PENGABDIAN PARTISIPATIF MASYARAKAT DALAM PENGEMBANGAN IDE UMKM KREATIF DAN INOVATIF DI TENGAH PENDEMI COVID 19 DI DESA PIKAT KABUPATEN KLUNGKUNG

  • Putu Eka Purnamaningsih Universitas Udayana
  • Kadek Wiwin Dwi Wismayanti Universitas Udayana
  • Ni Wayan Ari Sudiartini Universitas Marhendradatta
Keywords: Pandemic Covid 19, UMKM, Participation of the Community

Abstract

In the midst of the Covid-19 pandemic, economic improvements must be made by all levels of
society so that they can meet their daily needs. One way to improve the community's economy
can be done by increasing the UMKM (Micro, Small and Medium Enterprises). UMKM
(Micro, Small and Medium Enterprises) actors are slowly starting to experience problems
arising from the pandemic such as marketing and capitalization. In accordance with the
objective desired by the researcher, namely the formation of community participation in
increasing creative and innovative MSMEs in Pikat Village, Dawan District, Klungkung
Regency. Having creative and innovative ideas about MSMEs in the midst of a pandemic like
this can help people to survive in their current conditions. Currently, MSMEs in Indonesia
continue to experience a drastic decline. Not a few MSMEs have to go out of business
because of the lack of customers, so this has led to many layoffs (PHK). Therefore, the
participation of the community or UMKM actors in increasing creative and innovative ideas
at MSMEs is very necessary so that the participation of the community can make the
Indonesian economy recover. In addition, there is a need for a good strategy in planning
MSMEs to help run the business. MSMEs have a very large and crucial contribution to the
Indonesian economy. In the effort to increase MSMEs, there is also a need for training for the
people of Pikat Village, so that people have the skills in implementing new businesses to meet
their daily needs in the midst of a pandemic. Thus, this dedication is expected to be a role
model for efforts to increase the development of creative and innovative MSMEs in Pikat
Village, Dawan District, Klungkung Regency.

Published
2021-04-30
Section
Articles