Pengaruh Kualitas Pelayanan, Kualitas Produk dan Kepercayaan terhadap Kepuasan Anggota Koperasi

Abstract

For the benefit of all, groups of individuals create and run cooperatives, which are businesses that offer financial services. The idea of kin-based economic movement serves as the foundation for cooperative activity. Member satisfaction needs to be considered so that cooperatives can continue to exist and compete in the financial world where the level of competition is getting higher. A satisfied membership will undoubtedly have a good effect on the cooperative. Service quality, product0quality, andotrust are the determinants of satisfaction. Theogoaloofothis study0is0to0determine how trust, service, and product quality affect KSP Rahayu Mandiri member satisfaction. Customers of KSP Rahayu Mandiri made up the entire population of this study. 98 participants made up the study'sosamples,owhichowereoselected using the randomosampling methodoandoevaluated using various linear regression analytic approaches. According to the study's findings, member satisfaction is positively impacted by service quality. Member satisfaction is positively impacted by productoquality. Trust hasoa positiveoeffect onomember satisfaction, suggested KSP. Rahayu Mandiri to improve serviceoquality,oproduct quality0and0trust so that memberosatisfaction continues to increase at KSP. Rahayu Mandiri