Meningkatkan Keputusan Pembelian dengan Product Bundling, In Store Display, dan Diskon

Abstract

Efforts to increase company sales greatly impact the continuity of the company in carrying out its production. This can be supported by increasing purchasing decisions from consumers of the products offered. This research was conducted to determine the impact of product bundling, in-store displays, and discounts in increasing purchasing decisions for Oreo products (study at Alfamart Gunung Agung, West Denpasar). The research population is all consumers who are not known with certainty so that a sample of 70 people will be selected using a purposive sampling method. The selected data analysis is multiple linear regression analysis. The results of the study prove that product bundling, in-store displays, and discounts have a positive and significant impact on increasing purchasing decisions. Suggestions are given to companies to improve purchasing decisions by maximizing product bundling, in-store displays, and discounts.