Peran e-WOM dan Faktor Pribadi Terhadap Minat Beli Skingame Pada Online Customer
DOI:
https://doi.org/10.32795/widyamanajemen.v6i2.5939Keywords:
buying interest, e-WOM, marketing, online customer, personal factorsAbstract
The intention of this study is to discover the role of Electronic Word of Mouth (e-WOM) and Personal Factors in customers' online buying interest in Skingame products on the Shopee platform, especially for the Jabodetabek and Karawang areas. These two variables are taken into consideration by someone to determine their interest in purchasing a particular product. The data source utilized is primary data, through data collection methods specifically disseminating surveys to 100 respondents. The strategy utilized may be a expressive quantitative strategy utilizing the SMART-PLS application. The comes about of this inquire about state that Electronic Word of Mouth (e-WOM) includes a critical impact on a person's buying intrigued. Likewise, personal factors also have a significant influence on someone's buying interest
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