Widya Manajemen merupakan jurnal di bawah naungan Program Studi Manajemen Fakultas Ekonomi Bisnis dan Pariwisata Universitas Hindu Indonesia Denpasar sebagai wadah informasi ilmiah bidang manajemen baik itu manajemen pemasaran, manajemen SDM, manajemen keuangan, manajemen operasional, manajemen pariwisata dan kewirausahaan yang berupa hasil penelitian ataupun kajian pustaka. Jurnal Widya Manajemen terbit dua kali setahun Pebruari dan Agustus dengan maksimal tulisan yang dimuat adalah delapan tulisan per edisi. Mulai terbitan Volume 6 Nomor 2 Tahun 2024, jumlah naskah atau tulisan yang dimuat adalah maksimal sepuluh tulisan per nomor. Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional. Widya Manajemen has been indexed on:
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OPTIMALISASI PENINGKATAN KINERJA KARYAWAN MELALUI FLEKSIBILITAS KERJA, KOMPENSASI, DAN MOTIVASI KERJA
A company's success is largely determined by employee performance, as they are a key element in implementing strategy and day-to-day operations. High-performing employees are able to complete tasks efficiently, innovate in finding solutions, and contribute to achieving company goals. Essentially, many factors can influence employee performance. However, based on field observations, the most frequent complaint from employees is the level of freedom or flexibility the company provides in carrying out their duties. Compensation is also a key employee complaint; many employees still feel that the compensation provided by the company is not optimal, believing that the company could actually provide more than what they currently receive. Work motivation can be used as a mediator to mediate the relationship between work flexibility and compensation on employee performance. The purpose of this study was to determine the effect of work flexibility and compensation on employee performance, with work motivation as a mediating variable. The data used were primary and secondary data obtained through questionnaire distribution. The sample size used in this study was 85 respondents. The data collection technique was carried out in the form of a questionnaire. The data analysis technique used Partial Least Squares (PLS). The results of this study indicate that work flexibility does not have a significant effect on employee performance. Compensation has a positive and significant effect on employee performance. Work flexibility does not have a significant effect on work motivation. Compensation has a positive and significant effect on work motivation. Work motivation has a positive and significant effect on employee performance. Work flexibility does not have a significant effect on employee performance with work motivation as a mediating variable. Compensation does not have a significant effect on employee performance with work motivation as a mediating variable.
Analisis Pembagian Tugas dan Job Description
Task allocation and job description are essential elements of human resource management in ensuring role clarity and work effectiveness. However, in micro and small enterprises, task distribution is often implemented flexibly without formal documentation. This study aims to analyze task allocation and job description practices at Agung Fotocopy Centre, a micro-scale printing service business. This research employed a qualitative approach with a descriptive method. Data were collected through direct observation and in-depth interviews with the business owner and employees, and analyzed descriptively by comparing field findings with human resource management concepts. The results indicate that task allocation at Agung Fotocopy Centre is characterized by multitasking and the absence of written job descriptions. Although this flexible system supports operational continuity, it also creates potential role ambiguity and task overlap. This study concludes that micro enterprises require simple and adaptive job descriptions to maintain work flexibility while enhancing role clarity and effectiveness.
Integrasi Innovation dan Customer Relationship Dalam Meningkatkan Marketing Performance Melalui Competitive Advantage
Craft products are export commodities that contribute to Bali's economic growth, but have experienced a decline in export value. The increasingly complex dynamics of the craft industry present various strategic challenges for craft businesses in Bali. Considering that craft products not only serve as a source of regional and national income but also constitute a cultural heritage, this requires attention. This study has theoretical innovations regarding the integration of innovation and relationship marketing as intangible resources from the RBV perspective. Furthermore, competitive advantage as a mediating variable in this relationship has rarely been studied specifically in the context of traditional craft products facing the global export market. In this context, Balinese craft businesses are required to increase their competitiveness through the implementation of sustainable innovation and strengthening relationships with customers as an effort to encourage improved marketing performance. This study involved all craft businesses in Bali as the population. The sample size was 96. Data were analyzed using PLS-SEM. The results of the study proved that innovation influences competitive advantage and marketing performance, but the effect was not significant on marketing performance, while customer relationships influenced competitive advantage and marketing performance. In this study, the competitive advantage achieved by Balinese craft businesses.
Financial Experience: Langkah Awal Menuju Financial Management Behavior yang Baik
Financial management behavior is essential for SME owners to develop their businesses, and financial experience plays an important role in shaping good financial management behavior. This study was conducted to examine the impact of financial experience and financial self-efficacy on financial management behavior using financial literacy and emotional intelligence as mediators. This study was quantitative in nature. A non-probability sampling method was applied using purposive sampling. The population consisted of small and medium business owners in Jepara. Data were obtained from questionnaires and analyzed using Smart PLS 3.0. The results showed that financial experience, financial literacy, and emotional intelligence had a positive impact on financial management behavior, but financial self-efficacy did not have an impact, although it could have an impact when mediated by emotional intelligence. Financial literacy was able to mediate the relationship between financial experience and financial management behavior
Dinamika Dualistik Otomasi Bisnis: Analisis Kritis Anteseden Kinerja dan Tantangan Pada Bisnis
The current phenomenon of business automation, encompassing technologies such as RPA and AI, has become a transformative mega trend that promises significant increases in productivity and profitability. Simultaneously, it raises risks of job displacement and ethical dilemmas. This research aims to critically analyze and synthesize scientific findings regarding the main drivers (antecedents), comprehensive impacts (consequences), and sectoral differences in the adoption of business automation. This study utilizes a Comprehensive and Systematic Literature Review approach, analyzing 50 highly relevant papers published between 2018 and 2025. The results identify five main drivers: Technological Readiness, Organizational Culture, Human Resource Involvement, External Pressure, and Perceived Benefits. The impact of automation is dualistic, providing operational gains while posing psychological and technical risks. This research provides a novel contribution by synthesizing a model that distinguishes automation dynamics across sectors and addressing the gap in existing literature that remains generalized and sector-undifferentiated.
A A Ngurah Bagus Aristayudha Aristayudha
Customer Orientation Enchances The Role of Product Innovation Capability in Improving Marketing Performance
The evolving dynamics of modern lifestyles have triggered substantial growth within the MSME sector, particularly in fashion and accessories. This phenomenon creates a promising market niche for new entrepreneurs entering the creative industry. This study primarily aims to evaluate the impact of customer orientation on marketing performance, incorporating product innovation capability as a mediating variable. The research population comprises fashion and accessory MSMEs in Pontianak City, with a sample of 153 respondents selected through purposive sampling. Data analysis was performed using Structural Equation Modeling (SEM) via AMOS version 23. The findings indicate that customer orientation has a significant effect on performance (p-value = 0.019), whereas product innovation does not significantly influence marketing performance (p-value = 0.450). Additionally, customer orientation significantly impacts product innovation (p-value = 0.001). However, product innovation fails to mediate the relationship between customer orientation and marketing performance (p-value = 0.452). Focusing on customer needs serves as the primary driver for fashion MSMEs in Pontianak, as it enhances both product development and marketing performance. Although a customer-centric focus triggers innovation, such innovation does not bridge the influence of customer orientation on marketing performance.
Peran Financial Self-Efficacy dalam Memediasi Pengaruh Sikap Keuangan terhadap Pengelolaan Keuangan Pribadi pada Generasi Z
Generation Z faces challenges in managing their finances effectively amid digital lifestyle shifts, rapid technological development, and increasing access to financial services. A positive financial attitude is expected to encourage individuals to manage their finances wisely; however, poor financial practices among Generation Z are still commonly found. This study aims to analyze the influence of financial attitude on personal financial management, as well as the mediating role of financial self-efficacy among Generation Z in Denpasar City. This research adopts a quantitative approach by distributing questionnaires to 120 Gen Z respondents aged 18–27 years. Data were analyzed using regression and mediation tests through SEM PLS. The results show that financial attitude has a positive and significant influence on personal financial management. Financial self-efficacy also positively affects personal financial management and is proven to mediate the influence of financial attitude on personal financial management. These findings indicate that confidence in managing finances is a crucial psychological factor that strengthens the relationship between financial attitude and financial management ability. This study is expected to serve as a reference for developing financial education programs that focus not only on conceptual understanding but also on strengthening individuals' confidence in managing finances.
Work Overload dan Turnover: Pengaruh Mediasi Job Satisfaction Pada Restoran di Kawasan Wisata Ubud
The growing number of restaurants and the increase in tourist visits to Bali have had a significant impact on the economy of the restaurant industry, but it is not in line with the willingness of employees to work sustainably in restaurants. Indications of high work overload and declining job satisfaction are the causes of employee insecurity. Greenkubu Restorant and Swing faces a high number of employees continuing to increase from 2022-2024. This study seeks to understand job satisfaction in mediating the relationship between work overload and employee turnover intention of Greenkubu Restaurant and Swing. Quantitative approach using SEM-PLS analysis using questionnaires distributed to all restaurant employees as a source of hypothesis test data, the study revealed that work overload had a positive and significant effect on turnover intention. On the other hand, workoverload has a significant negative effect on job satisfaction and job satisfaction has a significant negative effect on turnover. Meanwhile, job satisfaction partially mediates the relationship between work overload and turnover intention. These results provide guidance for tourism restaurant managers to suppress the high desire of employees to leave work through efforts to manage employee workoverload which has an impact on job satisfaction and can ultimately reduce high turnover rates.
Tjokorda Gde Agung Wijaya Kesuma Suryawan
Perceived Value sebagai Pemediasi Word of Mouth Terhadap Keputusan Pemilihan Sekolah
The decline in the number of early childhood education (PAUD) students has become a major concern as it directly affects the operational sustainability of educational institutions. This study aims to examine the role of perceived value in mediating the influence of word of mouth on parents’ decision-making in choosing a school at PAUD Bhaktivedanta Dharma School. The main issue faced by the school is the decrease in student enrollment due to the lack of word-of-mouth promotion. This research employs a descriptive and associative quantitative approach. This research targeted a total of 201 parents as the study population, from which a sample of 100 participants was drawn using a stratified random sampling technique. Data collection involved a combination of observations, interviews, document analysis, and Likert-scale questionnaires. The data were analyzed through the Partial Least Squares (PLS) approach. Findings indicate that both word of mouth and perceived value significantly and positively impact decision-making. Furthermore, perceived value serves as a mediating variable in the relationship between word of mouth and parents’ purchasing decisions.
Analisis SWOT: Strategi Pengembangan Berkelanjutan Desa Wisata Jatiluwih, Tabanan, Bali
Sustainable tourism is a tourism management concept aimed at generating long-term benefits without causing harm to the environment or local socio-cultural life. This concept is implemented through the management of tourism villages, which actively involve local communities in developing tourist destinations. One of the World’s Best Tourism Villages in 2024 is Jatiluwih Tourism Village, located in Bali. The purpose of this study is to identify and understand the role of local community involvement in developing Jatiluwih Tourism Village to create sustainable tourism; to analyze the impacts of its development on the economic sustainability of local communities, social improvement, cultural preservation, and environmental conservation; and to determine appropriate strategies for sustainable tourism development in the village. This study employs a qualitative approach using SWOT analysis. The results show that sustainable tourism development in Jatiluwih Tourism Village emphasizes participatory, collaborative, and local wisdom–based approaches. Local community involvement plays a crucial role in the success of tourism management, although it remains at a moderate level of participation. The development of the village has produced positive impacts on economic, social, cultural, and environmental aspects, yet challenges such as waste management and land-use conversion still require serious attention. The recommended strategy is based on local wisdom and multi-stakeholder collaboration using the Strength–Opportunity (SO) approach, focusing on the village’s rice field landscape and cultural heritage as key attractions for educational and ecotourism development, promoting more equitable economic benefits.
Program Studi Magister Manajemen, Fakultas Bisnis Pariwisata dan Pendidikan
Pengaruh Celebrity Endorser, E-Advertisement, dan E-Service Quality Terhadap Keputusan Pembelian Goddesskin by Athena di Shopee
The shift in consumer behavior toward purchasing skincare products through e-commerce platforms presents challenges for companies in determining the most effective digital marketing strategies. This study aims to analyze the influence of celebrity endorsers, e-advertisement, and e-service quality on purchasing decisions, both partially and simultaneously. The research employed a descriptive quantitative method, with data collected through an online questionnaire. The population of this study consisted of consumers who had purchased Goddesskin by Athena products through the Official Online Store on Shopee, with a total sample of 140 respondents. Data analysis was carried out using multiple linear regression analysis. The results indicate that the three independent variables—celebrity endorsers, e-advertisement, and e-service quality—have a positive and significant effect on purchasing decisions. Simultaneously, these variables also contribute significantly to consumers’ decisions to purchase the product. These findings suggest that effective digital marketing strategies involving public figures, engaging online promotions, and quality online services can increase consumer purchasing tendencies for skincare products in the e-commerce environment.
Meningkatkan Keputusan Pembelian Ulang: Peran Citra Merek, After Sales Service dan Perceived Value Sebagai Moderasi
This study aims to determine the effect of brand image and after sales service on repurchase decisions for a house with perceived value as moderation. The research method uses a quantitative approach with data collection using a questionnaire. The number of research samples taken using the provisions of Hair et al. (2021), namely 190 consumers of Ciputra Beach Resort Bali who already own units at this location. Furthermore, hypothesis testing is carried out using structural equation modeling (SEM) using partial least squares (PLS) tools. The results showed that brand image and after sales service had a positive and significant effect on repurchase decisions, while perceived value was unable to moderate the effect of brand image and after sales service on repurchase decisions. The uniqueness of this study lies in its focus, where most previous studies have mostly highlighted aspects of the first purchase decision on a luxury item, while this study provides new insights into the factors that drive consumer loyalty in the property sector. Based on the results of the study, companies need to focus on strengthening brand image and after-sales service quality as the main strategies for building consumer loyalty in luxury goods. This is because consumers in the high-value property segment will prefer to make decisions based on trust in the brand and concrete experience, not just perceived value. This reflects bounded rationality and satisficing decision making as the main reasons for repurchase decisions.
Keterkaitan Online Customer Rating, Live Streaming dan Brand Experience Terhadap Keputusan Pembelian Skintific
This study is useful for exploring the impact of online consumer reviews, live streaming, and brand experience on the shopping accuracy of Skintific products on Shopee commerce, segmented. The background of the study is the high consumer interest in online skincare products and the utilization of digital features that have not yet been fully understood in terms of their effectiveness in driving shopping accuracy. This study employs a quantitative strategy through accidental sampling method on 112 respondents who have purchased Skintific products on Shopee. The evidence presentation is conducted using increasing linear regression supported by SPSS. The findings of the study show that all three variables significantly impact the purchasing decision, with brand experience being the dominant variable. This study suggests that business actors maximize digital features to build a strong brand experience. The limitations of this research include the scope of objects and the limited number of variables. Further research is recommended to explore other variables such as price, promotion, or the influence of influencers. .
Perspektif Gender dan Green Behavior dalam Keputusan Pembelian Produk Kuliner di Kota Denpasar
The culinary industry is growing rapidly due to lifestyle and supply of community behavior. Urban communities tend to behave by buying food rather than cooking. This study aims to analyze the effect of green knowledge and green marketing on purchasing interest and purchasing decisions for culinary products in Denpasar City, and to analyze the differences in their influence based on gender perspective. The population is the population of Denpasar City, with a sample size of 385 people, purposive sampling technique, using SEM-PLS with MGA (multi-group analysis) as an analysis technique. The results showed that Green knowledge had a significant effect, while green marketing did not have a significant effect on purchasing decisions. Green knowledge and green marketing had a significant effect on purchasing interest, and purchasing interest had a significant effect on purchasing decisions. Purchasing interest was able to mediate green knowledge and green marketing on purchasing decisions. Male customers had a stronger influence between green knowledge on purchasing decisions and purchasing interest. Female customers have a stronger influence between green marketing on purchase intention, while the influence of green marketing on purchasing decisions of male customers has a stronger influence than female customers.
Memaksimalkan Kinerja Karyawan dengan Total Quality Management dan Kepuasan Kerja
This study was conducted to analyze the influence of total quality management (TQM) on employee performance directly and through job satisfaction uses an associative quantitative approach to analyze the causal relationship. This research was conducted at Prama Sanur Beach, Bali, which has a population of 257 people. The sample size determined using the Yamane Formula was 157 people with a proportional sampling technique. Data collection was carried out using interview and questionnaire methods. Instrument testing was carried out using validity and reliability tests. The analysis technique used was SEM-PLS. The results of the study prove that TQM has a positive and insignificant effect on employee performance, TQM has a positive and significant effect on job satisfaction, and job satisfaction has a positive and significant effect on employee performance. Job satisfaction mediates the effect of TQM on employee performance perfectly (full mediation).
total quality management; tqm; job satisfaction; employee performance
I Gusti Bagus Nyoman Surya Candra Sasmita
Analisis Strategi Global Marketing Disney Plus di Korea Selatan: Studi Kasus K-drama “Moving” Tahun 2023
This research analyzes Disney+'s international marketing strategy in expanding its market reach through utilizing South Korean popular culture. In entering the South Korean market, Disney+ adopted an adaptation strategy by collaborating with local partners to produce content that resonates with local culture and preferences. One example of the success of this strategy is the K-drama series Moving, which was adapted from Webtoon and won 6 awards at the Asia Contents Awards & Global OTT Awards 2023. The series tells the story of a group of intelligence agents who try to protect their children from potential exploitation by the government. This research uses a descriptive qualitative method with data collection techniques through literature study, content analysis, and observation of Disney+ marketing strategies in the South Korean market. The data will be analyzed using the 7P marketing mix concept to examine how Disney+ integrates local content in its international marketing strategy. The results show that content adaptation and cooperation with local partners are the keys to Disney+'s success in building competitiveness and increasing the number of subscribers in the South Korean market.
Bagaimana Strategi Pemasaran Rumah Sakit di Indonesia Agar Bisa Diakui di Dunia Internasional?
This study aims to analyze and formulate effective marketing strategies for hospitals in Indonesia to be recognized internationally. In facing global competition, Indonesian hospitals need to improve service quality and develop marketing strategies based on digital technology to reach international patients. Digital marketing through social media and websites plays a crucial role in expanding the hospital's reach in the global market. Furthermore, strong branding and leveraging international accreditations, such as Joint Commission International (JCI), are essential for enhancing the hospital's image internationally. This research identifies challenges faced by Indonesian hospitals, such as limited digital infrastructure and human resource skills in international marketing. The research method used is a literature review, analyzing various sources from journals, articles, and reports related to hospital marketing, digital marketing, branding, and international accreditation. The results show that Indonesian hospitals need to adopt stronger digital marketing strategies to compete in the international market. Digital marketing and social media are effective tools for reaching international patients, while branding that emphasizes service quality and local culture is also key. However, challenges related to infrastructure and marketing skills need to be addressed to optimize the global market potential.
Analisis Niat Beli Produk Fashion Ramah Lingkungan
This study aims to evaluate the influence of green advertising, brand image, and environmental awareness on the purchase intention of green products from fashion brand H&M in Yogyakarta City, Indonesia. Using a quantitative approach, data was collected through a questionnaire distributed to 225 respondents using Google Forms. Data analysis was conducted using Smart-PLS to test the validity, reliability, and causal relationships between variables. The results showed that green advertising and green brand image significantly increased environmental awareness and green purchase intention. Environmental awareness was also shown to act as a mediator in the relationship between green advertising and green brand image with green purchase intention. The findings imply that companies should consider marketing strategies integrating green elements to attract environmentally conscious consumers. This research provides important insights for companies in the fashion industry that seek to increase sales of green products through environmentally responsible advertising and brand image
Analisis Keputusan Investasi: Tinjauan Literatur Sistematis
This systematic literature review examines the key theories and factors influencing investment decision-making, based on 25 articles published between 2019 and 2024. The study highlights the role of behavioral finance and prospect theory in explaining how psychological biases, such as overconfidence and loss aversion, impact investor behavior. Financial literacy is identified as a critical factor in promoting informed decision making, while socio-economic and cultural factors, such as age and education, also shape investment preferences. The growing significance of sustainable finance, driven by environmental, social, and governance (ESG) considerations, is also discussed. The review emphasizes the need for future research to explore the interaction of these factors for better investment outcomes.
Hubungan Bidang Pengetahuan Pada Proses Manajemen Proyek Konstruksi
In an effort to fulfill project requirements, it is necessary to apply knowledge, skills, tools and techniques to project activities that are integrated in the project management series. Through the effective application of project knowledge, good management of the project management process will be achieved. Through reference studies and referring to the Project Management Book of Knowledge (PMBOK) Guide, which describes the nature of the project management process regarding integration and interaction between processes and planned objectives, it is necessary to understand the relationship of this knowledge in the construction project management process. There are five categories or groups of project management processes that are related to each other or overlap each other in realizing a series of areas of knowledge application. Therefore, the entire project team and project managers in particular must understand and implement the range of areas of application of knowledge with several stages of the construction project management process with their hard skills and soft skills.
Optimalisasi Aksesibilitas sebagai Katalisator Pengembangan Wisata Umbul Sidomukti Kabupaten Semarang
This study examines the optimization of accessibility as a catalyst for tourism development in Umbul Sidomukti, Semarang Regency, a mountainous destination renowned for its tiered natural spring pools. Employing a qualitative approach with Miles and Huberman analysis, the research involves in-depth interviews, field observations, and document analysis. Data was collected through purposive sampling to ensure representation of diverse perspectives. Results indicate that improving accessibility, including road infrastructure enhancement, increased public transportation options, and comprehensive information provision, plays a significant role in increasing tourist visits. However, accessibility optimization needs to be balanced with environmental conservation efforts and management of the area's carrying capacity. The study proposes an integrated tourism development model that combines accessibility aspects with sustainable tourism principles. Practical implications include recommendations for environmentally conscious accessibility improvement strategies. This study contributes theoretically by expanding the understanding of accessibility's role in developing mountain-based nature tourism.
Faktor Niat Pembelian Skincare Lokal di E-Commerce
This research aims to analyse the factors influencing the purchase intention of local skincare products in e-commerce among young adults in Bali. The research method used is purposive non-probability sampling with a sample of 201 respondents. Data were collected using a questionnaire filled out by individuals aged 18 to 36 who use e-commerce to purchase local skincare products. Samples were examined using SPSS IBM 26.0 and SmartPLS (SEM) 3.3.3. The results indicated that perceived usefulness, product quality, and subjective norms significantly influenced young adults to purchase local skincare products online. Moreover, attitude positively mediated the relationship between perceived usefulness, product quality, and subjective norms with purchase intention. Consequently, these findings offer valuable insights regarding crucial factors influencing online purchasing intention for local skincare brands, marketers, and researchers.
Meningkatkan Kinerja Karyawan: Peran Mediasi Kepuasan Kerja
This study aims to understand the impact of the work environment on employee performance, using job satisfaction as a mediator. The research was conducted on the employees of the Kuta Central Park Hotel, with a sample size of 39 people, using a saturated sampling method. The path analysis and Sobel test were used to analyze the data. The results show that the work environment has a positive and significant effect on employee performance and job satisfaction. Moreover, job satisfaction has a positive and significant impact on employee performance. The work environment indirectly affects employee performance through job satisfaction, and job satisfaction partially mediates the relationship between the work environment and employee performance. The study recommends conducting operational checks to reduce the number of damaged equipment, checking work infrastructure at regular intervals, providing motivation, and conducting employee evaluations to improve employee performance and build trust in their work.
Pengaruh Literasi Keuangan, Tingkat Pendidikan dan Lifestyle terhadap Pengelolaan Keuangan Generasi Milenial
This study investigated the impact of financial literacy, education level, and lifestyle on financial management among millennials in Sidoarjo. A non-probability sampling technique was employed, specifically using purposive sampling. The population consisted of millennials aged 24 to 39 in Sidoarjo, with a sample size of 150 participants. The analysis was conducted using Structural Equation Modeling (SEM) measured by Partial Least Square (PLS) with the SmartPLS 3.0 software. The findings revealed that financial literacy positively and significantly affects financial management (T-Value: 2.539, P-Value: 0.011). Similarly, the education level has a positive and significant effect (T-Value: 2.945, P-Value: 0.003). However, lifestyle does not impact financial management (T-Value: 1.621, P-Value: 1.106)
Pengaruh Pemasaran Online Terhadap Keputusan Pembelian dalam Peningkatan Penjualan J.Co Donuts & Coffee
By implementing accurate marketing strategies through exploiting opportunities to increase sales, the company's position in the market can be improved or maintained. The aim of this research is to explain how much influence online promotions have on purchasing decisions in increasing sales of J.Co Donuts & Coffee in Denpasar City. The population in this study was 230 people with a sample of 84 respondents using simple random sampling techniques. The data analysis methods used are data quality testing, classical assumption testing, multiple linear regression analysis, hypothesis testing and coefficient of determination testing. The research results show that online marketing, which consists of the variables personal relevance, interactivity, message and brand familiarity, has a significant influence simultaneously on purchasing decisions. Partially, only the personal relevance variable has a significant influence on purchasing decisions. The independent variable in this study has a percentage contribution of influence of 89.1% on purchasing decisions, while the remaining 10.9% is influenced by other variables not included in this model.
Peranan Kepuasan Kerja Memediasi Pengaruh Promosi Jabatan Terhadap Loyalitas Kerja Karyawan
Job promotions and job satisfaction are factors that are expected to influence employee loyalty in a company. With the right promotion and job satisfaction felt in one's job, loyalty to the company will arise from within oneself. This research in order to ascertain the impact of job advancement and job satisfaction regarding staff work loyalty. This study was carried out at the Villa Sanur Hotel. The population in this study involved all employees, namely 62 Individuals. Utilizing a saturated sample methodology is the sampling method. Data was obtained by distributing questionnaires with a Likert scale rating, 1–5 technique. By using the PLS methodology, the analytical method employs SEM
Pengaruh Literasi Keuangan, Financial Self Efficacy, dan Locus of Control terhadap Perilaku Keuangan
Financial behavior refers to individual actions in managing personal finances, such as planning, controlling and managing sound finances. The objectives of this study was to examine how financial literacy, financial self-confidence, locus of control impact the financial conduct of FEB Unud students. A sample of 100 individuals was selected using purposive sampling, and data was gathered through a survey employing a questionnaire. Descriptive and inferential analyses, supported by SPSS version 26 software, were utilized to interpret the data. The findings indicated that while financial literacy and financial self-confidence significantly and positively influenced the financial behavior of FEB Unud students, locus of control did not demonstrate a significant effect.
Pengaruh Kualitas Produk dan Promosi Media Sosial Terhadap Minat Pembeli Sekopi Renon
This research aims to find out how much influence product quality and promotion using Instagram social media have on consumer buying interest at the Sekopi Renon coffee shop through buyer interest. In the first part, the researcher first distributed the questionnaire viagoogle form to 100followers which was then distributed via the social media application Instagram Sekopi Renon to carry out validity and reliability testing. In the second part, the researchers then tested classical assumptions in the form of Normality Test, Multicollinearity Test, and Heteroscedasticity Test. In the third part the researcher carried out a multiple linear regression test. And finally, the researchers carried out tests using the independent F-test and t-test to determine the influence between product quality and Sekopi Renon's Instagram social media promotion. The results of the research show that (1) Product quality and social promotion using Instagram simultaneously have a positive and significant effect on buyer interest in the Sekopi Renon coffee shop (2) Product quality partially has no effect on buyer interest in the Sekopi Renon coffee shop (3) Social promotion with Instagram partially has a positive and significant effect on buyer interest in the Sekopi Renon coffee shop.
Pengaruh Pemanfaatan Teknologi dan Kualitas Pelayanan Terhadap Loyalitas Nasabah
Digitalization has almost changed many things in consumer purchasing decisions or choosing certain services that are demanded by consumers. Even this rapid technological development has caused changes in lifestyles that tend to want simple and easy. This is also felt by financial institutions including the Village Credit Institution (LPD). LPD is a financial institution owned by a Traditional Village that operates in the Traditional Village area so that the use of technology and service quality so that customers can transact more easily so that customer loyalty can be achieved in order to build LPD on an ongoing basis. This study aims to examine the effect of technology utilization and service quality on LPD customer loyalty. This research was conducted at the LPD located in Bedha Traditional Village Tabanan. The data collection method was carried out by distributing questionnaires using 4 Likert scales with the provision of respondent selection using random sampling method from savings, credit and deposit customers at LPD Desa Adat Bedha. Data analysis techniques in this study using multiple linear (SPSS). Based on data analysis that technology utilization and service quality have a positive impact on customer loyalty at the Bedha Traditional Village Credit Institution Tabanan.
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening
Employee performance is one of the factors determining the success of a company in achieving its goals or objectives. To maintain and improve employee performance, motivation is necessary. Work motivation is a driving force or impetus within each individual to engage in activities so that they are willing to work using all their abilities and potential to achieve the desired goals. This study aims to determine the effect of work motivation on job satisfaction, to determine the partial effects of work motivation and job satisfaction on employee performance, and to examine the indirect effect of work motivation on employee performance through job satisfaction. The research was conducted at PT. BPR Artha Bali Jaya in Sukawati with a sample of 37 respondents. The research method used is quantitative. Data analysis techniques used in this study include Descriptive Analysis, Classical Assumption Test, Path Analysis, and Sobel Test. The results of the study indicate that work motivation has a positive and significant effect on job satisfaction, job satisfaction has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance, and work motivation has an indirect effect on employee performance through job satisfaction.