WidyaAmrita: Jurnal Manajemen, Kewirausahaan dan Pariwisata

Pengaruh Kualitas Pelayanan, Word of Mouth dan Kepercayaan terhadap Kepuasan Konsumen di Chic Beauty Salon and Studio

Ni Wayan Diah Asparini, I Gusti Ayu Wimba, I Made Suasti Puja — Fri, 01 Nov 2024 00:00:00 +0000

Currently, competition between beauty industry markets is increasingly competitive. This is evidenced by the emergence of more and more pharmacies. Chic Beauty Salon And Studio is one of the salons whose business activities are inseparable from the increasingly competitive market conditions. The purpose of this study was to determine the effect of service quality, word of mouth and trust on consumer satisfaction. This study was conducted at Apotekku By Pass in Tabanan and the population of this study were consumers of Chic Beauty Salon And Studio with a total of 3,358 consumers. Determination of the number of samples was carried out using the Slovin formula so that the number of samples was set at 97 people. The sampling technique used was purposive sampling. Data collection was carried out using a questionnaire. To test the hypothesis, multiple linear regression analysis, t-test and coefficient of determination were carried out. From the results of the analysis, it can be concluded that: 1) service quality has a positive and significant effect on consumer satisfaction, 2) word of mouth has a positive and significant effect on consumer satisfaction, 3) trust has a positive and significant effect on consumer satisfaction.

Memaksimalkan Keputusan Pembelian melalui Peningkatan Persepsi Harga, Kualitas Produk, dan Keragaman Produk

I Kadek Wahyu arisna Putra, I Gede Putu Kawiana, I Wayan Suartina — Fri, 01 Nov 2024 00:00:00 +0000

Purchasing decisions shown by consumers indicate that the company is able to provide products according to their expectations. Building purchasing decisions is very important to do so that the company can continue to run its business. This study was conducted as an effort to determine the role of price perception, product quality, and product diversity in increasing purchasing decisions at Dewata Vapor, Batuan Branch. The number of samples used as a data source was 90 consumers. Data analysis of the study was carried out using the multiple linear regression method. The results of the test showed that the role of price perception, product quality, and product diversity played a positive and significant role in increasing purchasing decisions at Dewata Vapor, Batuan Branch. The suggestion given based on the results of the study is to continue to improve price perception, product quality, and product diversity so that consumer purchasing decisions can be improved.

Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Pada Harum Sari Butik Gianyar

Ni Kadek Wulandari, Putu Yudy Wijaya, Komang Ary Pratiwi — Fri, 01 Nov 2024 00:00:00 +0000

The aim of this research is to determine the influence of price, product quality and service quality on consumer purchasing decisions at Harum Sari Butik. The population in this research is consumers who buy kebaya at Harum Sari Butik with a sample size of 90 respondents who were determined using the purposive sampling method. Data collection was carried out through observation, interviews, documentation, literature study, questionnaires. The data analysis technique used in this research is multiple linear regression analysis technique. Based on the research results, it can be seen that: Price has a partially positive and significant effect on purchasing decisions. Product quality has a partial positive and significant effect on purchasing decisions. Service quality partially influences purchasing decisions. Price, Product Quality and Service Quality have a positive and significant effect on Purchasing Decisions. Looking at the research results, in the future Harum Sari Butik must adjust the price of each product offered, ensuring that the price of each product from Harum Sari Butik is adjusted to the quality of the product offered both in terms of model or type of fabric of the product so that consumers feel that the price of the product is too expensive and causes a decrease in purchasing decisions

Meningkatkan Keputusan Menginap Dengan Memaksimalkan Kualitas Pelayanan dan Diferensiasi Produk

Ni Komang Putri lestari, Gde Indra Surya Diputra — Fri, 01 Nov 2024 00:00:00 +0000

One business sector that is attracting investor interest is the accommodation sector. This condition results in tight competition among accommodation businesses which will ultimately have an impact on the decision to stay. Accommodation managers are now competing to offer quality service and differentiation for tourists' decision to stay. It is hoped that the research will be able to determine the influence of service quality and product differentiation on decision to stay at Sanctoo Suites & Villas in Sukawati District, Gianyar Regency. The population in this study was 22,528 customers recorded in 2022 and the sample size determined was 100 customers using purposive sampling. The data analysis technique used is multiple linear regression. The results of the significance analysis prove that service quality and product differentiation have a significant effect on overnight decisions so that H3 is accepted. The suggestion given is to establish standard operational procedures in handling customer orders and ensure conformity between room facilities and the prices offered.

Pengaruh Self Efficacy, On the Job Training dan Fasilitas Kerja Terhadap Kinerja Pegawai Kantor Desa

Ni Made Nanda Apsari, Luh Nik Oktarini — Fri, 01 Nov 2024 00:00:00 +0000

Improving employee performance stands as the paramount management challenge, as the company's success and sustainability hinge on the caliber of its human resources. This study aims to scrutinize the impact of Self-Efficacy, On-The-Job Training, and Work Facilities on Employee Performance at the Tengkudak Village Office. With a sample size of 30, employing the total sampling method, data were collected through questionnaires. Multiple linear regression analysis was utilized to assess the influence of the aforementioned factors.The findings revealed that Self-Efficacy, On-The-Job Training, and Work Facilities significantly and positively affect employee performance at the Tengkudak Village Office, both partially and simultaneously. Drawing from these findings, management is advised to boost employee appreciation, evaluate the salary structure, refine training initiatives, and foster stronger communication channels between management and staff. These efforts aim to enhance overall employee performance and well-being. Future research endeavors should consider broadening the sample size, exploring diverse locations, and incorporating additional variables such as motivation and leadership to gain deeper insights into the factors impacting employee performance.

Pengaruh Etos Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Jasamarga Bali Tol

I Gusti Ngurah Mega Harta Riasa, I Gusti Ayu Wimba — Fri, 01 Nov 2024 00:00:00 +0000

Human resource management (HR) plays a crucial role in business operations to achieve set goals. HR focuses on the study of the relationship and roles of individuals in organizations. Employee perfomance is a key element in achieving effective HR management, so the aspects that need to be considered in improving performance are work ethic and work motivation. This research involved 65 employees of PT. Jasamarga Bali Tol as an object and at the same time a sample to analyze the impact of work ethic and work motivation on employee performance. The methods used were observation, interviews, literature studies, documentation and questionnaires. The results of the research show that (1) work ethic has a positive and significant influence on employee performance, (2) work motivation also has a positive and significant influence on employee performance, and (3) a combination work ethic and work motivation have a positive and significant effect on the performance of PT. Jasamarga Bali Tol employees. The regression equation in this study is: 1,162 + 0,303X₁ + 0,633X₂.

Pengaruh Motivasi, Budaya Organisasi, Lingkungan Kerja Terhadap Kinerja Karyawan

I Putu Feby Permana, I Gede Putu Kawiana, Made Dian Putri Agustina — Fri, 01 Nov 2024 00:00:00 +0000

The existence of high employee performance, especially in banking companies, is very influential in the continuity of the bank. The purpose of this research is to determine the influence of motivation, organizational culture and work environment on employee performance at Bank BPD Bali, Tabanan Branch. This research was conducted at Bank BPD Bali Tabanan Branch with a population of 52 people and the same number of samples, where the sample determination method used saturated samples. The results of this research are that motivation partially has a positive and significant effect on employee performance, organizational culture partially has a positive and significant effect on employee performance, the work environment partially has a positive and significant effect on employee performance, motivation, organizational culture and work environment. simultaneously has a positive and significant effect on employee performance. The suggestions in this research are that Bank BPD Bali Tabanan Branch can provide salaries as compensation for work results on time, in appropriate amounts and can provide bonuses for employees who are able to meet targets, hold outings or gatherings where activities outside the company foster a sense of kinship between colleagues. work and provide job training for employees.

Pengaruh Social Media Marketing, Service Quality, dan Brand Image Terhadap Keputusan Pembelian Pada Menantea Toko Cabang Sesetan Denpasar

Made Widhi Artini Putri, Anak Agung Ngurah Gede Sadiartha, Ida Ayu Mashyuni — Fri, 01 Nov 2024 00:00:00 +0000

Marketing strategy plays a very significant role in increasing the company's sales. The company's use of marketing strategies will have an impact on consumer purchasing decisions for the products or services provided. The aim of this research is to determine the influence of social media marketing, service quality and brand image on purchasing decisions at Menantea Sesetan Denpasar Branch Store. The number of samples used was 100 respondents. The data analysis techniques used are validity, reliability, classical assumptions, multiple linear regression analysis, coefficient of determination, t test and F test. Based on the research results it can be seen that social media marketing has a positive and significant effect on purchasing decisions, service quality has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions and simultaneously social media marketing, service quality and brand image have a positive and significant effect on purchasing decisions. The magnitude of the influence of the independent variable on purchasing decisions is 70.1%. Analysts suggest that the Menantea Sesetan Denpasar Branch Store routinely carry out advancements by giving rebates, be reliable in uploading limited time substance on social media stages, assess the speed and precision of worker benefit, and endeavor to preserve a great picture by advertising quality items and neighborly benefit to customers.

Citra Sekolah dan Promosi Terhadap Keputusan Siswa dalam Memilih Sekolah Pada SMAN 1 Kerambitan Tabanan

Kadek Agus Dicky Mahendra, I Gusti Ayu Wimba, Milla Permata Sunny — Fri, 01 Nov 2024 00:00:00 +0000

In a business or company, it's really important to pay attention to the decisions students make, because their decisions are key to reaching the industry's goals. Students make choices based on things like how the school is seen and advertised. This study wants to find out how the school's reputation and how it advertises itself affect the choices students make when picking a school at SMA Negeri 1 Kerambitan. The way they study is by using numbers and statistics. This study was done at SMA Negeri 1 Kerambitan. 137 people were used in the study. This research shows that the way a school is seen has a big impact on students' choices. The tcount is 7. 257 and the significance figure is 0. 000, which means this has been proven. Also, advertising has a big impact on students' choices, supported by the tcount of 5. 239 and a significance figure of 0. 000 Finally, both the school's image and advertising have a positive and important impact on students' decisions, as shown by the F count of 86. 194 and a significance number of 0. 000 The independent variable has a big effect on student decisions, about 55. 6% This study suggests that SMA Negeri 1 Kerambitan should regularly improve its learning facilities, school buildings, and infrastructure. It also recommends doing more promotions and making sure the students graduate with good skills.

Pengaruh Keterlibatan Kerja Terhadap Kinerja Pegawai yang Dimediasi oleh Kepuasan Kerja

Kadek Intan Dwi Lestari, Dewa Nyoman Benni Kusyana — Fri, 01 Nov 2024 00:00:00 +0000

This study aims to establish how work engagement impacts employee performance through the mediator of job satisfaction. The study occurred at the Denpasar City Regional Secretariat Office, where 166 employees have civil servant status. Every individual in the population participated as research subjects through the census technique. Data was amassed through the use of both interviews and questionnaires. The data measurement scale employs a Likert scale consisting of five answer options. Validity and reliability tests were conducted to assess the instrument. The method of data analysis employed is path analysis with the utilization of SPSS software. In this study, 83 percent of the participants responded or 138 individuals took part as research subjects. The analysis shows that work involvement positively impacts employee performance and job satisfaction, while job satisfaction also positively affects employee performance. The findings of the Sobel test indicate that job satisfaction is a mediator between work involvement and employee performance.

Meningkatkan Kinerja Karyawan dengan Motivasi, Pelatihan Kerja dan Profesionalisme

I Wayan Maha Pradana Karang, Dewa Nyoman Benni Kusyana — Fri, 01 Nov 2024 00:00:00 +0000

This study aimed to assess how motivation, training, and professionalism impact employee performance. This study was carried out at the Ari Canti Consumer Cooperative in Ubud District, Gianyar Regency. This study included 32 cooperative employees as part of the population. The sampling was conducted utilizing the census technique. Data was gathered through interviews, reviewing literature, and distributing questionnaires. The Likert Scale, consisting of five answer choices, is the scale of measurement used for the data. Validity and reliability tests were conducted to assess the instruments. Multiple linear regression was utilized for hypothesis testing with the help of SPSS software. The findings confirm that motivation, job training, and professionalism all have a positive and significant impact on employee performance.

Pengaruh Lingkungan Kerja Fisik, Disiplin Kerja, dan Kepemimpinan terhadap Kinerja Karyawan

I Made Arya Gunawan, Putu Yudy Wijaya, I Made Suasti Puja — Fri, 01 Nov 2024 00:00:00 +0000

There is attention and findings regarding problems regarding the physical work environment, work discipline and leadership in an effort to improve and increase employee performance in accordance with the aim of this research to determine the influence of the physical work environment, work discipline and leadership on employee performance at PT. Balinese Car Creations. The population in this study was 62 employees at the company PT. Balinese Car Creations. Meanwhile, the number of samples in this research was 62 employees. The sampling technique in this research is using the saturated sampling method. The analysis technique used is Multiple Linear Regression Analysis. The research results show that the physical work environment, work discipline and leadership simultaneously have a positive and significant effect on employee performance at PT. Balinese Car Creations. This means that the better the work environment, work discipline and leadership, the more employee performance will increase. Suggestions that can be given to agencies include 1) It is hoped that every month the leadership will check the air conditioning and fans in each room so that they function optimally so that employees while working do not feel hot due to the lack of ventilation in the air circulation area. 2) Employees are expected to always be present on time according to working hours. 3) It is hoped that leaders will provide motivation to employees. 4) Leaders are expected to provide training to employees.

Pengaruh Social Media Marketing, Brand Image dan Kualitas Produk terhadap Keputusan Pembelian

I Wayan Aris Swardinatha, Ida Ayu Putu Widani Sugianingrat, Komang Ary Pratiwi — Fri, 01 Nov 2024 00:00:00 +0000

There is attention and findings regarding problems regarding social media marketing, brand image and product quality in an effort to improve and increase purchasing decisions in accordance with the aim of this research to analyze the influence of social media marketing, brand image and product quality on purchasing decisions at Made Tea Herbal Tea Business . The sample used in this research was 85 samples. The sampling technique is purposive sampling. The analysis technique used is Multiple Linear Regression Analysis. The research results show that social media marketing, brand image and product quality have a significant influence on purchasing decisions. This means that the more intensive social media marketing is, the better the brand image and product quality, the more purchasing decisions will increase. Suggestions that can be given to companies include: 1) Further improving social media marketing so that consumers always participate by providing input through social media. 2) Building good relationships with customers and maintaining product quality so that the products sold can attract purchasing decisions. 3) Regularly check the product's expiry date.

Pengaruh Kondusivitas Lingkungan Kerja Terhadap Kinerja Karyawan yang Dimediasi oleh Motivasi pada Hotel Sapodilla Ubud

I Made Junedi Putra — Fri, 01 Nov 2024 00:00:00 +0000

The purpose of this research is to determine the impact of workplace conduciveness on employee performance, mediated by motivation, at Hotel Sapodilla Ubud. All members of the population were involved as respondents using a census approach. Data collection was carried out through observation, interviews, recording, and questionnaires. A five-point Likert scale was applied for measurement. The instrument testing was conducted using validity and reliability tests. The data analysis method used was path analysis. The findings of the study indicate that workplace conduciveness has a significant and positive effect on employee performance at Hotel Sapodilla Ubud. Workplace conduciveness also has a significant and positive effect on motivation at Hotel Sapodilla Ubud. Motivation has a significant and positive effect on employee performance at Hotel Sapodilla Ubud. Moreover, motivation mediates the impact of workplace conduciveness on employee performance at Hotel Sapodilla Ubud. The recommendations include enhancing collaboration among employees and fostering harmonious relationships between employees

Pengaruh Kepemimpinan dan Kepribadian Individu Terhadap Kinerja Karyawan

Luh Made Suartini, Putu Sri Hartati, Ida Ayu Ssmita Dewi — Fri, 01 Nov 2024 00:00:00 +0000

In a company, employee performance must be given great attention, because employee performance is very important to achieve the company's goals. Employee performance is influenced by many factors such as leadership and individual personality. This research aims to determine the influence of leadership and individual personality on the performance of PD Dharma Santika Tabanan employees. The research method used is quantitative. The research location is PD Dharma Santika Tabana. The sample used was 33 respondents. The data analysis techniques used are Validity Test, Reliability, Classical Assumptions, Multiple Linear Regression, Determination Coefficient, T Test and F Test.Based on the research results, it was found that leadership had a significant positive effect on employee performance as evidenced by the tcount = 4.860 and significance value = 0.000, individual personality had a significant positive effect on employee performance as evidenced by the tcount = 2.911 and significance value = 0.007, and simultaneously leadership and Individual personality has a positive and significant effect on employee performance as evidenced by the F value = 38.608 and significance value = 0.000. The magnitude of the influence of the independent variable on employee performance is 70.2%.The suggestion in this research is that the leader of PD Dharma Santika Tabanan should before making a decision carry out a thorough and mature analysis so that he can make the right decision, give strict sanctions to employees who do not comply with the rules for arriving and leaving work and provide motivation to employees.

Pengaruh Lingkungan Kerja, Motivasi Kerja dan Etos Kerja Terhadap Kinerja Pegawai di Kantor Camat Tembuku Kabupaten Bangli

I Kadek Swandiana, Gde Indra Surya Diputra — Fri, 01 Nov 2024 00:00:00 +0000

There is attention and findings regarding problems regarding the work environment, work motivation and work ethic in an effort to improve and increase employee performance in accordance with the aim of this research to determine the influence of the work environment, work motivation and work ethic on employee performance at the Tembuku Subdistrict Office, Bangli Regency. The population in this study were 38 employees at the Tembuku Subdistrict Office, Bangli Regency, without including the Head of the Subdistrict Office as the leader who assessed employee performance. Meanwhile, the number of samples in this study was 38 people. The sampling technique uses the saturated sampling method. The analysis technique used is Multiple Linear Regression Analysis. The results of the research show that the work environment, work motivation and work ethic have a positive and significant influence partially and simultaneously on employee performance, so the hypothesis states that the work environment, work motivation and work ethic have a positive and significant influence partially and simultaneously on employee performance in the office The Head of Tembuku Subdistrict, Bangli Regency, was accepted. Suggestions that can be given to agencies include 1) It is hoped that employees will increase their cohesiveness and collaborate with their colleagues in completing tasks and work. 2) Leaders should be able to appreciate the work efforts of employees in the agency, so that employees can contribute more in doing their work. 3) It is hoped that all employees will increase their discipline towards their time at work. 4) It is recommended that employees utilize their free time by working on unfinished work.

Pengaruh Stres Kerja dan Motivasi Terhadap Kinerja Pegawai dengan Dimediasi Kepuasaan Kerja

I Gusti Ayu Indah Candra Putri, Made Dian Putri Agustina, Ida Ayu Sasmita Dewi — Fri, 01 Nov 2024 00:00:00 +0000

This research was conducted at the Office of Public Housing and Settlement Areas of Badung Regency. The population of this study were 34 employees of the Utility Infrastructure and Facilities Division. All members of the population were involved using the census method. Data collection was carried out by observation, interviews, documentation, literature study, and questionnaires using a five-choice Likert Scale. Instrument tests were carried out with validity and reliability tests. Data analysis techniques using path analysis.The results of the analysis prove that job stress has a negative and significant effect on employee performance and job satisfaction, motivation has a positive and significant effect on employee performance and job satisfaction. Job satisfaction has a positive and significant effect on employee performance. The mediation test results prove that job satisfaction mediates the effect of job stress and motivation on employee performance. The advice given is to hold a gathering once a year and share information. Provide training

Pengaruh Gaya Kepemimpinan, Kompensasi dan Lingkungan Kerja Fisik Terhadap Kinerja Karyawan

I Nyoman Bhadrika — Fri, 01 Nov 2024 00:00:00 +0000

This research was conducted to determine the influence of leadership style, compensation and the physical work environment on employee performance at the Legian Paradiso Hotel in Badung. The population in this study was all 50 employees of the Legian Paradiso Hotel in Badung. The sample in this study was determined using a determination technique The sample is saturated so the number of samples is 50 people. The data analysis techniques used in this research are validity, reliability, classical assumptions, multiple linear regression, coefficient of determination, t test and F test. Based on the research results it can be seen that: (1) Style leadership has a positive and significant effect on employee performance (2) Compensation has a positive and significant effect on employee performance (3) The physical work environment has a positive and significant effect on employee performance on employee performance. Looking at the research results, employees at the Legian Paradiso Hotel in Badung are expected to be able to understand every task given by the company well, one of which is by diligently and diligently following every training carried out by the company. “This is important to do so that in the future employees can do their work well and calmly because they understand the job description well so that the resulting work results will also be maximum

Pengaruh Brand Image dan Word of Mouth Communication terhadap Keputusan Pembelian

Ni Made Ayu Mirayanti, I Made Astrama — Fri, 01 Nov 2024 00:00:00 +0000

Purchasing decision is a process where consumers recognize their problems, seek information about a particular product or brand and evaluate each alternative well to solve their problems, which then leads to a purchasing decision. The formulation of the research problem is how the influence of brand image and word of mouth communication simultaneously on consumer purchasing decisions at Alfamart Samsam Tabanan. The number of samples taken was 100 from 77,394 consumers who visited and made purchases at Alfamart Samsam Tabanan, with a purposive sampling method. Data collection was carried out through observation, interviews, documentation, literature studies and questionnaire methods. The analysis techniques used were research instrument testing, classical assumption testing, descriptive analysis, multiple linear regression analysis, multiple correlation analysis, determination coefficient analysis, F test and t test. Based on the results of the analysis, it was found that brand image and word of mouth communication had a positive and significant effect on purchasing decisions, which means that the better the brand image and word of mouth communication, the performance at Alfamart Samsam Tabanan will increase

Pengaruh Budaya Organisasi terhadap Kinerja Karyawan dengan Motivasi Kerja sebagai Variabel Mediasi

I Kadek Gde Kiana Sinta Putra, I Gede Putu Kawiana, I Made Suasti Puja — Fri, 01 Nov 2024 00:00:00 +0000

The rapid growth of tourism in Bali has encouraged the development of the restaurant business, where the company's success is greatly influenced by employee performance which is influenced by organizational culture, which can shape employee behavior and mindset in accordance with company goals and adapt to changes made by the company. The aim of this research is to evaluate the influence of organizational culture on work motivation and employee performance at CV. Wahaha Bali Oetama, as well as to identify the role of work motivation as a mediator in the relationship between organizational culture and employee performance. This research was conducted at CV. Wow Bali Oetama. The data in this research comes from questionnaires or primary data. The research population is all CV employees. Wahaha Bali Oetama as many as 39 people and in this research used the SPSS test. The research results show that organizational culture has a positive and significant influence on employee work motivation and performance, with work motivation acting as a significant mediator in this relationship. In addition, model validation through a total coefficient of determination (R²) of 0.987 indicates that this model is very good at explaining data variations, with 98.7% of the variation being explained by the model, indicating high model validity and strength.