Pengaruh Kualitas Produk dan Potongan Harga terhadap Niat Beli Item dalam Game Online Krafton pada Siswa SMP Negeri 14 Denpasar di Kesiman Petilan

Abstract

The purpose of the study was conducted to determine the effect of product quality and price discounts on purchase intention of items in the Krafton online game for students of SMP Negeri 14 Denpasar in Kesiman Petilan. The population in the study were students of SMP Negeri 14 Denpasar. This research was conducted on 90 students of SMP Negeri 14 Denpasar. The sampling method is purposive sampling method. Questionnaires were used to collect data. The analysis technique uses multiple linear regression analysis. The results in the first hypothesis testing show that product quality has a positive and insignificant effect on the purchase intention of items in the Krafton online game for students of SMP Negeri 14 Denpasar in Kesiman Petilan. The results in testing the second hypothesis show that the discount has a positive and significant effect on the intention to buy items in the Krafton online game for students of SMP Negeri 14 Denpasar in Kesiman Petilan. The results in testing the third hypothesis show that product quality and price discounts have a positive and significant effect on the intention to buy items in the Krafton online game for students of SMP Negeri 14 Denpasar in Kesiman Petilan. Suggestions for game developers to pay more attention and improve the quality of their products so that they can increase purchase intentions.