani Sugianingratarminidewi17@gmail.comIda Ayu Sasmita Dewiarminidewi17@gmail.com<p><em>People's desire to buy something is thought to be affected by content marketing and company awareness. It was the goal of this study to find out how brand recognition and content marketing affect people's desire to buy something at PT Deroyal Tour & Travel in Denpasar. Quantitative research methodology is applied. The study was conducted at PT Deroyal Tour & Travel, and as the population is unlimited, a purposive sampling technique was used to collect the sample of 70 respondents. To examine the data, multiple linear regression analysis will be performed. The study's findings demonstrate that brand recognition and content marketing significantly and favorably influence consumers' desire to make a purchase.The advice that can be given is that the management of PT Deroyal Tour & Travel focuses more on consistency in creating higher quality and interesting content according to what consumers need. As well as making variations in the shape of the logo on vehicles or uniform identification marks that are more unique and different from other tour & travel services so that consumers can easily remember them. Suggestions for future researchers are that they can research and develop other variables outside the variables that have been researched in order to obtain more varied results.</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5580Analisis Kualitas Kredit dan Efisiensi Operasional terhadap Profitabilitas Bank Perkreditan Rakyat di Kabupaten Gianyar2024-08-29T04:11:26+00:00Ni Putu Gek Raka Ari Dewigekraka249@gmail.comIda Ayu Widani Sugianingratgekraka249@gmail.comIda I Dewa Ayu Yayati Wilyadewigekraka249@gmail.com<p><em>This research aims to test and provide empirical evidence of the magnitude of the influence of the quality of credit provided and the efficiency of company operations on profits or profitability with a study conducted on all BPRs in Gianyar Regency which is used as a population of 24 BPR units which have head offices in the Regency Gianyar. Seeing that the population is relatively small, a saturated sample is used by taking the entire population as a sample. Financial reports for 3 consecutive years, namely 2021 to 2022, which were published on the ojk.go.id website, are the main source of data in this research which are then processed using panel data regression analysis to provide answers to the proposed hypotheses. The test results provide evidence that credit quality and operational efficiency individually have a negative and significant effect on the profitability of Rural Banks in Gianyar Regency, while simultaneously providing evidence that these two variables have a significant influence on the profitability of Rural Banks in Gianyar Regency. It is recommended that Rural Banks in Gianyar Regency be able to improve credit quality by tightening the analysis of providing credit to debtors who are truly able to carry out their obligations for credit payments so that they can improve credit quality and reduce the non-performing loan ratio.</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5661Pengaruh Work Family Conflict dan Stress Kerja terhadap Kinerja Pegawai pada Dinas Kesehatan Kabupaten Tabanan2024-08-29T04:11:26+00:00Bulan Cantika Dewibulancantika14@gmail.comI Wayan Suartinabulancantika14@gmail.comIda Ayu Mashyunibulancantika14@gmail.com<p><em>The purpose of this study was to determine the partial and simultaneous effect between the Effect of Work Family Conflict and Work Stress on Employee Performance at the Tabanan District Health Office. This study was conducted at the Tabanan Regency Health Office with the number of samples used were all employees of the Tabanan Regency Health Office as many as 70 people with a sampling method using the saturated sample method. Data collection methods are carried out by observation, interviews, and questionnaires. The data analysis technique used in this study used multiple linear regression analysis, determination coefficient test, t test and F test.</em> <em>The results found in this study are 1) Work family conflict has a positive and significant effect on employee performance at the Tabanan District Health Office 2) Work stress has a negative and significant effect on employee performance at the Tabanan District Health Office.</em> <em>3) Work family conflict and work stress simultaneously have a positive and significant effect on employee performance at the Tabanan District Health Office. Suggestions that can be given by researchers are employees of the Tabanan Regency Health Office to be able to work more professionally in adjusting behavior while working in the office by not mixing bad habits that affect the way of working.</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/5582Pengaruh Pelatihan dan Pengembangan Pekerja terhadap Peningkatan Kinerja Karyawan2024-08-29T04:11:26+00:00Anak Agung Intanagungintan07@gmail.comI Komang Gedeagungintan072@gmail.comIda Ayu Sasmita Dewiagungintan072@gmail.com<p><em>This study examined the effect of employee training and development on improving the performance of PT employees. Garuda Indah Benoa Pesanggaran Wing in Denpasar. The population of this study was the staff of the PT care department. There are 37 people in the Garuda Indah Benoa Pesanggaran Wing in Denpasar. The sample used in this study was 37, which was determined by the numerical method. Data analysis techniques used in this study are validity, reliability, classical assumptions, multiple linear regression, coefficient of determination, t-test and F-test. Based on the research results, it can be seen that: (1) Training has a positive and significant effect on employee performance. (2) Staff development has a positive and significant impact on staff performance. (3) Training and staff development simultaneously affect employee performance. After seeing the research results in the future PT care department. Garuda Indah Wing must be able to create training sessions with fun situations such as prize games and others so that employees are happy to participate in the training</em></p>2024-08-01T00:00:00+00:00##submission.copyrightStatement##