Widya Manajemen
type: channel
description: Widya Manajemen merupakan jurnal di bawah naungan Program Studi Manajemen Fakultas Ekonomi Bisnis dan Pariwisata Universitas Hindu Indonesia Denpasar sebagai wadah informasi ilmiah bidang manajemen baik itu manajemen pemasaran, manajemen SDM, manajemen keuangan, manajemen operasional, manajemen pariwisata dan kewirausahaan yang berupa hasil penelitian ataupun kajian pustaka. Jurnal Widya Manajemen terbit dua kali setahun Pebruari dan Agustus dengan maksimal tulisan yang dimuat adalah delapan tulisan per edisi. Mulai terbitan Volume 6 Nomor 2 Tahun 2024, jumlah naskah atau tulisan yang dimuat adalah maksimal sepuluh tulisan per nomor. Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional. Widya Manajemen has been indexed on:
publisher: UNHI Press
language: en
publication name: Widya Manajemen
issn: 2655-9501
copyright: Reproduction Policy Every author submitting articles to Widya Manajemen must make a statement that the manuscript is free from plagiarism and is not being considered and published in other journals. Articles that have been published are copyrighted by the Program Studi Manajemen FEBP UNHI. For educational purposes, the contents of the article may be duplicated or reproduced as long as the source of the article is mentioned. Written requests must be submitted to the editor to obtain permission to republish the contents of the article for purposes other than educational purposes. ----------------------------------------------------------------------------------------------------- Kebijakan Reproduksi Setiap penulis yang menyerahkan artikel ke Widya Manajemen harus membuat surat pernyataan bahwa naskahnya bebas dari plagiarisme dan tidak sedang dipertimbangkan dan dimuat dalam jurnal lain. Artikel yang telah dipublikasi menjadi hak cipta Program Studi Manajemen FEBP UNHI. Untuk tujuan edukatif, isi dari artikel dapat digandakan atau direpublikasi selama menyebutkan sumber dari artikel tersebut. Permintaan tertulis harus diajukan kepada editor untuk memperoleh ijin merepublikasi isi dari artikel untuk tujuan lainnya selain tujuan edukatif.
items: OPTIMALISASI PENINGKATAN KINERJA KARYAWAN MELALUI FLEKSIBILITAS KERJA, KOMPENSASI, DAN MOTIVASI KERJA
items: Analisis Pembagian Tugas dan Job Description
items: Integrasi Innovation dan Customer Relationship Dalam Meningkatkan Marketing Performance Melalui Competitive Advantage
items: Financial Experience: Langkah Awal Menuju Financial Management Behavior yang Baik
items: Dinamika Dualistik Otomasi Bisnis: Analisis Kritis Anteseden Kinerja dan Tantangan Pada Bisnis
items: Customer Orientation Enchances The Role of Product Innovation Capability in Improving Marketing Performance
items: Peran Financial Self-Efficacy dalam Memediasi Pengaruh Sikap Keuangan terhadap Pengelolaan Keuangan Pribadi pada Generasi Z
items: Work Overload dan Turnover: Pengaruh Mediasi Job Satisfaction Pada Restoran di Kawasan Wisata Ubud
items: Perceived Value sebagai Pemediasi Word of Mouth Terhadap Keputusan Pemilihan Sekolah
items: Analisis SWOT: Strategi Pengembangan Berkelanjutan Desa Wisata Jatiluwih, Tabanan, Bali
items: Pengaruh Celebrity Endorser, E-Advertisement, dan E-Service Quality Terhadap Keputusan Pembelian Goddesskin by Athena di Shopee
items: Meningkatkan Keputusan Pembelian Ulang: Peran Citra Merek, After Sales Service dan Perceived Value Sebagai Moderasi
items: Keterkaitan Online Customer Rating, Live Streaming dan Brand Experience Terhadap Keputusan Pembelian Skintific
items: Perspektif Gender dan Green Behavior dalam Keputusan Pembelian Produk Kuliner di Kota Denpasar
items: Memaksimalkan Kinerja Karyawan dengan Total Quality Management dan Kepuasan Kerja
items: Analisis Strategi Global Marketing Disney Plus di Korea Selatan: Studi Kasus K-drama “Moving” Tahun 2023
items: Bagaimana Strategi Pemasaran Rumah Sakit di Indonesia Agar Bisa Diakui di Dunia Internasional?
items: Analisis Niat Beli Produk Fashion Ramah Lingkungan
items: Analisis Keputusan Investasi: Tinjauan Literatur Sistematis
items: Hubungan Bidang Pengetahuan Pada Proses Manajemen Proyek Konstruksi
items: Optimalisasi Aksesibilitas sebagai Katalisator Pengembangan Wisata Umbul Sidomukti Kabupaten Semarang
items: Faktor Niat Pembelian Skincare Lokal di E-Commerce
items: Meningkatkan Kinerja Karyawan: Peran Mediasi Kepuasan Kerja
items: Pengaruh Literasi Keuangan, Tingkat Pendidikan dan Lifestyle terhadap Pengelolaan Keuangan Generasi Milenial
items: Pengaruh Pemasaran Online Terhadap Keputusan Pembelian dalam Peningkatan Penjualan J.Co Donuts & Coffee
items: Peranan Kepuasan Kerja Memediasi Pengaruh Promosi Jabatan Terhadap Loyalitas Kerja Karyawan
items: Pengaruh Literasi Keuangan, Financial Self Efficacy, dan Locus of Control terhadap Perilaku Keuangan
items: Pengaruh Kualitas Produk dan Promosi Media Sosial Terhadap Minat Pembeli Sekopi Renon
items: Pengaruh Pemanfaatan Teknologi dan Kualitas Pelayanan Terhadap Loyalitas Nasabah
items: Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening

OPTIMALISASI PENINGKATAN KINERJA KARYAWAN MELALUI FLEKSIBILITAS KERJA, KOMPENSASI, DAN MOTIVASI KERJA
type: item
description: A company's success is largely determined by employee performance, as they are a key element in implementing strategy and day-to-day operations. High-performing employees are able to complete tasks efficiently, innovate in finding solutions, and contribute to achieving company goals. Essentially, many factors can influence employee performance. However, based on field observations, the most frequent complaint from employees is the level of freedom or flexibility the company provides in carrying out their duties. Compensation is also a key employee complaint; many employees still feel that the compensation provided by the company is not optimal, believing that the company could actually provide more than what they currently receive. Work motivation can be used as a mediator to mediate the relationship between work flexibility and compensation on employee performance. The purpose of this study was to determine the effect of work flexibility and compensation on employee performance, with work motivation as a mediating variable. The data used were primary and secondary data obtained through questionnaire distribution. The sample size used in this study was 85 respondents. The data collection technique was carried out in the form of a questionnaire. The data analysis technique used Partial Least Squares (PLS). The results of this study indicate that work flexibility does not have a significant effect on employee performance. Compensation has a positive and significant effect on employee performance. Work flexibility does not have a significant effect on work motivation. Compensation has a positive and significant effect on work motivation. Work motivation has a positive and significant effect on employee performance. Work flexibility does not have a significant effect on employee performance with work motivation as a mediating variable. Compensation does not have a significant effect on employee performance with work motivation as a mediating variable.
subject: Articles
  topic: section
subject: fleksibilitas kerja
  topic: keywords
subject: kompensasi
  topic: keywords
subject: motivasi kerja
  topic: keywords
subject: kinerja karyawan
  topic: keywords
subject: Manajemen SDM
  topic: subjects
creator: Ida Ayu Putu Widani Sugianingrat
creator: I Wayan Vienna Putra
creator: Putu Yudy Wijaya
rights: Copyright (c) 2026 Widya Manajemen
date: 2026-07-02
publication date: 2026-07-02
doi: 10.32795/79kgy285

Analisis Pembagian Tugas dan Job Description
type: item
description: Task allocation and job description are essential elements of human resource management in ensuring role clarity and work effectiveness. However, in micro and small enterprises, task distribution is often implemented flexibly without formal documentation. This study aims to analyze task allocation and job description practices at Agung Fotocopy Centre, a micro-scale printing service business. This research employed a qualitative approach with a descriptive method. Data were collected through direct observation and in-depth interviews with the business owner and employees, and analyzed descriptively by comparing field findings with human resource management concepts. The results indicate that task allocation at Agung Fotocopy Centre is characterized by multitasking and the absence of written job descriptions. Although this flexible system supports operational continuity, it also creates potential role ambiguity and task overlap. This study concludes that micro enterprises require simple and adaptive job descriptions to maintain work flexibility while enhancing role clarity and effectiveness.
subject: Articles
  topic: section
subject: umkm
  topic: keywords
subject: manajemen sumber daya manusia
  topic: keywords
subject: deskripsi pekerjaa
  topic: keywords
subject: pembagian tugas
  topic: keywords
subject: Manajemen Sumber Daya Manusia
  topic: subjects
subject: UMKM
  topic: subjects
subject: Job Description
  topic: subjects
subject: Pembagian Tugas
  topic: subjects
creator: Ida Bagus Suarditha
creator: Edy Chandra
rights: Copyright (c) 2026 Widya Manajemen
date: 2026-06-29
publication date: 2026-06-29
starting page: 126
ending page: 136
doi: 10.32795/e7ttke38

Integrasi Innovation dan Customer Relationship Dalam Meningkatkan Marketing Performance Melalui Competitive Advantage
type: item
description: Craft products are export commodities that contribute to Bali's economic growth, but have experienced a decline in export value. The increasingly complex dynamics of the craft industry present various strategic challenges for craft businesses in Bali. Considering that craft products not only serve as a source of regional and national income but also constitute a cultural heritage, this requires attention. This study has theoretical innovations regarding the integration of innovation and relationship marketing as intangible resources from the RBV perspective. Furthermore, competitive advantage as a mediating variable in this relationship has rarely been studied specifically in the context of traditional craft products facing the global export market. In this context, Balinese craft businesses are required to increase their competitiveness through the implementation of sustainable innovation and strengthening relationships with customers as an effort to encourage improved marketing performance. This study involved all craft businesses in Bali as the population. The sample size was 96. Data were analyzed using PLS-SEM. The results of the study proved that innovation influences competitive advantage and marketing performance, but the effect was not significant on marketing performance, while customer relationships influenced competitive advantage and marketing performance. In this study, the competitive advantage achieved by Balinese craft businesses.
subject: Articles
  topic: section
subject: Innovation
  topic: keywords
subject: Customer Relationship Management
  topic: keywords
subject: Competitive Advantage
  topic: keywords
subject: manajemen pemasaran
  topic: subjects
creator: Octavianus Sumardana Pratama
creator: Made Mulia Handayani
creator: Made Ayu Desy Geriadi
creator: Cokorda Istri Agung Vera Nindia Putri
rights: Copyright (c) 2026 Widya Manajemen
date: 2026-03-16
publication date: 2026-03-16
doi: 10.32795/538nk906

Financial Experience: Langkah Awal Menuju Financial Management Behavior yang Baik
type: item
description: Financial management behavior is essential for SME owners to develop their businesses, and financial experience plays an important role in shaping good financial management behavior. This study was conducted to examine the impact of financial experience and financial self-efficacy on financial management behavior using financial literacy and emotional intelligence as mediators. This study was quantitative in nature. A non-probability sampling method was applied using purposive sampling. The population consisted of small and medium business owners in Jepara. Data were obtained from questionnaires and analyzed using Smart PLS 3.0. The results showed that financial experience, financial literacy, and emotional intelligence had a positive impact on financial management behavior, but financial self-efficacy did not have an impact, although it could have an impact when mediated by emotional intelligence. Financial literacy was able to mediate the relationship between financial experience and financial management behavior
subject: Articles
  topic: section
subject: Perilaku Pengelolaan Keuangan
  topic: keywords
subject: Pengalaman keuangan
  topic: keywords
subject: Efikasi Diri Keuangan
  topic: keywords
subject: Literasi Keuangan
  topic: keywords
subject: Kecerdasan Emosional
  topic: keywords
subject: Financial Management Behavior
  topic: subjects
subject: Financial Experience
  topic: subjects
subject: Financial Self-Efficacy
  topic: subjects
subject: Financial Literacy
  topic: subjects
subject: Emotional Intelligence
  topic: subjects
creator: Lia Arfanita
creator: Mohammad Yunies Edward
rights: Copyright (c) 2026 Widya Manajemen
date: 2026-02-19
publication date: 2026-02-19
starting page: 67
ending page: 80
doi: 10.32795/07gzk586

Dinamika Dualistik Otomasi Bisnis: Analisis Kritis Anteseden Kinerja dan Tantangan Pada Bisnis
type: item
description: The current phenomenon of business automation, encompassing technologies such as RPA and AI, has become a transformative mega trend that promises significant increases in productivity and profitability. Simultaneously, it raises risks of job displacement and ethical dilemmas. This research aims to critically analyze and synthesize scientific findings regarding the main drivers (antecedents), comprehensive impacts (consequences), and sectoral differences in the adoption of business automation. This study utilizes a Comprehensive and Systematic Literature Review approach, analyzing 50 highly relevant papers published between 2018 and 2025. The results identify five main drivers: Technological Readiness, Organizational Culture, Human Resource Involvement, External Pressure, and Perceived Benefits. The impact of automation is dualistic, providing operational gains while posing psychological and technical risks. This research provides a novel contribution by synthesizing a model that distinguishes automation dynamics across sectors and addressing the gap in existing literature that remains generalized and sector-undifferentiated.
subject: Articles
  topic: section
subject: otomasi bisnis
  topic: keywords
subject: Artificial Intelligence
  topic: keywords
subject: dualistik
  topic: keywords
subject: Business Automation
  topic: subjects
subject: Artificial Intelligence
  topic: subjects
subject: Dualistic
  topic: subjects
creator: A A Ngurah Bagus Aristayudha Aristayudha
creator: Vitalia Fina Carla Rettobjaan
creator: Ni Made Widnyani
creator: Kadek Riyan Putra Richadinata
creator: Ni Luh Putu Surya Astitiani
rights: Copyright (c) 2026 Widya Manajemen
date: 2026-03-17
publication date: 2026-03-17
doi: 10.32795/y6fxqd49

Customer Orientation Enchances The Role of Product Innovation Capability in Improving Marketing Performance
type: item
description: The evolving dynamics of modern lifestyles have triggered substantial growth within the MSME sector, particularly in fashion and accessories. This phenomenon creates a promising market niche for new entrepreneurs entering the creative industry. This study primarily aims to evaluate the impact of customer orientation on marketing performance, incorporating product innovation capability as a mediating variable. The research population comprises fashion and accessory MSMEs in Pontianak City, with a sample of 153 respondents selected through purposive sampling. Data analysis was performed using Structural Equation Modeling (SEM) via AMOS version 23. The findings indicate that customer orientation has a significant effect on performance (p-value = 0.019), whereas product innovation does not significantly influence marketing performance (p-value = 0.450). Additionally, customer orientation significantly impacts product innovation (p-value = 0.001). However, product innovation fails to mediate the relationship between customer orientation and marketing performance (p-value = 0.452). Focusing on customer needs serves as the primary driver for fashion MSMEs in Pontianak, as it enhances both product development and marketing performance. Although a customer-centric focus triggers innovation, such innovation does not bridge the influence of customer orientation on marketing performance.
subject: Articles
  topic: section
subject: Orientasi pelanggan
  topic: keywords
subject: Inovasi Produk
  topic: keywords
subject: Kinerja Pemasaran
  topic: keywords
subject: Customer Orientation
  topic: subjects
subject: Product Innovation
  topic: subjects
subject: Marketing Performance
  topic: subjects
creator: Nada Tharia
creator: Lauw Sun Hiong
rights: Copyright (c) 2026 Widya Manajemen
date: 2026-02-19
publication date: 2026-02-19
starting page: 38
ending page: 54
doi: 10.32795/mqbhy390

Peran Financial Self-Efficacy dalam Memediasi Pengaruh Sikap Keuangan terhadap Pengelolaan Keuangan Pribadi pada Generasi Z
type: item
description: Generation Z faces challenges in managing their finances effectively amid digital lifestyle shifts, rapid technological development, and increasing access to financial services. A positive financial attitude is expected to encourage individuals to manage their finances wisely; however, poor financial practices among Generation Z are still commonly found. This study aims to analyze the influence of financial attitude on personal financial management, as well as the mediating role of financial self-efficacy among Generation Z in Denpasar City. This research adopts a quantitative approach by distributing questionnaires to 120 Gen Z respondents aged 18–27 years. Data were analyzed using regression and mediation tests through SEM PLS. The results show that financial attitude has a positive and significant influence on personal financial management. Financial self-efficacy also positively affects personal financial management and is proven to mediate the influence of financial attitude on personal financial management. These findings indicate that confidence in managing finances is a crucial psychological factor that strengthens the relationship between financial attitude and financial management ability. This study is expected to serve as a reference for developing financial education programs that focus not only on conceptual understanding but also on strengthening individuals' confidence in managing finances.
subject: Articles
  topic: section
subject: Financial self efficacy
  topic: keywords
subject: Sikap Keuangan
  topic: keywords
subject: Pengelolaan Keuangan Pribadi
  topic: keywords
subject: Generasi Z
  topic: keywords
subject: Financial Attitude
  topic: subjects
subject: Financial Self Efficacy
  topic: subjects
subject: Personal Financial Management
  topic: subjects
subject: Generation Z
  topic: subjects
creator: Made Ayu Desy Geriadi
creator: Putu Lidia Marini
rights: Copyright (c) 2026 Widya Manajemen
date: 2026-02-19
publication date: 2026-02-19
starting page: 55
ending page: 66
doi: 10.32795/wjw1wg11

Work Overload dan Turnover: Pengaruh Mediasi Job Satisfaction Pada Restoran di Kawasan Wisata Ubud
type: item
description: The growing number of restaurants and the increase in tourist visits to Bali have had a significant impact on the economy of the restaurant industry, but it is not in line with the willingness of employees to work sustainably in restaurants. Indications of high work overload and declining job satisfaction are the causes of employee insecurity. Greenkubu Restorant and Swing faces a high number of employees continuing to increase from 2022-2024. This study seeks to understand job satisfaction in mediating the relationship between work overload and employee turnover intention of Greenkubu Restaurant and Swing. Quantitative approach using SEM-PLS analysis using questionnaires distributed to all restaurant employees as a source of hypothesis test data, the study revealed that work overload had a positive and significant effect on turnover intention. On the other hand, workoverload has a significant negative effect on job satisfaction and job satisfaction has a significant negative effect on turnover. Meanwhile, job satisfaction partially mediates the relationship between work overload and turnover intention. These results provide guidance for tourism restaurant managers to suppress the high desire of employees to leave work through efforts to manage employee workoverload which has an impact on job satisfaction and can ultimately reduce high turnover rates.
subject: Articles
  topic: section
subject: Job Satisfaction
  topic: keywords
subject: Workoverload
  topic: keywords
subject: Turnover Intention
  topic: keywords
subject: Ilmu Manajemen Sumber Daya Manusia
  topic: disciplines
creator: Cokorda Istri Agung Vera Nindia Putri
creator: I Wayan Meryawan
creator: Tjokorda Gde Agung Wijaya Kesuma Suryawan
creator: Ni Kadek Sintya Agustini
rights: Copyright (c) 2026 Widya Manajemen
date: 2026-01-28
publication date: 2026-01-28
starting page: 27
ending page: 37
doi: 10.32795/q3pr6q38

Perceived Value sebagai Pemediasi Word of Mouth Terhadap Keputusan Pemilihan Sekolah
type: item
description: The decline in the number of early childhood education (PAUD) students has become a major concern as it directly affects the operational sustainability of educational institutions. This study aims to examine the role of perceived value in mediating the influence of word of mouth on parents’ decision-making in choosing a school at PAUD Bhaktivedanta Dharma School. The main issue faced by the school is the decrease in student enrollment due to the lack of word-of-mouth promotion. This research employs a descriptive and associative quantitative approach. This research targeted a total of 201 parents as the study population, from which a sample of 100 participants was drawn using a stratified random sampling technique. Data collection involved a combination of observations, interviews, document analysis, and Likert-scale questionnaires. The data were analyzed through the Partial Least Squares (PLS) approach. Findings indicate that both word of mouth and perceived value significantly and positively impact decision-making. Furthermore, perceived value serves as a mediating variable in the relationship between word of mouth and parents’ purchasing decisions.
subject: Articles
  topic: section
subject: Word of mouth
  topic: keywords
subject: Perceived value
  topic: keywords
subject: Pengambilan Keputusan
  topic: keywords
subject: Wali Murid
  topic: keywords
subject: Word of mouth
  topic: subjects
subject: Perceived value
  topic: subjects
subject: Decision making
  topic: subjects
subject: Parents
  topic: subjects
subject: Management
  topic: disciplines
subject: marketing management
  topic: disciplines
creator: Ni Kadek Erlina Putri
creator: Nyoman Dwika Ayu Amrita
creator: Tjokorda Gde Agung Wijaya Kesuma Suryawan
creator: I Made Kartika
rights: Copyright (c) 2026 Widya Manajemen
date: 2026-02-19
publication date: 2026-02-19
starting page: 81
ending page: 94
doi: 10.32795/cz2vjq48

Analisis SWOT: Strategi Pengembangan Berkelanjutan Desa Wisata Jatiluwih, Tabanan, Bali
type: item
description: Sustainable tourism is a tourism management concept aimed at generating long-term benefits without causing harm to the environment or local socio-cultural life. This concept is implemented through the management of tourism villages, which actively involve local communities in developing tourist destinations. One of the World’s Best Tourism Villages in 2024 is Jatiluwih Tourism Village, located in Bali. The purpose of this study is to identify and understand the role of local community involvement in developing Jatiluwih Tourism Village to create sustainable tourism; to analyze the impacts of its development on the economic sustainability of local communities, social improvement, cultural preservation, and environmental conservation; and to determine appropriate strategies for sustainable tourism development in the village. This study employs a qualitative approach using SWOT analysis. The results show that sustainable tourism development in Jatiluwih Tourism Village emphasizes participatory, collaborative, and local wisdom–based approaches. Local community involvement plays a crucial role in the success of tourism management, although it remains at a moderate level of participation. The development of the village has produced positive impacts on economic, social, cultural, and environmental aspects, yet challenges such as waste management and land-use conversion still require serious attention. The recommended strategy is based on local wisdom and multi-stakeholder collaboration using the Strength–Opportunity (SO) approach, focusing on the village’s rice field landscape and cultural heritage as key attractions for educational and ecotourism development, promoting more equitable economic benefits.
subject: Articles
  topic: section
subject: Analisis SWOT: Strategi Pengembangan Berkelanjutan Desa Wisata Jatiluwih, Tabanan, Bali
  topic: subjects
subject: Program Studi Magister Manajemen, Fakultas Bisnis Pariwisata dan Pendidikan
  topic: disciplines
creator: I Nyoman Subrata
creator: I Made Bayu Wisnawa
creator: I Ketut Sutapa
rights: Copyright (c) 2026 Widya Manajemen
date: 2026-02-19
publication date: 2026-02-19
starting page: 1
ending page: 26
doi: 10.32795/wmrsfr05

Pengaruh Celebrity Endorser, E-Advertisement, dan E-Service Quality Terhadap Keputusan Pembelian Goddesskin by Athena di Shopee
type: item
description: The shift in consumer behavior toward purchasing skincare products through e-commerce platforms presents challenges for companies in determining the most effective digital marketing strategies. This study aims to analyze the influence of celebrity endorsers, e-advertisement, and e-service quality on purchasing decisions, both partially and simultaneously. The research employed a descriptive quantitative method, with data collected through an online questionnaire. The population of this study consisted of consumers who had purchased Goddesskin by Athena products through the Official Online Store on Shopee, with a total sample of 140 respondents. Data analysis was carried out using multiple linear regression analysis. The results indicate that the three independent variables—celebrity endorsers, e-advertisement, and e-service quality—have a positive and significant effect on purchasing decisions. Simultaneously, these variables also contribute significantly to consumers’ decisions to purchase the product. These findings suggest that effective digital marketing strategies involving public figures, engaging online promotions, and quality online services can increase consumer purchasing tendencies for skincare products in the e-commerce environment.
subject: Articles
  topic: section
subject: Celebrity Endorser
  topic: keywords
subject: E-Advertisement
  topic: keywords
subject: E-Service Quality
  topic: keywords
subject: Purchase Decision
  topic: keywords
subject: eng
  topic: subjects
subject: id
  topic: subjects
subject: Manajemen Pemasaran
  topic: disciplines
creator: Putri Rahmawaty
creator: Siti Komariah Hildayanti
creator: Shafiera Lazuarni
rights: Copyright (c) 2025 Widya Manajemen
date: 2025-08-31
publication date: 2025-08-31
starting page: 250
ending page: 258
doi: 10.32795/tn24pb04

Meningkatkan Keputusan Pembelian Ulang: Peran Citra Merek, After Sales Service dan Perceived Value Sebagai Moderasi
type: item
description: This study aims to determine the effect of brand image and after sales service on repurchase decisions for a house with perceived value as moderation. The research method uses a quantitative approach with data collection using a questionnaire. The number of research samples taken using the provisions of Hair et al. (2021), namely 190 consumers of Ciputra Beach Resort Bali who already own units at this location. Furthermore, hypothesis testing is carried out using structural equation modeling (SEM) using partial least squares (PLS) tools. The results showed that brand image and after sales service had a positive and significant effect on repurchase decisions, while perceived value was unable to moderate the effect of brand image and after sales service on repurchase decisions. The uniqueness of this study lies in its focus, where most previous studies have mostly highlighted aspects of the first purchase decision on a luxury item, while this study provides new insights into the factors that drive consumer loyalty in the property sector. Based on the results of the study, companies need to focus on strengthening brand image and after-sales service quality as the main strategies for building consumer loyalty in luxury goods. This is because consumers in the high-value property segment will prefer to make decisions based on trust in the brand and concrete experience, not just perceived value. This reflects bounded rationality and satisficing decision making as the main reasons for repurchase decisions.
subject: Articles
  topic: section
subject: keputusan pembelian ulang
  topic: keywords
subject: citra merk
  topic: keywords
subject: after sales service
  topic: keywords
subject: perceived value
  topic: keywords
subject: management
  topic: subjects
subject: manajemen pemasaran
  topic: disciplines
creator: Ni Kadek Yuni Widiasari
creator: Tommy Christian Efrata
rights: Copyright (c) 2025 Widya Manajemen
date: 2025-08-31
publication date: 2025-08-31
starting page: 230
ending page: 249
doi: 10.32795/nmgwhq20

Keterkaitan Online Customer Rating, Live Streaming dan Brand Experience Terhadap Keputusan Pembelian Skintific
type: item
description: This study is useful for exploring the impact of online consumer reviews, live streaming, and brand experience on the shopping accuracy of Skintific products on Shopee commerce, segmented. The background of the study is the high consumer interest in online skincare products and the utilization of digital features that have not yet been fully understood in terms of their effectiveness in driving shopping accuracy. This study employs a quantitative strategy through accidental sampling method on 112 respondents who have purchased Skintific products on Shopee. The evidence presentation is conducted using increasing linear regression supported by SPSS. The findings of the study show that all three variables significantly impact the purchasing decision, with brand experience being the dominant variable. This study suggests that business actors maximize digital features to build a strong brand experience. The limitations of this research include the scope of objects and the limited number of variables. Further research is recommended to explore other variables such as price, promotion, or the influence of influencers. .
subject: Articles
  topic: section
subject: online customer rating
  topic: keywords
subject: live streaming
  topic: keywords
subject: brand experience
  topic: keywords
subject: keputusan pembelian
  topic: keywords
subject: manajemen bisnis digital
  topic: subjects
subject: manajemen
  topic: disciplines
subject: ekonomi
  topic: disciplines
creator: Zahrotu Diniah
creator: Fery Setiawan
creator: Eka Destriyanto Pristi Ayuningtyas
rights: Copyright (c) 2025 Widya Manajemen
date: 2025-08-31
publication date: 2025-08-31
starting page: 217
ending page: 229
doi: 10.32795/3022s410

Perspektif Gender dan Green Behavior dalam Keputusan Pembelian Produk Kuliner di Kota Denpasar
type: item
description: The culinary industry is growing rapidly due to lifestyle and supply of community behavior. Urban communities tend to behave by buying food rather than cooking. This study aims to analyze the effect of green knowledge and green marketing on purchasing interest and purchasing decisions for culinary products in Denpasar City, and to analyze the differences in their influence based on gender perspective. The population is the population of Denpasar City, with a sample size of 385 people, purposive sampling technique, using SEM-PLS with MGA (multi-group analysis) as an analysis technique. The results showed that Green knowledge had a significant effect, while green marketing did not have a significant effect on purchasing decisions. Green knowledge and green marketing had a significant effect on purchasing interest, and purchasing interest had a significant effect on purchasing decisions. Purchasing interest was able to mediate green knowledge and green marketing on purchasing decisions. Male customers had a stronger influence between green knowledge on purchasing decisions and purchasing interest. Female customers have a stronger influence between green marketing on purchase intention, while the influence of green marketing on purchasing decisions of male customers has a stronger influence than female customers.
subject: Articles
  topic: section
subject: Green Knowledge
  topic: keywords
subject: Green Marketing
  topic: keywords
subject: Minat Beli
  topic: keywords
subject: Keputusan Pembelian
  topic: keywords
subject: Gender
  topic: keywords
subject: green marketing
  topic: subjects
subject: manajemen pemasaran
  topic: subjects
subject: perilaku konsumen
  topic: subjects
subject: manajemen pemasaran
  topic: disciplines
subject: manajemen stratejik
  topic: disciplines
subject: kewirausahaan
  topic: disciplines
creator: Ni Komang Ayu Muliani
creator: Putu Yudy Wijaya
creator: Mirah Ayu Putri Trarintya
rights: Copyright (c) 2025 Widya Manajemen
date: 2025-08-30
publication date: 2025-08-30
starting page: 186
ending page: 200
doi: 10.32795/npf98h10

Memaksimalkan Kinerja Karyawan dengan Total Quality Management dan Kepuasan Kerja
type: item
description: This study was conducted to analyze the influence of total quality management (TQM) on employee performance directly and through job satisfaction uses an associative quantitative approach to analyze the causal relationship. This research was conducted at Prama Sanur Beach, Bali, which has a population of 257 people. The sample size determined using the Yamane Formula was 157 people with a proportional sampling technique. Data collection was carried out using interview and questionnaire methods. Instrument testing was carried out using validity and reliability tests. The analysis technique used was SEM-PLS. The results of the study prove that TQM has a positive and insignificant effect on employee performance, TQM has a positive and significant effect on job satisfaction, and job satisfaction has a positive and significant effect on employee performance. Job satisfaction mediates the effect of TQM on employee performance perfectly (full mediation).
subject: Articles
  topic: section
subject: total quality management; tqm; job satisfaction; employee performance
  topic: keywords
subject: Management
  topic: subjects
subject: Human Resource Management
  topic: disciplines
creator: I Gusti Bagus Nyoman Surya Candra Sasmita
creator: Putu Yudy Wijaya
creator: Ida Ayu Putu Widani Sugianingrat
rights: Copyright (c) 2025 Widya Manajemen
date: 2025-08-31
publication date: 2025-08-31
starting page: 201
ending page: 216
doi: 10.32795/85g1n294

Analisis Strategi Global Marketing Disney Plus di Korea Selatan: Studi Kasus K-drama “Moving” Tahun 2023
type: item
description: This research analyzes Disney+'s international marketing strategy in expanding its market reach through utilizing South Korean popular culture. In entering the South Korean market, Disney+ adopted an adaptation strategy by collaborating with local partners to produce content that resonates with local culture and preferences. One example of the success of this strategy is the K-drama series Moving, which was adapted from Webtoon and won 6 awards at the Asia Contents Awards & Global OTT Awards 2023. The series tells the story of a group of intelligence agents who try to protect their children from potential exploitation by the government. This research uses a descriptive qualitative method with data collection techniques through literature study, content analysis, and observation of Disney+ marketing strategies in the South Korean market. The data will be analyzed using the 7P marketing mix concept to examine how Disney+ integrates local content in its international marketing strategy. The results show that content adaptation and cooperation with local partners are the keys to Disney+'s success in building competitiveness and increasing the number of subscribers in the South Korean market.
subject: Articles
  topic: section
subject: Global Marketing
  topic: keywords
subject: Adaptation Marketing
  topic: keywords
subject: Disney Plus
  topic: keywords
subject: South Korean
  topic: keywords
subject: Moving
  topic: keywords
subject: Global Marketing
  topic: subjects
subject: International Relations
  topic: disciplines
creator: Stephanie Sheren Setyawan
creator: Resa Rasyidah
rights: Copyright (c) 2025 Widya Manajemen
date: 2025-08-30
publication date: 2025-08-30
starting page: 148
ending page: 163
doi: 10.32795/kemmht67

Bagaimana Strategi Pemasaran Rumah Sakit di Indonesia Agar Bisa Diakui di Dunia Internasional?
type: item
description: This study aims to analyze and formulate effective marketing strategies for hospitals in Indonesia to be recognized internationally. In facing global competition, Indonesian hospitals need to improve service quality and develop marketing strategies based on digital technology to reach international patients. Digital marketing through social media and websites plays a crucial role in expanding the hospital's reach in the global market. Furthermore, strong branding and leveraging international accreditations, such as Joint Commission International (JCI), are essential for enhancing the hospital's image internationally. This research identifies challenges faced by Indonesian hospitals, such as limited digital infrastructure and human resource skills in international marketing. The research method used is a literature review, analyzing various sources from journals, articles, and reports related to hospital marketing, digital marketing, branding, and international accreditation. The results show that Indonesian hospitals need to adopt stronger digital marketing strategies to compete in the international market. Digital marketing and social media are effective tools for reaching international patients, while branding that emphasizes service quality and local culture is also key. However, challenges related to infrastructure and marketing skills need to be addressed to optimize the global market potential.
subject: Articles
  topic: section
subject: Branding
  topic: keywords
subject: Digital marketing
  topic: keywords
subject: Global market
  topic: keywords
subject: International accreditation
  topic: keywords
subject: Marketing strategy
  topic: keywords
subject: eng
  topic: subjects
subject: id
  topic: subjects
subject: Manajemen Pemasaran
  topic: disciplines
creator: Siti Komariah Hildayanti
creator: Faris Anas Mufid
creator: Ega Widiya Sari
rights: Copyright (c) 2025 Widya Manajemen
date: 2025-08-30
publication date: 2025-08-30
starting page: 164
ending page: 171
doi: 10.32795/3kxyct03

Analisis Niat Beli Produk Fashion Ramah Lingkungan
type: item
description: This study aims to evaluate the influence of green advertising, brand image, and environmental awareness on the purchase intention of green products from fashion brand H&M in Yogyakarta City, Indonesia. Using a quantitative approach, data was collected through a questionnaire distributed to 225 respondents using Google Forms. Data analysis was conducted using Smart-PLS to test the validity, reliability, and causal relationships between variables. The results showed that green advertising and green brand image significantly increased environmental awareness and green purchase intention. Environmental awareness was also shown to act as a mediator in the relationship between green advertising and green brand image with green purchase intention. The findings imply that companies should consider marketing strategies integrating green elements to attract environmentally conscious consumers. This research provides important insights for companies in the fashion industry that seek to increase sales of green products through environmentally responsible advertising and brand image
subject: Articles
  topic: section
subject: Iklan Ramah Lingkungan
  topic: keywords
subject: Green Brand Image
  topic: keywords
subject: Kesadaran Lingkungan
  topic: keywords
subject: Green Purchase Intention
  topic: keywords
subject: Produk Hijau
  topic: keywords
subject: Manajemen
  topic: subjects
subject: Manajemen Pemasaran
  topic: disciplines
creator: Dio Alvero
creator: Raden Roro Ratna Roostika
rights: Copyright (c)
date: 2024-12-18
publication date: 2024-12-18
starting page: 108
ending page: 123
doi: 10.32795/widyamanajemen.v7i1.6045

Analisis Keputusan Investasi: Tinjauan Literatur Sistematis
type: item
description: This systematic literature review examines the key theories and factors influencing investment decision-making, based on 25 articles published between 2019 and 2024. The study highlights the role of behavioral finance and prospect theory in explaining how psychological biases, such as overconfidence and loss aversion, impact investor behavior. Financial literacy is identified as a critical factor in promoting informed decision making, while socio-economic and cultural factors, such as age and education, also shape investment preferences. The growing significance of sustainable finance, driven by environmental, social, and governance (ESG) considerations, is also discussed. The review emphasizes the need for future research to explore the interaction of these factors for better investment outcomes.
subject: Articles
  topic: section
subject: Investment Decision
  topic: keywords
subject: Financial Literacy
  topic: keywords
subject: Behavioural Finance
  topic: keywords
subject: Cognitive Biases
  topic: keywords
subject: Sustainable Finance
  topic: keywords
subject: Manajemen
  topic: subjects
subject: Manajemen Keuangan
  topic: disciplines
creator: Ni Putu Shinta Dewi
creator: Isti Fadah
rights: Copyright (c) 2025 Widya Manajemen
date: 2025-08-30
publication date: 2025-08-30
starting page: 172
ending page: 185
doi: 10.32795/96q0es61

Hubungan Bidang Pengetahuan Pada Proses Manajemen Proyek Konstruksi
type: item
description: In an effort to fulfill project requirements, it is necessary to apply knowledge, skills, tools and techniques to project activities that are integrated in the project management series. Through the effective application of project knowledge, good management of the project management process will be achieved. Through reference studies and referring to the Project Management Book of Knowledge (PMBOK) Guide, which describes the nature of the project management process regarding integration and interaction between processes and planned objectives, it is necessary to understand the relationship of this knowledge in the construction project management process. There are five categories or groups of project management processes that are related to each other or overlap each other in realizing a series of areas of knowledge application. Therefore, the entire project team and project managers in particular must understand and implement the range of areas of application of knowledge with several stages of the construction project management process with their hard skills and soft skills.
subject: Articles
  topic: section
subject: pengetahuan
  topic: keywords
subject: proses manajemen
  topic: keywords
subject: proyek konstruksi
  topic: keywords
subject: Project construction management
  topic: subjects
subject: manajemen proyek
  topic: disciplines
creator: Made Novia Indriani
creator: Ida Ayu Putu Sri Mahapatni
creator: AAA Made Cahaya Wardani
rights: Copyright (c) 2025 Widya Manajemen
date: 2024-09-26
publication date: 2024-09-26
starting page: 72
ending page: 81
doi: 10.32795/widyamanajemen.v7i1.6048

Optimalisasi Aksesibilitas sebagai Katalisator Pengembangan Wisata Umbul Sidomukti Kabupaten Semarang
type: item
description: This study examines the optimization of accessibility as a catalyst for tourism development in Umbul Sidomukti, Semarang Regency, a mountainous destination renowned for its tiered natural spring pools. Employing a qualitative approach with Miles and Huberman analysis, the research involves in-depth interviews, field observations, and document analysis. Data was collected through purposive sampling to ensure representation of diverse perspectives. Results indicate that improving accessibility, including road infrastructure enhancement, increased public transportation options, and comprehensive information provision, plays a significant role in increasing tourist visits. However, accessibility optimization needs to be balanced with environmental conservation efforts and management of the area's carrying capacity. The study proposes an integrated tourism development model that combines accessibility aspects with sustainable tourism principles. Practical implications include recommendations for environmentally conscious accessibility improvement strategies. This study contributes theoretically by expanding the understanding of accessibility's role in developing mountain-based nature tourism.
subject: Articles
  topic: section
subject: Optimization
  topic: keywords
subject: Accessibility
  topic: keywords
subject: Catalyst
  topic: keywords
subject: Tourism Development
  topic: keywords
subject: Optimalisasi Aksesibilitas Wisata
  topic: subjects
subject: Manajemen Kepariwisataan
  topic: disciplines
creator: Mesrin Hia
creator: Aurilia Triani Aryaningtyas
rights: Copyright (c) 2024 Widya Manajemen
date: 2024-10-10
publication date: 2024-10-10
starting page: 82
ending page: 96
doi: 10.32795/widyamanajemen.v7i1.6076

Faktor Niat Pembelian Skincare Lokal di E-Commerce
type: item
description: This research aims to analyse the factors influencing the purchase intention of local skincare products in e-commerce among young adults in Bali. The research method used is purposive non-probability sampling with a sample of 201 respondents. Data were collected using a questionnaire filled out by individuals aged 18 to 36 who use e-commerce to purchase local skincare products. Samples were examined using SPSS IBM 26.0 and SmartPLS (SEM) 3.3.3. The results indicated that perceived usefulness, product quality, and subjective norms significantly influenced young adults to purchase local skincare products online. Moreover, attitude positively mediated the relationship between perceived usefulness, product quality, and subjective norms with purchase intention. Consequently, these findings offer valuable insights regarding crucial factors influencing online purchasing intention for local skincare brands, marketers, and researchers.
subject: Articles
  topic: section
subject: E-Commerce
  topic: keywords
subject: Dewasa Muda
  topic: keywords
subject: Skincare Lokal
  topic: keywords
subject: Niat Pembelian
  topic: keywords
subject: manajemen
  topic: subjects
subject: Pemasaran
  topic: disciplines
subject: Perilaku Konsumen
  topic: disciplines
creator: Ayu Chrisniyanti
creator: I Ketut Putu Suniantara
rights: Copyright (c) 2025 Widya Manajemen
date: 2024-09-26
publication date: 2024-09-26
starting page: 58
ending page: 71
doi: 10.32795/widyamanajemen.v7i1.6096

Meningkatkan Kinerja Karyawan: Peran Mediasi Kepuasan Kerja
type: item
description: This study aims to understand the impact of the work environment on employee performance, using job satisfaction as a mediator. The research was conducted on the employees of the Kuta Central Park Hotel, with a sample size of 39 people, using a saturated sampling method. The path analysis and Sobel test were used to analyze the data. The results show that the work environment has a positive and significant effect on employee performance and job satisfaction. Moreover, job satisfaction has a positive and significant impact on employee performance. The work environment indirectly affects employee performance through job satisfaction, and job satisfaction partially mediates the relationship between the work environment and employee performance. The study recommends conducting operational checks to reduce the number of damaged equipment, checking work infrastructure at regular intervals, providing motivation, and conducting employee evaluations to improve employee performance and build trust in their work.
subject: Articles
  topic: section
subject: work_environment
  topic: keywords
subject: job_satisfaction
  topic: keywords
subject: employee_performance
  topic: keywords
subject: Manajemen
  topic: subjects
subject: Manajemen
  topic: disciplines
creator: Ni Putu Dian Hariasih
creator: I Gede Aryana Mahayasa
rights: Copyright (c) 2024 Widya Manajemen
date: 2024-09-12
publication date: 2024-09-12
starting page: 48
ending page: 57
doi: 10.32795/widyamanajemen.v7i1.5841

Pengaruh Literasi Keuangan, Tingkat Pendidikan dan Lifestyle terhadap Pengelolaan Keuangan Generasi Milenial
type: item
description: This study investigated the impact of financial literacy, education level, and lifestyle on financial management among millennials in Sidoarjo. A non-probability sampling technique was employed, specifically using purposive sampling. The population consisted of millennials aged 24 to 39 in Sidoarjo, with a sample size of 150 participants. The analysis was conducted using Structural Equation Modeling (SEM) measured by Partial Least Square (PLS) with the SmartPLS 3.0 software. The findings revealed that financial literacy positively and significantly affects financial management (T-Value: 2.539, P-Value: 0.011). Similarly, the education level has a positive and significant effect (T-Value: 2.945, P-Value: 0.003). However, lifestyle does not impact financial management (T-Value: 1.621, P-Value: 1.106)
subject: Articles
  topic: section
subject: Literasi Keuangan
  topic: keywords
subject: Tingkat Pendidikan
  topic: keywords
subject: Lifestyle
  topic: keywords
subject: Pengelolaan Keuangan
  topic: keywords
subject: Literasi Keuangan
  topic: subjects
subject: Tingkat Pendidikan
  topic: subjects
subject: Gaya hidup
  topic: subjects
subject: Pengelolaan KEuangan
  topic: subjects
subject: Literasi Keuangan
  topic: disciplines
subject: Tingkat Pendidikan
  topic: disciplines
subject: Lifestyle
  topic: disciplines
subject: Pengelolan Keuangan
  topic: disciplines
creator: Nabil Farras
creator: Wisnu Panggah Setiyono
creator: Detak Prapanca
rights: Copyright (c) 2025 Widya Manajemen
date: 2024-10-21
publication date: 2024-10-21
starting page: 97
ending page: 107
doi: 10.32795/widyamanajemen.v7i1.6122

Pengaruh Pemasaran Online Terhadap Keputusan Pembelian dalam Peningkatan Penjualan J.Co Donuts & Coffee
type: item
description: By implementing accurate marketing strategies through exploiting opportunities to increase sales, the company's position in the market can be improved or maintained. The aim of this research is to explain how much influence online promotions have on purchasing decisions in increasing sales of J.Co Donuts & Coffee in Denpasar City. The population in this study was 230 people with a sample of 84 respondents using simple random sampling techniques. The data analysis methods used are data quality testing, classical assumption testing, multiple linear regression analysis, hypothesis testing and coefficient of determination testing. The research results show that online marketing, which consists of the variables personal relevance, interactivity, message and brand familiarity, has a significant influence simultaneously on purchasing decisions. Partially, only the personal relevance variable has a significant influence on purchasing decisions. The independent variable in this study has a percentage contribution of influence of 89.1% on purchasing decisions, while the remaining 10.9% is influenced by other variables not included in this model.
subject: Articles
  topic: section
subject: pemasaran online
  topic: keywords
subject: keputusan pembelian
  topic: keywords
subject: J.Co Donuts & Coffee
  topic: keywords
subject: manajemen
  topic: subjects
subject: MANAJEMEN PEMASARAN
  topic: disciplines
creator: Novia Ari Sandra
creator: I Gusti Ngurah Satri Wijaya
creator: Lovie Zunea -
rights: Copyright (c) 2025 Widya Manajemen
date: 2025-02-01
publication date: 2025-02-01
starting page: 16
ending page: 26
doi: 10.32795/widyamanajemen.v7i1.5895

Peranan Kepuasan Kerja Memediasi Pengaruh Promosi Jabatan Terhadap Loyalitas Kerja Karyawan
type: item
description: Job promotions and job satisfaction are factors that are expected to influence employee loyalty in a company. With the right promotion and job satisfaction felt in one's job, loyalty to the company will arise from within oneself. This research in order to ascertain the impact of job advancement and job satisfaction regarding staff work loyalty. This study was carried out at the Villa Sanur Hotel. The population in this study involved all employees, namely 62 Individuals. Utilizing a saturated sample methodology is the sampling method. Data was obtained by distributing questionnaires with a Likert scale rating, 1–5 technique. By using the PLS methodology, the analytical method employs SEM
subject: Articles
  topic: section
subject: Promosi jabatan
  topic: keywords
subject: Loyalitas kerja karyawan
  topic: keywords
subject: kepuasan kerja
  topic: keywords
subject: manajemen
  topic: subjects
subject: Manajemen SDM
  topic: disciplines
creator: Putu Diah Kurnia Pramadewi Putra
creator: I Gusti Ngurah Satria Wijaya
creator: Jessica Lau -
rights: Copyright (c) 2025 Widya Manajemen
date: 2025-02-01
publication date: 2025-02-01
starting page: 27
ending page: 35
doi: 10.32795/widyamanajemen.v7i1.6033

Pengaruh Literasi Keuangan, Financial Self Efficacy, dan Locus of Control terhadap Perilaku Keuangan
type: item
description: Financial behavior refers to individual actions in managing personal finances, such as planning, controlling and managing sound finances. The objectives of this study was to examine how financial literacy, financial self-confidence, locus of control impact the financial conduct of FEB Unud students. A sample of 100 individuals was selected using purposive sampling, and data was gathered through a survey employing a questionnaire. Descriptive and inferential analyses, supported by SPSS version 26 software, were utilized to interpret the data. The findings indicated that while financial literacy and financial self-confidence significantly and positively influenced the financial behavior of FEB Unud students, locus of control did not demonstrate a significant effect.
subject: Articles
  topic: section
subject: Perilaku keuangan
  topic: keywords
subject: Literasi Keuangan
  topic: keywords
subject: Financial self efficacy
  topic: keywords
subject: Locus of control
  topic: keywords
subject: manajemen
  topic: subjects
subject: Manajemen Keuangan
  topic: disciplines
creator: Ni Kadek Eristayani
creator: Henny Rahyuda -
rights: Copyright (c) 2025 Widya Manajemen
date: 2025-02-01
publication date: 2025-02-01
starting page: 1
ending page: 15
doi: 10.32795/widyamanajemen.v7i1.6074

Pengaruh Kualitas Produk dan Promosi Media Sosial Terhadap Minat Pembeli Sekopi Renon
type: item
description: This research aims to find out how much influence product quality and promotion using Instagram social media have on consumer buying interest at the Sekopi Renon coffee shop through buyer interest. In the first part, the researcher first distributed the questionnaire viagoogle form to 100followers which was then distributed via the social media application Instagram Sekopi Renon to carry out validity and reliability testing. In the second part, the researchers then tested classical assumptions in the form of Normality Test, Multicollinearity Test, and Heteroscedasticity Test. In the third part the researcher carried out a multiple linear regression test. And finally, the researchers carried out tests using the independent F-test and t-test to determine the influence between product quality and Sekopi Renon's Instagram social media promotion. The results of the research show that (1) Product quality and social promotion using Instagram simultaneously have a positive and significant effect on buyer interest in the Sekopi Renon coffee shop (2) Product quality partially has no effect on buyer interest in the Sekopi Renon coffee shop (3) Social promotion with Instagram partially has a positive and significant effect on buyer interest in the Sekopi Renon coffee shop.
subject: Articles
  topic: section
subject: Product quality
  topic: keywords
subject: Social Media Promotion
  topic: keywords
subject: Buyer Interest
  topic: keywords
subject: manajemen
  topic: subjects
subject: manajemen
  topic: disciplines
creator: Ersamiya Ika Jayanthi
creator: I Gusti Ngurah Wikranta Arsa
creator: Ni Wayan Setiasih
rights: Copyright (c)
date: 2024-09-09
publication date: 2024-09-09
starting page: 36
ending page: 47
doi: 10.32795/widyamanajemen.v7i1.6078

Pengaruh Pemanfaatan Teknologi dan Kualitas Pelayanan Terhadap Loyalitas Nasabah
type: item
description: Digitalization has almost changed many things in consumer purchasing decisions or choosing certain services that are demanded by consumers. Even this rapid technological development has caused changes in lifestyles that tend to want simple and easy. This is also felt by financial institutions including the Village Credit Institution (LPD). LPD is a financial institution owned by a Traditional Village that operates in the Traditional Village area so that the use of technology and service quality so that customers can transact more easily so that customer loyalty can be achieved in order to build LPD on an ongoing basis. This study aims to examine the effect of technology utilization and service quality on LPD customer loyalty. This research was conducted at the LPD located in Bedha Traditional Village Tabanan. The data collection method was carried out by distributing questionnaires using 4 Likert scales with the provision of respondent selection using random sampling method from savings, credit and deposit customers at LPD Desa Adat Bedha. Data analysis techniques in this study using multiple linear (SPSS). Based on data analysis that technology utilization and service quality have a positive impact on customer loyalty at the Bedha Traditional Village Credit Institution Tabanan.
subject: Articles
  topic: section
subject: Pemanfaatan Teknologi
  topic: keywords
subject: Kualitas Pelayanan
  topic: keywords
subject: Loyalitas Nasabah
  topic: keywords
subject: LPD Desa Adat Bedha
  topic: subjects
subject: Manajemen
  topic: disciplines
creator: I Made Dwi Darma Artanaya
creator: Ni Wayan Deriani
creator: Ni Putu Eni Sulistyawati
rights: Copyright (c) 2025 Widya Manajemen
date: 2025-08-30
publication date: 2025-08-30
starting page: 137
ending page: 147
doi: 10.32795/widyamanajemen.v7i2.5954

Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening
type: item
description: Employee performance is one of the factors determining the success of a company in achieving its goals or objectives. To maintain and improve employee performance, motivation is necessary. Work motivation is a driving force or impetus within each individual to engage in activities so that they are willing to work using all their abilities and potential to achieve the desired goals. This study aims to determine the effect of work motivation on job satisfaction, to determine the partial effects of work motivation and job satisfaction on employee performance, and to examine the indirect effect of work motivation on employee performance through job satisfaction. The research was conducted at PT. BPR Artha Bali Jaya in Sukawati with a sample of 37 respondents. The research method used is quantitative. Data analysis techniques used in this study include Descriptive Analysis, Classical Assumption Test, Path Analysis, and Sobel Test. The results of the study indicate that work motivation has a positive and significant effect on job satisfaction, job satisfaction has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance, and work motivation has an indirect effect on employee performance through job satisfaction.
subject: Articles
  topic: section
subject: Motivasi Kerja
  topic: keywords
subject: Kepuasan Kerja
  topic: keywords
subject: Kinerja Karyawan
  topic: keywords
subject: Motivasi Kerja
  topic: subjects
subject: Kepuasan Kerja
  topic: subjects
subject: Kinerja Karyawan
  topic: subjects
subject: Manajemen
  topic: disciplines
creator: Rista Santika
creator: Gde Indra Surya Diputra
rights: Copyright (c) 2025 Widya Manajemen
date: 2025-08-30
publication date: 2025-08-30
starting page: 124
ending page: 136
doi: 10.32795/widyamanajemen.v7i2.6152