Pengaruh Produk Hijau, Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Produk Big Tree Farms

Abstract

This review was led at Lotus Food Services which markets and sells Big Tree Farms items. The justification behind the assurance of this area of ??investigation is that Lotus Food Services sells common food fixings, particularly those that don't harm the organic arrangement in Denpasar is an affiliate that works in a non-dangerous field. to the climate. normal gems materials under the Big Tree Farms brand. The sum isn't extremely controlled utilizing the Slovin recipe. The consequences of this computation show that the quantity of insightful tests is 98 customers who bought Bening Big Tree Farms stock through Lotus Food Services Jimbaran, Badung. In view of the test, it was found: (1) the green item (X1) has a positive and central impact on buying choices (2) way of life (X2) has a positive and irrelevant impact on buying choices. (3) brand picture (X3) has a positive and extremely enormous impact on buying choices at Big Tree Farms Lotus Food Services Jimbaran-Badung. Progress for extra analysts might rely upon the choice to check out and analyze any more exceptional elements not explored in this overview.