Developing Health Tourism Innovations In Thailand
Abstract
The objectives of the research are to (1) study the needs for health tourism activities for foreign tourists (2) develop health tourism innovations for foreign tourists and (3) implement and evaluate health tourism innovations for foreign tourists. It is research and development. Use in-depth interviews, focus group discussion, brainstorm . The target groups include travel business owners, experts/operator in health rehabilitation, experts in health information and health products, and foreign tourists, including travel agents. The research results found that (1) want to have a variety of activities, combining many aspects. To achieve maximum results in care disease treatment (2) The results of the development of health tourism innovations were 3 innovations: (1)Tourism innovation to promote health (2)Tourism innovation to restore health and (3)Tourism innovation to maintain health. The results of implementing health tourism innovations (1) tourism innovation to promote health has been carried out: 1.1) agricultural tourism look at chemical-free salad vegetables,1. 2) cook healthy local recipes and 1.3) exercise, ride a bike to see the landscape. On Bang Saray beach (2) tourism innovation to restore health has been carried out: 2.1) promoting general knowledge and health care and basic health examination 2.2) the use of music, including Thai dance and basketball dancing and (3) tourism innovation to maintain health has been carried out 3.1)Massage was performed to relieve various symptoms 3.2) foot acupressure to treat insomnia and foot reflexology. To increase the blood circulatory system by traditional Thai medicine and expert masseuses
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References
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