Widya Manajemen

Pengaruh E-Banking Service Quality dan Brand Image untuk Membangun E-Wom dan Niat Pelanggan Menggunakan E-Banking

Putu Tjintia Kencana Dewi — 2024-08-01

The COVID-19 pandemic has disrupted banking operations that are carried out directly to customers and increased the threat of physical contact for retail bankers and customers, as a result, the world is turning to Internet banking to continue routine transactions for bill payments, grocery purchases, and brand shopping. This study aims to determine the effect of e-banking service quality and brand image on Ewom and the effect of e-banking service quality, brand image, and EWOM on customer intentions to use e-banking at Bank BRI in Denpasar City. The variables studied in this study are e-banking service quality, brand image, E-wom, and customer intentions in using e-banking. The data used is primary data, namely the results or answers of respondents through questionnaires. The study employed a purposive sampling technique to gather data from BRI Bank customers in Denpasar City, with a total of 235 respondents participating. Path analysis was utilized as the analytical method. The findings indicated a favorable impact of E-banking service quality on electronic word-of-mouth (e-wom) at BRI Bank in Denpasar City. Additionally, E-banking service quality demonstrated a positive influence on customers' intentions to utilize BRI Bank E-Banking services in the same city. Likewise, the brand image variable exhibited a constructive effect on e-wom for BRI Bank in Denpasar City and also positively influenced customers' intentions to use BRI Bank E-Banking services. Ultimately, the e-wom variable was found to have a positive impact on customer intentions to engage with BRI Bank E-Banking services in Denpasar City.

Pengaruh Pertumbuhan Perusahaan, Leverage, dan Tingkat Inflasi Terhadap Nilai Perusahaan pada Perusahaan Sektor Energi yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2022

Agista Maharani — 2024-05-25

One important metric for understanding how investors evaluate a company's performance is its corporate value. The purpose of conducting this research is to analyze and explore how independent variables such as company growth, leverage, and inflation rate can affect the dependent variable, which is corporate value. The methodology used in this study is associative research through a quantitative approach. Through the use of purposive sampling techniques, 40 samples were taken from 75 energy sector companies listed on the
IDX from 2020 to 2022, resulting in a total of 120 research data used. Furthermore, the data was analyzed by applying multiple linear regression analysis techniques. The findings of this study resulted in statements such as company growth having a significant positive impact on corporate value, while leverage had no significant effect. In addition, the inflation rate showed a significant negative impact on corporate value.

Meningkatkan Kinerja Karyawan yang dipengaruhi Motivasi dan Kompetensi melalui Pengembangan Karir

Masrina Gultom — 2024-06-10

The focus of this research is to explore employee effectiveness by looking at how motivation and competence influence performance through career development. The research location was carried out at an accommodation company in Bekasi with a population of 120 employees. Data was collected using sampling techniques from 120 employees who wanted to contribute to filling in statements related to this research. Direct and indirect impacts are identified using SEM-PLS. The results show that motivation directly influences career performance and competence directly influences career performance. Competence directly influences career, but competency is not directly influenced by performance. Furthermore, performance directly influences career.

Pengaruh Kualitas Produk, Kualitas Pelayanan, Lokasi dan Persepsi Harga terhadap Keputusan Pembelian di Steak Moen-Moen Depok Jawa Barat

Tri Indri Arti Yuliawan — 2024-06-14

This research was designed to investigate product quality, service quality, price perceptions, and location at the Moen-Moen Steak restaurant located in Depok, West Java. The research population involved regular and potential consumers of Steak Moen-Moen in Depok. Through this research, it is hoped that in-depth insight can be gained into consumer preferences and perceptions of the key aspects that influence their experience at this restaurant. The data collection method used was accidental sampling with the application of the Roscoe technique, and the number of samples involved reached 100 respondents. The results show that the variables product quality, service quality, location and price perception influence purchasing decisions simultaneously. Partially, the two variables, service quality and price perception, influence purchasing decisions. However, the other two independent variables, namely product quality and location, do not influence purchasing decisions.

Peran e-WOM dan Faktor Pribadi Terhadap Minat Beli Skingame Pada Online Customer

Luthfi Thoriq Amalia — 2024-07-10

The intention of this study is to discover the role of Electronic Word of Mouth (e-WOM) and Personal Factors in customers' online buying interest in Skingame products on the Shopee platform, especially for the Jabodetabek and Karawang areas. These two variables are taken into consideration by someone to determine their interest in purchasing a particular product. The data source utilized is primary data, through data collection methods specifically disseminating surveys to 100 respondents. The strategy utilized may be a expressive quantitative strategy utilizing the SMART-PLS application. The comes about of this inquire about state that Electronic Word of Mouth (e-WOM) includes a critical impact on a person's buying intrigued. Likewise, personal factors also have a significant influence on someone's buying interest

Strategi Pemasaran Stroberi di Agrowisata Hidden Strawberry Garden Desa Pancasari

Luh Putu Putri Candra Dewi — 2024-07-19

This research aims to investigate the marketing strategy for strawberry agricultural products in the Hidden Strawberry Garden Agrotourism, Pancasari Village, Buleleng Regency as well as the obstacles experienced in implementing the marketing strategy used. Pancasari Village is known as a tourist village that is rich in natural potential, including strawberry gardens which are one of the tourist destinations. The research method used is qualitative descriptive analysis with data collection methods in the form of direct observation at the location and interviews with the owner of Hidden Strawberry Garden. This research explores the implementation of the 4P marketing strategy (Product, Price, Place, and Promotion) implemented by Hidden Strawberry Garden. The research results show that Hidden Strawberry Garden has succeeded in increasing brand image awareness through direct promotion, social media and government involvement. However, obstacles such as tight market competition and strawberry harvest which depends on the season remain a concern in managing this agrotourism. It is hoped that the suggestions given to business owners regarding each obstacle they face will be able to provide solutions and improvements to production so that they can optimize marketing strategies.

Pengaruh Perputaran Kas dan Perputaran Piutang dalam Meningkatkan Laba Bersih

Semi Nur Utami — 2024-08-07

The primary goal of this research is to analyse how PT Indofood Sukses Makmur Tbk's cash turnover and receivables affect the company's capacity to increase net profit. This quantitative study made use of SPSS 24 and multiple linear regression analysis. There is no correlation between partial cash turnover and increased net profit, according to the results of the partial cash turnover test, which had a significance value of 0.17 > 0.05. The accounts receivable turnover significance value of 0.74 > 0.05 shows that the relatively small influence on raising net profit is evident. Since both cash turnover and accounts receivable turnover are 0.07 > 0.05 in the simultaneous test, it follows that X1 and X2 do not concurrently impact Y in a substantial way.

Pengaruh Kualitas Pelayanan dan Suasana terhadap Keputusan Pembelian dan Kepuasan Pelanggan Restoran Kampoeng Air

Rossalina Yulianty — 2024-08-07

The primary purpose of this study was to investigate the influence of service quality and restaurant atmosphere on purchasing decisions and customer satisfaction at Kampoeng Air Restaurant. Respondents in this study were Kampoeng Air Restaurant customers who had made more than 2 purchases. The data collection method uses a questionnaire distributed to respondents. The sampling technique was purposive sampling with 250 respondents. Data analysis was done using the PLS-SEM method with the tool used, namely SmartPLS 3.0. The study revealed a significant positive association between service quality and both purchasing decisions and customer satisfaction. Similarly, restaurant atmosphere was found to exert a significant positive influence on both these constructs. No statistically significant relationship was observed between purchasing decisions and customer satisfaction.

Estimasi Keuangan Bisnis Waralaba dalam Pengembangan Usaha Mikro Kecil dan Menengah di Indonesia

Ida Ayu Anggawulan Saraswathi — 2024-08-22

Financial estimates for a business are important for the company's sustainability in the future, so it becomes the main plan for its sustainability. The estimated financial statements projected at the beginning are perfect for the company in the future. They are used to see the company's sustainability during the business journey from performance management which shows the business operations and financial management which shows the company's liquidity. Based on the instructions presented, this paper aims to create identify, and estimate the finances of a franchise business plan in the aspect of reviewing the feasibility aspect of the business with the estimated income ratio aspect and the existence of cost elements. This research method is descriptive, namely by describing the estimated possibilities so that a statement can be formed that will be projected.

Analisis Pengaruh Rasio Keuangan terhadap Nilai Perusahaan Sektor Consumer Non-Cyclycals

Putu Atim Purwaningrat — 2024-08-28

Researchers are interested in investigating the influence of liquidity, leverage, and profitability on company value in Indonesia, especially in noncyclical consumer companies. The noncyclical consumer sector was chosen because its products or services directly meet the needs of final consumers, so they have a direct impact on consumer needs. This research aims to determine the effect of liquidity, leverage, and profitability on company value in noncyclical consumer companies. The type of research used is associative research. The data used in this research is secondary data obtained from the official BEI website (www.idx.co.id). The data collection method uses documentation and literature study methods. The population of this study includes all shares of non-cyclical consumer sector companies listed on the IDX main board during the 2018-2022 period. The number of samples during the research period was 39 companies. The data analysis used is quantitative analysis. The analysis technique used is multiple linear regression analysis with the help of the SPSS application. The research results together show that the variables liquidity, leverage, and profitability have a significant positive effect on the value of non-cyclical consumer sector companies on the Indonesia Stock Exchange. Liquidity has a positive and significant effect on company value, leverage has a positive and significant effect on company value, and profitability has a negative and significant effect on company value.