Pengaruh Kualitas Pelayanan dan Suasana terhadap Keputusan Pembelian dan Kepuasan Pelanggan Restoran Kampoeng Air
DOI:
https://doi.org/10.32795/widyamanajemen.v6i2.5966Keywords:
service quality, restaurant atmosphere, purchase decision, customer satisfactionAbstract
The primary purpose of this study was to investigate the influence of service quality and restaurant atmosphere on purchasing decisions and customer satisfaction at Kampoeng Air Restaurant. Respondents in this study were Kampoeng Air Restaurant customers who had made more than 2 purchases. The data collection method uses a questionnaire distributed to respondents. The sampling technique was purposive sampling with 250 respondents. Data analysis was done using the PLS-SEM method with the tool used, namely SmartPLS 3.0. The study revealed a significant positive association between service quality and both purchasing decisions and customer satisfaction. Similarly, restaurant atmosphere was found to exert a significant positive influence on both these constructs. No statistically significant relationship was observed between purchasing decisions and customer satisfaction.
Downloads
Downloads
Published
Issue
Section
License
Reproduction Policy
Every author submitting articles to Widya Manajemen must make a statement that the manuscript is free from plagiarism and is not being considered and published in other journals.
Articles that have been published are copyrighted by the Program Studi Manajemen FEBP UNHI. For educational purposes, the contents of the article may be duplicated or reproduced as long as the source of the article is mentioned. Written requests must be submitted to the editor to obtain permission to republish the contents of the article for purposes other than educational purposes.
-----------------------------------------------------------------------------------------------------
Kebijakan Reproduksi
Setiap penulis yang menyerahkan artikel ke Widya Manajemen harus membuat surat pernyataan bahwa naskahnya bebas dari plagiarisme dan tidak sedang dipertimbangkan dan dimuat dalam jurnal lain.
Artikel yang telah dipublikasi menjadi hak cipta Program Studi Manajemen FEBP UNHI. Untuk tujuan edukatif, isi dari artikel dapat digandakan atau direpublikasi selama menyebutkan sumber dari artikel tersebut. Permintaan tertulis harus diajukan kepada editor untuk memperoleh ijin merepublikasi isi dari artikel untuk tujuan lainnya selain tujuan edukatif.
.jpg)
