Pengaruh Promosi dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Grab di Kota Denpasar

  • Dewa Gede Wahyu Santosa 3Fakultas Ekonomi Bisnis dan Pariwisata Universitas Hindu Indonesia
  • Ida Ayu Mashyuni 3Fakultas Ekonomi Bisnis dan Pariwisata Universitas Hindu Indonesia
Keywords: promotion, service quality, customer satisfaction

Abstract

Customer satisfaction is a feeling of pleasure or satisfaction from customers that arise after using or consuming a product / service. The purpose of this study is to determine how promotion and quality influence Grab customer satisfaction in Denpasar City partially and simultaneously. This research was conducted in the city of Denpasar. The number of samples taken was 100 respondents. Data collection techniques are observation, interviews, documentation, literature and questionnaires. The data analysis technique used is multiple linear regression. The test results show that the effect of promotion and service quality on Grab service satisfaction in Denpasar City is partially and simultaneously significant.

Published
2021-01-11
How to Cite
Santosa, D. G. W., & Mashyuni, I. A. (2021). Pengaruh Promosi dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Grab di Kota Denpasar. Widya Amrita: Jurnal Manajemen, Kewirausahaan Dan Parwisata, 1(1), 290-302. https://doi.org/10.32795/widyaamrita.v1i1.1176