PENGARUH KEPERCAYAAN KONSUMEN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT.WARISAN EURINDO DI DALUNG, KEROBOKAN, KEDONGANAN

Abstract

Purchasing decisions can only be made when there are at least 2 choices and the consumer chooses at least one option. The purpose of this study is to determine the effect of consumer trust and product quality on purchasing decisions at PT.Warisan Eurindo. The population in this study were all customers at PT.Warisan Eurindo in 2014-2018, totaling 3357 people with a sample of 100 people using accidental sampling technique. The data were collected using a questionnaire and the data analysis technique used was multiple linear regression. From the results of this study, it can be seen that: (1) consumer trust has a positive and significant effect on purchasing decisions, (2) product quality has a positive and significant effect on purchasing decisions, and (3) consumer trust and product quality have a positive and significant effect on purchasing decisions.