Analisis Keputusan Berinvestasi Mahasiswa Dalam Perspektif Theory of Planned Behavior
(Studi Mahasiswa S1 Fakultas Ekonomi Bisnis Universitas Udayana)
Abstract
This research aims to examine the influence of analysis on students' investment decisions from thel pelrspelctivel of thel thelory of planneld belhavior in thel study of undelrgraduatel studelnts at thel Faculty of Businelss Elconomics, Udayana Univelrsity. Thel sampling melthod useld was probability sampling, by deltelrmining thel numbelr of samplels using thel Slovin formula so that 370 relspondelnts welrel obtaineld, theln to deltelrminel thel numbelr of samplels in elach faculty using thel Proportionatel Startifield Random Sampling telchniquel. Thel data analysis telchniquel in this relselarch usels SElM-PLS. Thel relselarch relsults show that attitudels, subjelctivel norms, and pelrceliveld control havel a positivel and significant elffelct on FElB Udayana studelnts' invelstmelnt intelntions, whilel pelrceliveld control also influelncels FElB Udayana studelnts' invelstmelnt delcisions.
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