Pengaruh Kualitas Pelayanan dan Suasana terhadap Keputusan Pembelian dan Kepuasan Pelanggan Restoran Kampoeng Air

  • Rossalina Yulianty Manajemen, Universitas Asa Indonesia
  • Parlagutan Silitonga Manajemen, Universitas Asa Indonesia
DOI: https://doi.org/10.32795/widyamanajemen.v6i2.5966
Keywords: service quality, restaurant atmosphere, purchase decision, customer satisfaction

Abstract

The primary purpose of this study was to investigate the influence of service quality and restaurant atmosphere on purchasing decisions and customer satisfaction at Kampoeng Air Restaurant. Respondents in this study were Kampoeng Air Restaurant customers who had made more than 2 purchases. The data collection method uses a questionnaire distributed to respondents. The sampling technique was purposive sampling with 250 respondents. Data analysis was done using the PLS-SEM method with the tool used, namely SmartPLS 3.0. The study revealed a significant positive association between service quality and both purchasing decisions and customer satisfaction. Similarly, restaurant atmosphere was found to exert a significant positive influence on both these constructs. No statistically significant relationship was observed between purchasing decisions and customer satisfaction.

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Published
2024-08-07
How to Cite
Yulianty, R., & Silitonga, P. (2024). Pengaruh Kualitas Pelayanan dan Suasana terhadap Keputusan Pembelian dan Kepuasan Pelanggan Restoran Kampoeng Air. Widya Manajemen, 6(2), 163-174. https://doi.org/10.32795/widyamanajemen.v6i2.5966
Issue
Vol. 6 No. 2 (2024): Widya Manajemen
Section
Articles

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