Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Konsumen Pada UD. Candi Bali Di Ubud, Gianyar

Abstract

This study was conducted to determine the impact of service and product quality on UD customer satisfaction. Bali temple Ubud. The population of this survey is 2021 UD, Bali Ubud temple consumers, more than 32.541 people, a total of 100 respondents determined by sampling method using random sampling. Data for this study were collected using questionnaires and analyzed using data analysis techniques such as validity, reliability, classical assumptions, multiple regression, coefficient of determination, t-test, and F-test. Service quality and product quality work have been found to have a significant positive impact on customer satisfaction. The magnitude of the independent variable's effect on consumer satisfaction is 63.1%. The results of the research will be reflected in future UD staff. Balinese temples are expected to provide courteous services to all consumers such as B. Smiles, greetings, and salutes that make the following consumers feel comfortable and satisfied when doing business with UD: Balinese temple.