Pengaruh Perceived Ease of Use, Perceived Usefulness, dan User Satisfaction terhadap Continuance Intention dalam Bertransaksi dengan Dompet Digital Shopeepay

Authors

  • Putri Rohadatul 'Aisy Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Gresik
  • Sukaris Sukaris Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Gresik
  • Indro Kirono Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Gresik

DOI:

https://doi.org/10.32795/widyamanajemen.v6i1.4971

Keywords:

Perceived Ease of Use, Perceived Usefulness, User Satisfaction, Continuance Intention

Abstract

This research aims to determine the influence of perceived ease of use, perceived usefulness, and user satisfaction, on continuance intention in transactions with the shopeepay digital wallet among generation Z in kebomas district. The type of research used is quantitative. The data used in this research is primary data obtained from respondents. This data collection technique is carried out by distributing questionnaires. Questionnaires were distributed offline and online. The population used in this research is generation Z men or women from kebomas district ranging from ages 16 to 23 years who have used the shopeepay digital wallet payment tool when making transactions. The sample used in this research was 110 respondents. The research results show that the perceived ease of use variable has no effect on continuance intention in transactions with the shopeepay digital wallet among generation Z in kebomas district. Meanwhile, the perceived usefulness and user satisfaction variables influence continuance intention in transactions with the shopeepay digital wallet among generation Z in kebomas district.

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Published

02/28/2024

Issue

Vol. 6 No. 1 (2024): Widya Manajemen

Section

Articles

License

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How to Cite

'Aisy, P. R., Sukaris, S., & Kirono, I. (2024). Pengaruh Perceived Ease of Use, Perceived Usefulness, dan User Satisfaction terhadap Continuance Intention dalam Bertransaksi dengan Dompet Digital Shopeepay. Widya Manajemen, 6(1), 44-55. https://doi.org/10.32795/widyamanajemen.v6i1.4971