PROGRAM OPTIMALISASI SINERGITAS BUMDES DAN UMKM DI DESA TEGAL HARUM DENPASAR BARAT PASCA PANDEMI COVID-19
Abstract
The development of BUMDes and MSMEs is very important to do after previously Bali experienced an economic downturn due to the Covid-19 Pandemic. MSMEs are the main driving force for the rise of the Balinese economy because MSMEs are the sector that absorbs the most labor and is able to increase the value of consumption in society. This community service is focused and focuses on optimizing the performance of BumDes and MSMEs in post-Covid economic recovery and providing marketing methods that are in line with BUMDes and MSMEs with the latest developments in digital technology. This activity was attended by 30 participants consisting of village government structuralists, BUMDes, and MSMEs in Tegal Harum Village, West Denpasar and was carried out using mentoring, training and discussion methods. Participation of participants in this service activity was very enthusiastic and proactive. The results of community service activities in general include several components, namely: 1) The success of the target number of training participants; 2) Achievement of training objectives; 3) Achievement of planned training material targets; 4) The ability of participants to understand the training material
References
Prijambada, Irfan Dwidya, Widodo, Devi Yuni Susanti, Arifin Dwi Saputro, Ahmad Kusumaatmaja, Endy Triyannanto, Pinjung Nawang Sari, Anggi Rahajeng, Latri Wihastuti, Agus Ngadianto, Aries Bagus Sasongko, Ahmad Romadhoni Surya Putra, Wahdan Fitriya, Hempri Suyatna, I Wayan Swarautama Mahardika. 2019. Key Performance Indicators UMKM. Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada.
Ridwansyah, Muhammad, Hastuti, Dwi, Heriberta, Syaparuddin, Syaparuddin. 2021. Penguatan BUMDes (Badan Usaha Milik Desa) dengan Memaksimalkan Pemanfaatan Berbagai Fasilitas Digital. Studium (Jurnal Pengabdian kepada Masyarakat).
Rohim, Abdul, Salsabila, Nadia. 2022. Optimalisasi Digital Marketing Guna Sinergitas Bumdes Dan Pelaku UMKM. Prosiding SNEB. https://ejournal.stiedewantara.ac.id/index.php/SNEB/article/view/1015.
Sumantara, K., Suryani, K., Widnyana, I. W., Menes, C. C., Sutrisna, I. P., Oktariana, O., & Dana, R. S. 2019. SWOT Analysis Of Village Owned Enterprises (Bumdes) Trading Business Of" Ayu Bagia" Goods In Baha Village-Kecamatan Mengwi Badung District-Bali. International Journal Of Sustainability, Education, And Global Creative Economic (Ijsegce), 2(1), 15–20. https://doi.org/10.1234/ijsegce.v2i1.51
This work is licensed under a Creative Commons Attribution 4.0 International License.