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MEMBANGUN BRANDING TEBA MAJALANGU SEBAGAI DESTINASI WISATA EDUKASI DAN REKREASI

Authors

  • Bagus Bayu Andhika Putra Program Studi Manajemen, Fakultas Ekonomi, Bisnis dan Pariwisata, Universitas Hindu Indonesia
  • I Komang Winada Program Studi Manajemen, Fakultas Ekonomi, Bisnis dan Pariwisata, Universitas Hindu Indonesia
  • I Komang Adi Ardika Program Studi Manajemen, Fakultas Ekonomi, Bisnis dan Pariwisata, Universitas Hindu Indonesia
  • I Made Pande Sedana Merta Program Studi Manajemen, Fakultas Ekonomi, Bisnis dan Pariwisata, Universitas Hindu Indonesia
  • I Made Supriana Program Studi Manajemen, Fakultas Ekonomi, Bisnis dan Pariwisata, Universitas Hindu Indonesia
  • Gede Agus Dian Maha Yoga Program Studi Manajemen, Fakultas Ekonomi, Bisnis dan Pariwisata, Universitas Hindu Indonesia

DOI:

https://doi.org/10.32795/dharmabhakti.v3i1.6960

Keywords:

Branding, Tourist Destinations, Education and Recreation

Abstract

Developing effective branding is very important in creating an attractive and memorable tourist destination identity. This research aims to build Teba Majalangu's branding as an educational and recreational tourism destination that can attract visitors. The method used in this research is a survei and content analysis obtained from various social media platforms to understand people's perceptions and expectations of Teba Majalangu. Surveis were conducted to collect data about visitor preferences, while content analysis focused on evaluating the images and messages conveyed via social media regarding this destination. The results of this research show that branding is relevant and effective for promoting Teba Majalangu as a tourist destination that combines educational value with entertainment, as well as increasing tourist visits. Apart from that, this research also provides insight into the potential use of social media in strengthening the image and attractiveness of tourist destinations.

References

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Wijaya, I. G. (2020). Branding destinasi wisata berbasis kearifan lokal di Bali. (Tesis Magister). Universitas Udayana.

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Published

2025-04-30 — Updated on 2025-06-04

Versions

Issue

Vol. 3 No. 1 (2025): Dharma Bhakti

Section

Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.