Widya Manajemen

Pengaruh Literasi Keuangan, Financial Self Efficacy, dan Locus of Control terhadap Perilaku Keuangan

2025-02-06T02:25:32+00:00

Financial behavior refers to individual actions in managing personal finances, such as planning, controlling and managing sound finances. The objectives of this study was to examine how financial literacy, financial self-confidence, locus of control impact the financial conduct of FEB Unud students. A sample of 100 individuals was selected using purposive sampling, and data was gathered through a survey employing a questionnaire. Descriptive and inferential analyses, supported by SPSS version 26 software, were utilized to interpret the data. The findings indicated that while financial literacy and financial self-confidence significantly and positively influenced the financial behavior of FEB Unud students, locus of control did not demonstrate a significant effect.

Pengaruh Pemasaran Online Terhadap Keputusan Pembelian dalam Peningkatan Penjualan J.Co Donuts & Coffee

2025-02-06T02:25:32+00:00

By implementing accurate marketing strategies through exploiting opportunities to increase sales, the company's position in the market can be improved or maintained. The aim of this research is to explain how much influence online promotions have on purchasing decisions in increasing sales of J.Co Donuts & Coffee in Denpasar City. The population in this study was 230 people with a sample of 84 respondents using simple random sampling techniques. The data analysis methods used are data quality testing, classical assumption testing, multiple linear regression analysis, hypothesis testing and coefficient of determination testing. The research results show that online marketing, which consists of the variables personal relevance, interactivity, message and brand familiarity, has a significant influence simultaneously on purchasing decisions. Partially, only the personal relevance variable has a significant influence on purchasing decisions. The independent variable in this study has a percentage contribution of influence of 89.1% on purchasing decisions, while the remaining 10.9% is influenced by other variables not included in this model.

Peranan Kepuasan Kerja Memediasi Pengaruh Promosi Jabatan Terhadap Loyalitas Kerja Karyawan

2025-02-06T02:25:32+00:00

Job promotions and job satisfaction are factors that are expected to influence employee loyalty in a company. With the right promotion and job satisfaction felt in one's job, loyalty to the company will arise from within oneself. This research in order to ascertain the impact of job advancement and job satisfaction regarding staff work loyalty. This study was carried out at the Villa Sanur Hotel. The population in this study involved all employees, namely 62 Individuals. Utilizing a saturated sample methodology is the sampling method. Data was obtained by distributing questionnaires with a Likert scale rating, 1–5 technique. By using the PLS methodology, the analytical method employs SEM

Pengaruh Kualitas Produk dan Promosi Media Sosial Terhadap Minat Pembeli Sekopi Renon

2025-02-06T02:25:32+00:00

This research aims to find out how much influence product quality and promotion using Instagram social media have on consumer buying interest at the Sekopi Renon coffee shop through buyer interest. In the first part, the researcher first distributed the questionnaire viagoogle form to 100followers which was then distributed via the social media application Instagram Sekopi Renon to carry out validity and reliability testing. In the second part, the researchers then tested classical assumptions in the form of Normality Test, Multicollinearity Test, and Heteroscedasticity Test. In the third part the researcher carried out a multiple linear regression test. And finally, the researchers carried out tests using the independent F-test and t-test to determine the influence between product quality and Sekopi Renon's Instagram social media promotion. The results of the research show that (1) Product quality and social promotion using Instagram simultaneously have a positive and significant effect on buyer interest in the Sekopi Renon coffee shop (2) Product quality partially has no effect on buyer interest in the Sekopi Renon coffee shop (3) Social promotion with Instagram partially has a positive and significant effect on buyer interest in the Sekopi Renon coffee shop.

Meningkatkan Kinerja Karyawan: Peran Mediasi Kepuasan Kerja

2025-02-06T02:25:33+00:00

This study aims to understand the impact of the work environment on employee performance, using job satisfaction as a mediator. The research was conducted on the employees of the Kuta Central Park Hotel, with a sample size of 39 people, using a saturated sampling method. The path analysis and Sobel test were used to analyze the data. The results show that the work environment has a positive and significant effect on employee performance and job satisfaction. Moreover, job satisfaction has a positive and significant impact on employee performance. The work environment indirectly affects employee performance through job satisfaction, and job satisfaction partially mediates the relationship between the work environment and employee performance. The study recommends conducting operational checks to reduce the number of damaged equipment, checking work infrastructure at regular intervals, providing motivation, and conducting employee evaluations to improve employee performance and build trust in their work.

Faktor Niat Pembelian Skincare Lokal di E-Commerce

2025-02-06T02:25:33+00:00

This research aims to analyse the factors influencing the purchase intention of local skincare products in e-commerce among young adults in Bali. The research method used is purposive non-probability sampling with a sample of 201 respondents. Data were collected using a questionnaire filled out by individuals aged 18 to 36 who use e-commerce to purchase local skincare products. Samples were examined using SPSS IBM 26.0 and SmartPLS (SEM) 3.3.3. The results indicated that perceived usefulness, product quality, and subjective norms significantly influenced young adults to purchase local skincare products online. Moreover, attitude positively mediated the relationship between perceived usefulness, product quality, and subjective norms with purchase intention. Consequently, these findings offer valuable insights regarding crucial factors influencing online purchasing intention for local skincare brands, marketers, and researchers.

Hubungan Bidang Pengetahuan Pada Proses Manajemen Proyek Konstruksi

2025-02-06T02:25:33+00:00

In an effort to fulfill project requirements, it is necessary to apply knowledge, skills, tools and techniques to project activities that are integrated in the project management series. Through the effective application of project knowledge, good management of the project management process will be achieved. Through reference studies and referring to the Project Management Book of Knowledge (PMBOK) Guide, which describes the nature of the project management process regarding integration and interaction between processes and planned objectives, it is necessary to understand the relationship of this knowledge in the construction project management process. There are five categories or groups of project management processes that are related to each other or overlap each other in realizing a series of areas of knowledge application. Therefore, the entire project team and project managers in particular must understand and implement the range of areas of application of knowledge with several stages of the construction project management process with their hard skills and soft skills.

Optimalisasi Aksesibilitas sebagai Katalisator Pengembangan Wisata Umbul Sidomukti Kabupaten Semarang

2025-02-06T02:25:33+00:00

This study examines the optimization of accessibility as a catalyst for tourism development in Umbul Sidomukti, Semarang Regency, a mountainous destination renowned for its tiered natural spring pools. Employing a qualitative approach with Miles and Huberman analysis, the research involves in-depth interviews, field observations, and document analysis. Data was collected through purposive sampling to ensure representation of diverse perspectives. Results indicate that improving accessibility, including road infrastructure enhancement, increased public transportation options, and comprehensive information provision, plays a significant role in increasing tourist visits. However, accessibility optimization needs to be balanced with environmental conservation efforts and management of the area's carrying capacity. The study proposes an integrated tourism development model that combines accessibility aspects with sustainable tourism principles. Practical implications include recommendations for environmentally conscious accessibility improvement strategies. This study contributes theoretically by expanding the understanding of accessibility's role in developing mountain-based nature tourism.

Pengaruh Literasi Keuangan, Tingkat Pendidikan dan Lifestyle terhadap Pengelolaan Keuangan Generasi Milenial

2025-02-06T02:25:33+00:00

This study investigated the impact of financial literacy, education level, and lifestyle on financial management among millennials in Sidoarjo. A non-probability sampling technique was employed, specifically using purposive sampling. The population consisted of millennials aged 24 to 39 in Sidoarjo, with a sample size of 150 participants. The analysis was conducted using Structural Equation Modeling (SEM) measured by Partial Least Square (PLS) with the SmartPLS 3.0 software. The findings revealed that financial literacy positively and significantly affects financial management (T-Value: 2.539, P-Value: 0.011). Similarly, the education level has a positive and significant effect (T-Value: 2.945, P-Value: 0.003). However, lifestyle does not impact financial management (T-Value: 1.621, P-Value: 1.106)

Analisis Niat Beli Produk Fashion Ramah Lingkungan

2025-02-13T06:40:52+00:00

This study aims to evaluate the influence of green advertising, brand image, and environmental awareness on the purchase intention of green products from fashion brand H&M in Yogyakarta City, Indonesia. Using a quantitative approach, data was collected through a questionnaire distributed to 225 respondents using Google Forms. Data analysis was conducted using Smart-PLS to test the validity, reliability, and causal relationships between variables. The results showed that green advertising and green brand image significantly increased environmental awareness and green purchase intention. Environmental awareness was also shown to act as a mediator in the relationship between green advertising and green brand image with green purchase intention. The findings imply that companies should consider marketing strategies integrating green elements to attract environmentally conscious consumers. This research provides important insights for companies in the fashion industry that seek to increase sales of green products through environmentally responsible advertising and brand image