Strategi Promosi Agresif Melalui Pengayaan Media Sosial di Al Qadri Haji dan Umrah Jakarta

Abstract

The optimal promotional strategy functions to introduce and encourage increased sales of products and services offered by marketers. This research aims to formulate appropriate promotional strategies to increase sales figures in Al Qadri Haji and Umrah Jakarta. A SWOT analysis is carried out by identifying internal factors of strengths and weaknesses and external factors of opportunities and threats. The results showed that the strength in internal factors is higher than the weakness and the external factor aspect of opportunity is a higher value than the existing threat. SWOT graph shows that the position of promotional activities in Al Qadri Umrah and Hajj is in quadrant I, which is a very favorable situation. The company has the opportunity and strength so that can take advantage of the existing opportunities. The promotional strategy must support aggressive growth policies by strengthening media sosial in terms of diversity and content, and celebrity endorser involvement.